 |
ActiveCampaign vs Keap CRM
November 12, 2023 | Author: Sandeep Sharma
25
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
10
Keap CRM sales and marketing tools help you get more done with less work so you can grow your business.
ActiveCampaign and Keap CRM are both popular customer relationship management (CRM) platforms, but they differ in their approach and key features. ActiveCampaign is a robust marketing automation platform that offers features like email marketing, automation workflows, lead scoring, CRM integration, and personalized messaging. It provides businesses with tools to automate their marketing campaigns, nurture leads, and engage with customers throughout the customer journey. ActiveCampaign aims to help businesses deliver targeted and personalized marketing communications to drive conversions and customer loyalty. On the other hand, Keap CRM (formerly Infusionsoft) is a comprehensive CRM platform that offers features like contact management, sales automation, marketing automation, and e-commerce integration. It provides tools for managing customer relationships, automating sales and marketing processes, and tracking customer interactions. Keap CRM focuses on helping businesses streamline their sales and marketing efforts and provides a unified platform for managing customer data and communication. While ActiveCampaign emphasizes marketing automation, Keap CRM offers a more holistic CRM solution that includes sales and marketing automation features.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
ActiveCampaign vs Keap CRM in our news:
2021. SMB email marketing platform ActiveCampaign raises $240M
Having successfully closed a $240 million funding round, ActiveCampaign has developed a "customer experience automation" platform that goes beyond running digital campaigns. Their platform automates follow-up processes to enhance sales and marketing efficiency. This aligns with the broader trend of incorporating automation, powered by cloud-based technology, to streamline repetitive tasks within businesses. For instance, in sales, ActiveCampaign enables e-commerce businesses to identify instances where logged-in customers may have abandoned their site visit before completing a purchase for a product they had already searched, clicked on, or added to their cart. In such cases, the platform sends reminder emails to customers, offering alternative options and follow-ups, in an effort to address distractions or second thoughts and potentially sway their decision.
2019. Infusionsoft rebrands as Keap
Infusionsoft has undergone a rebranding process and is now known as Keap, a name that embodies the determination and dedication small businesses exhibit every day to persevere, serve their customers, and achieve growth. Alongside the rebranding, Keap has introduced a new CRM product, also named Keap. This CRM solution specifically caters to small service providers in fields such as interior design, home repair, fitness, and business consulting. Keap serves as intelligent client management software that automates repetitive tasks related to sales and client interactions. These tasks include appointment scheduling, lead and quote follow-ups, and payment collection. By providing intelligent prompts, Keap assists users in effectively communicating with clients, progressing leads, and ultimately cultivating a higher number of satisfied clients who are likely to refer the business.
