Top 10 Marketing software

February 03, 2024 | Editor: Sandeep Sharma


Marketing software suites provide full range of tools that help to engage, and acquire new customers through email, events, internet and mobile advertising campaigns and social media.
1
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
2
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
3
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
4
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
5
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
6
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business—and delight your customers. And then add apps as your needs change.
7
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
8
Oracle Marketing Cloud personalizes customer experiences with marketing software including content marketing, social marketing, and data management.
9
Adobe Experience Cloud gives you the most complete set of integrated digital marketing solutions available. It provides everything you need to organize, access, and personalize your marketing content. It gives you deep insights into what’s working with your customers and the ability to consistently deliver the best experiences to every customer across every channel.
10
Leverage marketing automation and customer data in a single Customer Engagement Platform to personalize your customer communications and drive more engagement.
11
Customer Engagement Platform that powers customer-centric interactions between consumers and brands in real-time
12
EngageBay is an integrated, affordable, powerful Marketing, Sales, Support solution with free CRM for growing businesses. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales.
13
Engage your customers like never before with CleverTap’s all-in-one customer engagement platform. From personalized messaging to automated campaigns, CleverTap platform offers a suite of powerful tools to help you connect with your audience at every stage of the customer journey.
14
Unica is a brand within HCL software, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM.
15
Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
16
Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.
17
The #1 platform for individualized, cross-channel customer experiences
18
Demandforce is an automated marketing and communications software that automatically syncs with your management system and marketing. Keeping up with all of the changes in technology and online services is hard, but you need to communicate and market like the big boys or your business won't survive. Demandforce is here to help.
19
Ometria is a customer insight and marketing automation platform which lets retailers communicate with their customers in a personalised way.
20
Act-On's easy-to-use marketing automation helps you get more done – email, lead generation, social media, analytics – with less time and effort. Lead nurturing is the technique of communicating with prospects in a timed cadence to keep them engaged with your company and help them progress through the buyer’s journey. With Act-On’s simple drag and drop interface, you can create an automated program to manage the whole process and include both sales and marketing in the right steps. Cultivate your leads and increase conversion, with less time and effort.

Latest news about Marketing software


2023. Adobe brings product analytics to its Experience Cloud



Adobe has introduced a novel analytics solution named Adobe Product Analytics, intended for product teams. The service is designed to provide such teams access to crucial metrics related to product lifecycles that were traditionally compartmentalized within different teams within an organization and had to be obtained through data analysts. Adobe Product Analytics is built on the omnichannel Customer Journey Analytics (CJA) service, with product teams being the initial targeted users. However, Adobe plans to create solutions for other personas as well. With this solution, all CJA users now have a shared analytics language and framework. The service also features a guided analysis capability to assist product teams in posing the right questions to gain insights, such as identifying patterns in engagement over time or recognizing obstacles in transitioning users from app usage to higher engagement.


2023. Marketing platform for multi-location brands Soci raises $120M



Soci, a marketing automation platform trusted by prominent brands such as Ace Hardware, Jersey Mike's, Pet Supplies Plus, and Ford, has announced the successful completion of a $120 million financing round. This year, Soci introduced "Genius," an AI-powered suite of services designed to perform local data analysis on behalf of brands. It provides valuable recommendations and suggestions for automating various aspects of brands' marketing strategies. One notable offering within Genius is Soci's Review Genius, which leverages OpenAI's technology to gather reviews and analytics from platforms like Yelp and automatically respond to them. Additionally, Soci has implemented compliance features and safeguards, including approval processes, to ensure the appropriate usage of terms and phrases, promptly flagging any potential issues prior to distribution.




2023. Behavioral marketing platform Wunderkind nabs $76M



Wunderkind, a platform empowering brands to engage with web visitors via emails, texts, and various digital advertising formats, has secured $76 million in Series C funding. Wunderkind's primary objective is to enhance brands' capabilities in nurturing customer relationships through digital channels. How does it achieve this? By analyzing the real-time and historical behaviors of smartphone and desktop web visitors, Wunderkind effectively matches their intent with corresponding value. The platform asserts its ability to identify visitors based on the referring web page and the content they interact with. For instance, Wunderkind can identify individuals most likely to make a paid subscription or sign up for a newsletter, as claimed by Ingram. With its data-driven approach, Wunderkind strives to optimize customer engagement for brands across various digital touchpoints.


