ActiveCampaign vs Keap CRM

Last updated: April 21, 2021

23
ActiveCampaign
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
10
Keap CRM
Keap CRM sales and marketing tools help you get more done with less work so you can grow your business.
ActiveCampaign vs Keap CRM in our news:

2021. SMB email marketing platform ActiveCampaign raises $240M



ActiveCampaign, which has built what it describes as a “customer experience automation” platform — providing a way not just to run digital campaigns but to follow up aspects of them automatically to make sales and marketing work more efficiently — has closed a $240 million round of funding. The company’s tools fit into a wider overall trend in the world of business: automation, built on the back of new, cloud-based technology, is being adopted to carry out some of the less interesting and repetitive aspects of running a business. In the case of sales, an example of what ActiveCampaign might provide is a way for an e-commerce business to identify when a logged-in customer might have ‘abandoned’ a visit to a site before buying a product that had already been searched for, or clicked on, or even added to a cart. In these cases, it sends an email to customers reminding them of those items, with options for other follow-ups, in the event that the choice was due to being distracted or having second thoughts that might be persuaded otherwise.


2019. Infusionsoft rebrands as Keap



Infusionsoft has rebranded the company as Keap, a name that represents the very essence of the grit and passion small businesses put in each day to keep going, keep serving and keep growing. With the rebrand, comes the launch of a new CRM product, also named Keap. Targeted at small service providers such as interior design, home repair, fitness or business consulting, Keap is smart client management software that automates repetitive sales and client-related tasks like appointment scheduling, following up on leads/quotes, and collecting payments. It does this by intelligently prompting the user when and how to follow-up with personal and professional communications that progress leads more quickly into more happy clients that refer.