Top 10 Marketing software

Jun 02, 2016

Marketing software suites provide full range of tools that help to engage, and acquire new customers through email, events, internet and mobile advertising campaigns and social media.

See also: Email Marketing software, Online Survey software, Social Media Marketing tools, Online Advertising services
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Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
2
HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
3
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
4
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
5
Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce. Keep track of contacts, appointments, tasks and everything else about your business all in one place. Access Infusionsoft from any computer with an Internet connection and work from anywhere. Attract more leads and turn them into customers — while you do other things. Infusionsoft streamlines your processes by automating your lead capture and email follow-up.
6
Oracle Marketing Cloud - the only Modern Marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise. Transform the way you approach sales and marketing with Eloqua, the world's leading marketing automation and revenue performance management solution. Build and manage your database, efficiently execute marketing campaigns, score and route leads to sales and measure marketing's impact on your business — all in a single product suite.
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Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
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Responsys Interact helps you deliver orchestrated marketing, at scale, across every digital channel. Responsys helps the best brands in the world effectively execute marketing campaigns across all key digital channels: email, mobile, social, display and more
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The Vocus Marketing Suite is a comprehensive automation solution that helps you easily and efficiently engage prospects, nurture high-quality leads and drive results. Use Vocus to attract, engage and retain customers. Our integrated marketing software delivers real-time marketing leads directly to you.
10
Marketers now have an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Finally, a solution that helps you know what customers want even before they do.
11
LeadLander turns your website into your most powerful sales and marketing tool. Your marketing and sales staff now have the ability to completely view whether companies are interacting with your most visible marketing resource - your website.
12
Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.
13
Demandforce is an automated marketing and communications software that automatically syncs with your management system and marketing. Keeping up with all of the changes in technology and online services is hard, but you need to communicate and market like the big boys or your business won't survive. Demandforce is here to help.
14
B2B marketers use the Bizo Marketing Platform to reach their target prospects online and shape purchase decisions through targeted display, social advertising, retargeting and other integrated multi-channel programs.
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Demandbase offers the only comprehensive set of marketing solutions purpose built for the account-based needs of B2B. The B2B Marketing Cloud is the first set of end-to-end solutions that connects marketing technology across the funnel and optimizes it for B2B performance. Starting with Performance Manager and Web Analytics, and including Advertising, Personalization and Conversion solutions, B2B marketers now have an unprecedented ability to get results from their existing marketing technology.
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The most powerful solution for optimizing the online customer experience with testing, insights and personalization. Create simple to highly sophisticated campaigns, drive conversion rates and generate unparalleled insights about your customers.
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Leverage the power of purchase-based audience targeting to drive measurable online, mobile and offline sales. Our database contains more than $2 trillion in offline purchase-based data and we’re able to convert this data, and any CRM data, into an online universe. Pick the media solution that’s right for you. Choose our network or your preferred media partner network.
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Make your marketing more effective. Connecting your customer data to your digital marketing platforms is the key to better customer experiences. Increase response rate and sales lift by reaching your audience with relevant messages anywhere, anytime and on any device.