2023. Sesame Labs raises $4.5M to help improve web3 marketing tools



Sesame Labs, a web3 marketing platform, has secured $4.5 million in seed funding. The company aims to establish itself as the leading force in shaping advertisements in the web3 space. Traditional Web 2.0 advertising tools like Facebook ads or Twitter ads often struggle to resonate in web3 environments due to their limited understanding of on-chain behavior. Sesame Labs offers a comprehensive marketing stack that encompasses a campaign management platform, an advertising network, and a customer relationship management tool. Moreover, it empowers businesses to craft targeted marketing campaigns by leveraging competitor data, revealing cross-channel customer insights, and fostering in-game engagement through its platform.


2022. Marketing automation startup Retail Rocket nabs $24M



Retail Rocket, a platform focused on retention management for brands, has successfully raised $24 million in a Series A funding round. Using a mathematical model, Retail Rocket employs segmentation techniques to analyze the behavior of first-time buyers. By studying their actions, such as the links they click on, the platform aims to understand their preferences and desires. Additionally, Retail Rocket provides campaign management tools including email marketing and web-based push notifications. It also offers an engine that identifies the optimal timing and communication channel, such as SMS, for delivering personalized offers. The ultimate objective is to establish a comprehensive loyalty and retention management system for both online and offline customers.


2021. Ometria raises $40M to automate marketing for retailers



The "AI-powered" customer marketing platform Ometria has successfully raised $21 million in a Series B funding round. Ometria specializes in enabling brands and retailers to personalize marketing messages for their customers. Its primary competitors include email service providers such as Emarsys, Sailthru, Selligent, Bronto, and Dotmailer, as well as behavioral marketing tools like CloudIQ, SaleCycle, Yieldify, and customer insight companies including More2 and AgileOne. Ometria's "Co-Marketer" platform leverages data science to automatically create and optimize personalized marketing experiences across various communication platforms. Notable customers utilizing the platform include Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, Feelunique, and others.


2021. Norby raises $3.8M for an all-in-one creator marketing platform



Norby, a startup specializing in link-in-bio services, referral tracking, SMS, ticketing, and other essential marketing tools for maintaining the smooth operation of small brands or creator communities, has recently secured $3.8 million in seed funding. Norby's core concept revolves around consolidating services like LinkTree, Eventbrite, and MailChimp into a single, affordable, subscription-based platform. This comprehensive solution eliminates the need for expensive and disjointed services that require individual setup and management. With a focus on small brands and solo entrepreneurs, Norby primarily caters to operations with less than ten people. Unlike popular services like Eventbrite, Norby's creator tool suite operates solely on a subscription basis and does not collect any additional fees.


2021. Rocketium raises $3.2M to help creative teams create massive marketing campaigns



When it comes to A/B testing, targeted ad customization, and adapting content for various digital platforms, design teams often face the challenge of handling a multitude of images, videos, and visual content within their campaigns. However, Rocketium, a startup specializing in automation, provides a solution that allows teams to efficiently scale-up their campaigns while minimizing their workload. Recently, Rocketium raised $3.2 million in funding. The process involves design teams creating a core set of templates in Photoshop or After Effects, which are then imported into the Rocketium platform. From there, Rocketium automates the customization of ads to suit different scenarios. For instance, if a retailer is running a targeted campaign that offers free shipping in specific areas, this information can be entered into a spreadsheet, and Rocketium automatically updates the text in the templates accordingly. Moreover, ads and videos are formatted to meet the requirements of various platforms, such as web banners or square formats for Instagram.


2021. Zoho MarketingHub is now Zoho Marketing Automation



Zoho has recently rebranded its marketing software, MarketingHub, as Zoho Marketing Automation. Zoho Marketing Automation remains an all-in-one solution, incorporating the functionalities of various marketing tools to deliver a seamless multichannel experience. This rebranding reflects the significant updates Zoho has planned for the product. In the near future, Zoho will introduce new and refined features, aiming to proactively innovate and invest in creating simple yet effective automation techniques. These enhancements will empower modern marketers to communicate the right message at the right time, utilizing the appropriate platforms.


2021. E-commerce marketing startup Yotpo raises $230M



Yotpo, a startup that aims to offer a comprehensive, all-in-one e-commerce marketing solution for brands, has successfully raised $230 million in a Series F funding round. Currently, the platform consists of four core products: Yotpo SMS Marketing, Yotpo Loyalty & Referrals, Yotpo Reviews, and Yotpo Visual UGC. These products are designed to seamlessly integrate with each other and major e-commerce platforms like Shopify, Salesforce Commerce Cloud, Adobe's Magento, and BigCommerce. With Yotpo, marketers have the flexibility to create customized offers tailored to specific user segments. For instance, they can easily target users who have made a purchase within the last 90 days and left a five-star review with just a simple click.


