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Act-On vs Marketo
November 12, 2023 | Author: Sandeep Sharma
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Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.
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Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
Act-On and Marketo are both leading marketing automation platforms that offer a wide range of features for businesses of all sizes. Act-On is known for its user-friendly interface and ease of use, making it an attractive option for small and mid-sized businesses. It provides tools for email marketing, lead management, social media marketing, and analytics. Marketo, on the other hand, is a more robust and enterprise-focused platform that caters to larger organizations with complex marketing needs. It offers advanced features such as lead scoring, advanced analytics, multi-channel campaign management, and integration with other business systems. Marketo is highly customizable and allows for extensive automation and personalization.
See also: Top 10 Marketing software
See also: Top 10 Marketing software
Act-On vs Marketo in our news:
2018. Adobe acquires Marketo for $4.75 billion
Adobe has announced its acquisition of the marketing automation company Marketo for a significant $4.75 billion. This strategic move positions Adobe strongly in the enterprise marketing arena, pitting it against major competitors like Salesforce, Microsoft, Oracle, and SAP. The acquisition not only bolsters Adobe's Marketing Cloud portfolio but also grants access to Marketo's expansive customer base of 5000 organizations. This presents a valuable opportunity for Adobe to drive revenue growth in this particular segment of its offerings, while intensifying its competitive edge within the enterprise market. With the integration of Marketo, Adobe is poised to further solidify its position and expand its reach in the realm of marketing automation.
2017. Marketo picks Google Cloud to migrate from on-prem data centers
Marketo, the marketing automation platform, has made the strategic decision to migrate its entire on-premises operation to the Google Cloud Platform. This collaboration goes beyond mere hosting, as Google will offer enhanced integration with GSuite. As a result, Marketo customers will enjoy the ability to create content and engage with their customers directly from the Marketo platform, leveraging popular Google tools such as Gmail, Sheets, and Hangouts Chat. Additionally, Marketo has outlined plans to leverage Google BigQuery for advanced analytics and utilize Google's machine learning APIs to unlock improved marketing insights for its clientele. By embracing this partnership, Marketo aims to empower its customers with an enriched experience and enable more effective marketing strategies.
2016. Vista Equity Partners acquired marketing platform Marketo
San Francisco-based Vista Equity Partners has entered into an agreement to acquire the online marketing platform Marketo for a sum of $1.79 billion. This strategic acquisition will enable Marketo to maintain its unwavering commitment to customer success and retain its position as a leading independent player in the market. Marketo will continue to spearhead product innovation and thought leadership within the digital marketing industry, setting the agenda for the future. Furthermore, this partnership will empower Marketo to fulfill its ambitious vision of providing an ultra-scalable enterprise platform for customer engagement, catering to the needs of tomorrow's marketers and the C-suite.
2015. Marketing platform Marketo adds LinkedIn integration
The engagement marketing platform Marketo has introduced integration with the lead-generation and nurturing solution provided by the professional networking site LinkedIn. This integration aims to assist marketers in bridging the gap between digital, social, and offline channels, ultimately facilitating meaningful conversations with customers. According to a blog post by LinkedIn officials, the solution effectively addresses the issue of prospect abandonment. When a prospect visits a webpage but closes their browser without taking further action, they are not forgotten. Instead, they are nurtured through a series of messages across various channels, including LinkedIn social ads, display ads, and more. When the prospect later completes a form, their email and other relevant information are captured in Marketo's system. Subsequently, the prospect receives targeted emails, display ads, and social ads tailored to their demographics, website behavior, and engagement with the company's content.
