AVG vs Avira

Last updated: December 09, 2020

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AVG
Advanced protection for you and your privacy. We give you improvements and new features automatically. Instead of making you wait for a single big-bang release each year, we now push updates to you automatically. That’s also why we’ve dropped the year from our product names, because as long as you’re subscribed to AVG, your security is always up-to-date. And new features? You’ll automatically get those whenever available, too.
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Avira
Avira Free Antivirus is an award-winning product that provides comprehensive protection against all types of threats, secures your data, protects your privacy and ensures your PC remains virus-free.
AVG vs Avira in our news:

2020. Norton acquires Avira for $360M



NortonLifeLock announced that it would acquire the German security firm Avira for around $360 million in an all-cash deal. NortonLifeLock came into existence as a standalone company only last year after Symantec’s enterprise security business was acquired by Broadcom for nearly $11 billion. NortonLifeLock is itself today a publicly traded company with a market cap of about $11.5 billion. Avira, meanwhile, was until April of this year a bootstrapped tech business focusing mainly on security software for consumers. Its products include — like Norton itself — anti-virus software. Avira has a customer base of millions, covering about 30 million secured devices and 1.5 million paying customers. Avira has built its business around a freemium model that Norton said it plans to keep.


2020. German security firm Avira has been acquired by Investcorp



Avira, a cybersecurity company based out of Germany that provides antivirus, identity management and other tools both to consumers and as a white-label offering from a number of big tech brands, has been snapped up by Investcorp Technology Partners, the PE division of Investcorp Bank. Investcorp’s plan is to help Avira make acquisitions in a wider security consolidation play. The plan will be to make more acquisitions to expand Avira’s footprint, both in terms of products and especially to grow its geographic footprint: today the company is active in Asia, Europe and to a lesser extent in the US, while Investcorp has a business that also extends deep into the Middle East.


2016. Avast Antivirus acquired competitor AVG



Avast, one of our the most populer antivirus applications, is acquiring one of it’s biggest rivals, AVG Technologies, for $1.3 billion in cash. The deal will give Avast access to over 400 million devices that currently use Avast or AVG’s software. This includes 250 million PC and Mac users, and 160 million mobile users. The actual acquirement process will take a few months, but you can expect positive changes in threat detection efficiency already in the near future. Avast will be able to gather more threat data to improve user protection on PC, Mac, mobile, and even start branching out into Internet of things hardware. And Avast will have access to AVG’s Zen mobile technology that’s used to protect an entire family’s devices from just one primary device. The combo also means they’ll be able to improve technical support to business users.