2021. Terminus raises $90M to grow its B2B marketing platform



Terminus, a startup, has successfully concluded a Series C funding round, securing $90 million. The company is dedicated to developing a platform that adopts an integrated approach to sales and marketing, particularly focusing on account-based marketing. Account-based marketing allows B2B sales and marketing teams to view potential targets within a business as cohesive groups rather than individual entities. This approach facilitates a more coordinated effort across entire organizations, enabling marketing initiatives to reach multiple stakeholders and significantly enhancing the likelihood of successful sales conversions.


2021. Soci raises $80M for its localized marketing platform



Soci, a startup specializing in "localized marketing," has announced the successful completion of a Series D funding round, raising $80 million. Soci's unique approach enables national marketing teams to seamlessly share content and assets, ensuring each location maintains the integrity of the "national corporate personality" while allowing individual locations to exhibit their own "local personality." Particularly during the pandemic, Soci's platform facilitated the dissemination of essential information about businesses' operating status while also providing an avenue for commiseration and human connection, which are often overlooked elements in national marketing efforts.


2020. Demand Sage raises $3M to make sales and marketing data more accessible



Startup Demand Sage has successfully secured $3 million in seed funding. The company specializes in providing marketing intelligence to small and mid-sized businesses. Its innovative solution simplifies the process for marketers to access crucial data and insights by automatically generating Google Sheets reports utilizing data sourced from HubSpot. In addition to their existing pre-built report templates, Demand Sage has expanded their product lineup to include a no-code "Report Builder." They are also testing an insights tool that offers valuable assistance to salespeople, such as identifying deals that require their immediate attention.


2020. Qualified raises $12M to make websites smarter about sales and marketing



Qualified, a startup focused on enhancing sales and marketing effectiveness for websites, has successfully secured $12 million in Series A funding. The core functionality of Qualified revolves around seamlessly connecting real-time visitor information from websites with a company's Salesforce customer database. This integration enables the identification of visitors from high-value accounts, facilitating their immediate routing to the appropriate salesperson while they are still actively browsing the website. This dynamic process transforms into a comprehensive sales meeting, encompassing various communication channels such as phone calls and screensharing. Naturally, the extent of data accessible to Qualified may vary for each visitor. Some visitors may remain anonymous, while others may reveal limited information such as their city or place of work. In certain cases, particularly when visitors click on a link from a marketing email, the platform can individually identify them.


2020. Yotpo raises $75M for its e-commerce marketing cloud



Yotpo, a provider of a comprehensive suite of tools aimed at helping direct-to-consumer and other e-commerce businesses establish stronger customer relationships, has successfully secured $75 million in funding. The company initially gained traction as an app within Shopify's App Store, offering customer engagement tools through user-generated content. Since then, Yotpo has expanded beyond this initial partnership and now boasts over 500 strategic collaborators, including Salesforce, Adobe, BigCommerce, and others. Presently, Yotpo offers a wide range of services such as SMS and visual marketing, loyalty and referral programs, as well as reviews and ratings. These services cater to the diverse needs of e-commerce companies seeking to enhance their customer experiences.


2020. Marketing SaaS startup Insider gets $32 million


Insider, a startup based in Singapore, has raised $32 million in Series C funding and plans to expand its operations to the United States. Since its establishment in 2012, the company has developed software that assists clients in making informed marketing decisions. Their SaaS platform focuses on multichannel marketing and customer engagement, and it is currently utilized by over 800 renowned brands, including Singapore Airlines, Marks and Spencer, Virgin, Uniqlo, Samsung, and Estée Lauder. What sets Insider apart from its larger competitors, like Salesforce, is its AI-based technology, which allows seamless integration of customer data from various marketing channels, including offline sources. This integration enables companies to generate more accurate predictions about customer behavior. Insider's analytics capabilities also enable brands to coordinate and execute campaigns across different platforms, such as web, mobile apps, messaging apps, email, and other channels.


2020. Bluecore raises $50M for its first-party, AI-based marketing automation tools



Bluecore, a marketing technology firm, has successfully raised $50 million. The company utilizes data obtained from various direct marketing channels such as email, social media, and site activity. By leveraging machine learning, Bluecore makes accurate predictions about customer preferences and buying behavior. This recent funding follows substantial growth experienced by the company. Bluecore asserts that its platform and its utilization have a considerable impact on approximately 10% of all non-Amazon Gross Merchandise Value (GMV) in the United States. This is particularly noteworthy considering the fragmented nature of the e-commerce landscape when Amazon is excluded from the equation. Bluecore's impressive roster of 400 customers includes renowned brands like Sephora, CVS, Teleflora, and Tommy Hilfiger.


2020. Funnel raises $47M for its marketing data preparation software



Funnel, a startup based in Stockholm, has secured $47 million in Series B funding. Funnel provides technology solutions that assist businesses in preparing their marketing data for enhanced reporting and analysis, enabling them to become "business-ready." The company's initial goal was to enable marketers to automate the collection of online marketing data from various platforms in real time, facilitating more accurate analysis of marketing expenditures. While Funnel initially focused on visualizing marketing data, it has now shifted its focus to consolidating data from different marketing channels, cleansing and normalizing it, and making it compatible with popular business intelligence tools for in-depth analysis.


2019. Appier raises $80M for AI-based marketing technology



Appier, a startup based in Taipei, has recently secured $80 million in funding. The company specializes in providing brands and retailers with an artificial intelligence engine that enhances customer engagement, predicts purchasing behaviors, and improves conversion rates on their websites. Appier's flagship product, CrossX, serves as a cross-platform advertising engine, offering retargeting capabilities and facilitating app installations. Additionally, it leverages deep learning technology to assist publishers and brands in discovering new target audiences for their products. While CrossX remains Appier's most popular offering, the company has expanded its services to encompass various other solutions centered around the core objective of leveraging customer information more intelligently. This includes strategic acquisitions, such as QGraph and Emotion Intelligence (Emin), to enhance the platform's analytics and functionality.


2019. Customer marketing software Ometria raised $21M


Ometria, an AI-powered customer marketing platform, has secured $21 million in Series B funding. This investment will be utilized to expedite Ometria's product development, enabling the platform to enhance its specialized retail marketing capabilities and further innovate its AI-driven technology. Ometria's unique selling point lies in addressing the growing consumer intolerance towards irrelevant communication, particularly in today's highly competitive retail landscape. While its primary competitors span various domains such as email service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify), and customer insight companies (More2, AgileOne), Ometria asserts that none of these companies were specifically developed for retail or focused on creating and utilizing a unified predictive profile for each customer.


2019. Latest Adobe tool helps marketers work directly with customer journey data



Adobe is actively advancing its Analytics capabilities within the Adobe Experience Cloud, an integrated platform designed to collect and analyze customer data for improved insights. Recently, the company introduced a new analytics tool that empowers employees to directly engage with customer journey data, aiming to enhance the overall customer experience. The customer journey encompasses numerous systems, including a company's data lake, CRM, and point of sale. This tool effectively consolidates data from multiple systems and channels, aggregating them within the data analysis workspace, which was initially announced in July. By centralizing and streamlining the data analysis process, Adobe is equipping businesses with the means to comprehensively understand their customers and optimize their interactions.


2019. SugarCRM moved into marketing automation with Salesfusion acquisition



In an effort to strengthen its marketing automation capabilities, SugarCRM has made the acquisition of Salesfusion. Recognizing the need for improvements in the marketing automation aspect of their platform, SugarCRM CEO Craig Charlton opted to acquire a company rather than building the functionality from scratch, considering it a faster approach. SugarCRM has been undergoing a transitional phase as it faces challenges in keeping pace with industry giants, especially Salesforce. Last summer, the company entered the private equity market and secured a significant investment from Accel-KKR, reportedly a nine-figure deal according to various reports and characterized as a leveraged buyout by PitchBook.


2019. Mailchimp expanded from email to full marketing platform



Mailchimp, renowned for its popularity as a customer-oriented email tool, is expanding its offerings to provide a comprehensive marketing platform tailored for smaller organizations. This new platform will incorporate a range of innovative products, including lead tracking and management technology, domain purchase and website building capabilities, ad retargeting on Facebook and Instagram, and social media management features. Additionally, Mailchimp will leverage artificial intelligence to provide business intelligence insights and recommendations on effective marketing strategies, targeting specific audiences. This development is particularly noteworthy due to the vast amount of data Mailchimp has accumulated from its 4 billion user base, encompassing individual responses to emails and other services offered by the platform.


2019. Zoho unveiled unified marketing automation software - MarketingHub



Zoho has introduced MarketingHub, a comprehensive marketing automation software that integrates the strengths of a unified, robust platform with the capabilities of individual marketing tools. This powerful solution enables you to generate a higher volume of leads, convert them into customers, and foster long-term customer retention. MarketingHub empowers you to craft personalized lead-to-customer journeys and execute targeted marketing campaigns. With this tool at your disposal, you will gain valuable insights into various aspects, including the reasons behind website visits, the current stage of your leads, and the effectiveness of recent successful campaigns in delivering greater returns.


2018. Adobe acquires Marketo for $4.75 billion



Adobe has announced its acquisition of the marketing automation company Marketo for a significant $4.75 billion. This strategic move positions Adobe strongly in the enterprise marketing arena, pitting it against major competitors like Salesforce, Microsoft, Oracle, and SAP. The acquisition not only bolsters Adobe's Marketing Cloud portfolio but also grants access to Marketo's expansive customer base of 5000 organizations. This presents a valuable opportunity for Adobe to drive revenue growth in this particular segment of its offerings, while intensifying its competitive edge within the enterprise market. With the integration of Marketo, Adobe is poised to further solidify its position and expand its reach in the realm of marketing automation.


2017. Adobe Campaign gets AI-features



Adobe has unveiled several enhancements for its email marketing tools in Adobe Campaign. While many of these features are already accessible, such as improved dashboards, new email templates, and enhanced support for multilingual campaigns, the most intriguing additions are the new machine learning-powered capabilities. These advancements enable the identification of optimal subject lines for emails and, in the near future, suggest personalized images for specific recipients who open marketing emails. Another noteworthy predictive feature demonstrated by the company is a tool that predicts customer churn based on their email engagement patterns. Although this employs conventional machine learning techniques, the accuracy of such predictions heavily relies on the quality of the input data. When combined with data from Campaigns, this tool can anticipate when a customer is likely to unsubscribe from a service, offering valuable insights to businesses.


2017. Marketo picks Google Cloud to migrate from on-prem data centers



Marketo, the marketing automation platform, has made the strategic decision to migrate its entire on-premises operation to the Google Cloud Platform. This collaboration goes beyond mere hosting, as Google will offer enhanced integration with GSuite. As a result, Marketo customers will enjoy the ability to create content and engage with their customers directly from the Marketo platform, leveraging popular Google tools such as Gmail, Sheets, and Hangouts Chat. Additionally, Marketo has outlined plans to leverage Google BigQuery for advanced analytics and utilize Google's machine learning APIs to unlock improved marketing insights for its clientele. By embracing this partnership, Marketo aims to empower its customers with an enriched experience and enable more effective marketing strategies.


2017. Marketing platform HubSpot acquires AI startup Kemvi



Inbound marketing and sales platform HubSpot has made an acquisition of Kemvi, a startup that utilizes artificial intelligence and machine learning to assist sales teams. A short while ago, Kemvi introduced DeepGraph, a product that examines public data to enable salespeople in identifying the optimal time (such as after a job transition or the release of an article) to connect with potential customers. Additionally, it takes proactive measures to verify leads. HubSpot was actively seeking innovative ways to incorporate AI technology into its platform as a means to combat competitors. The acquisition of Kemvi was especially attractive to HubSpot due to its ability to address a genuine requirement among salespeople.


2017. Marketing personalization startup Dynamic Yield gets $9M funding



Dynamic Yield, a company leveraging machine learning to enable online marketers in personalizing customer experiences on their websites, has secured an additional $9 million for its Series C funding round, resulting in a new total of $31 million. Similar to other competing solutions, Dynamic Yield's tools aggregate data from various sources, including websites, mobile apps, emails, and online advertisements, which are typically isolated, and utilize this data to dynamically customize the content shown to each customer based on their previous purchases, browsing behavior, and geographic location. The company has positioned itself as a prominent full-stack solution provider for online retailers, publishers, and vendors who recognize the significance of personalization as a key differentiator and a predictor of success.


2016. Salesforce acquired enterprise analytics provider BeyondCore



Salesforce has made an acquisition of the business analytics platform BeyondCore. BeyondCore is an enterprise analytics tool that enhances business intelligence through computational and statistical analysis. What sets BeyondCore apart is its existing integration with the Salesforce platform, which made it a favorable choice among various business intelligence companies that Salesforce could have considered acquiring. The true significance of this transaction, whether it will serve as a critical move in Salesforce's competition against Microsoft or simply a strategic acquihire, remains to be seen. For now, we eagerly await Salesforce's next acquisition while enjoying a bowl of popcorn.

Editor: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com