Top 10 Email Marketing Solutions

February 03, 2024 | Editor: Sandeep Sharma


Email Marketing Solutions allow to create and send multiple emails to customers or propects in order to deliver marketing or support information.
1
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
2
Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.
3
Constant Contact's Small Business Marketing suite of tools help you reach, engage, and acquire new customers through email, events, and social media. Log in once and create campaigns that adapt to your changing goals, from one place. With the Constant Contact Toolkit you can easily send newsletters, run a Facebook promotion, manage events, get feedback, and more. Sync the tools you already use—like Google Analytics, Facebook, and Salesforce—with your campaigns, too.
4
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
5
ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease.
6
Digital marketing tools to grow your audience faster and drive revenue smarter.
7
Sendinblue is a SaaS solution for relationship marketing. Take your business to new heights with the complete all-in-one digital marketing toolbox that's built to scale and adapt with you as you grow.
8
Increase Sales & Engage Customers With Email Newsletters. GetResponse makes all your newsletters look great on all devices, automatically. Computers, smartphones, tablets... you will WOW your audience every time. Best part is, you don't need to do anything. Responsive email design works its magic behind the scenes to get you 42% more results and more sales.
9
With the best delivery in the business, AWeber gets your email newsletter where it needs to go. Spend less time marketing and more time growing your business with automated follow ups and quick, easy design tools - plus so much more. With the best delivery in the business, AWeber gets your email newsletter where it needs to go. We've helped 120,000+ businesses already - see what we can do for yours.
10
Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.
11
Cloud Emailing by Mailjet. Create, send and track your marketing and transactional emails. Easy SMTP integration & cheap rates: boost your deliverability now. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.
12
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results. Our template builder makes it easy for anyone to design beautiful email templates in minutes. Choose from a range of layouts, add your logo and tweak the colors. Each template is automatically optimized for mobile devices and looks great in every email client.
13
Email Marketing and Marketing Automation from dotMailer. World class solutions for SMEs, retailers and big brands, with over 70000 users in 150 countries. With dotMailer, advanced tasks become fast tasks and your and your team’s time becomes freed up to do more of the strategic analysis and thinking that drives business growth.
14
Powerful APIs that enable you to send, receive, and track email effortlessly
15
As a customer-centric marketing automation platform, Drip helps brands understand their customers and drive revenue through email, popups, and automation.
16
EngageBay is an integrated, affordable, powerful Marketing, Sales, Support solution with free CRM for growing businesses. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales.
17
iContact is the email marketing solution to grow your business. Regardless of skill level, you can experience the difference. With iContact, you can take your marketing dollars further by sharing your ideas, strengthening your customer relationships, and increasing your brand awareness through email. Our easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens and clicks. Check out key features of our email marketing solutions below.
18
ClickFunnels is a sales funnel creator to help businesses automate their sales process from A to Z. It offers you the power to keep each stage
19
Multi-Channel Marketing Automation Platform. Get all the multichannel marketing and sales tools you need for increased profits, better workflows, and happier customers
20
Create, send and track effective email campaigns that help you build lasting relationships with your customers. Focus on building a relationship with your customers. Automate your email marketing with email workflows and autoresponders.
21
Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using our delightful and powerful service.
22
Robly is an email marketing service. Our goal is to provide rock-solid email marketing services to our customers, incomparable customer support, and help small businesses worldwide understand how our customer reviews tools can build credibility and trust in their brands. Customize one of over 100 professionally designed templates.
23
Email Marketing by VerticalResponse makes it easy to create and send emails that get great results to grow your business. It’s easy to build your email. Just drag image and text blocks right into your email and move ‘em around with the click of a mouse. Don’t have a graphic designer? No problem! Choose one of our professionally designed, free templates.
24
Create and send bulk HTML email campaigns & online surveys with Benchmark. Have something to sell, a cause to promote, a service to provide? You need email marketing to do things right. Create quality, eye-popping emails that work. Save time. Save money. Get your message out to the masses.
25
Easy A/B Testing and Drip Campaigns for SendGrid, Mailgun, and Mandrill. Take control of your transactional email. sendwithus is the missing tool for marketers to manage and optimize transactional emails.

Latest news about Email Marketing Solutions


2022. OneSignal lands $50M to automatically optimize SMS, in-app and email campaigns



Raising $50 million in a Series C funding round, OneSignal is a leading platform empowering mobile apps and other platforms with notification capabilities. As companies increasingly prioritize "owned channels" such as push notifications, emails, and in-app messages over paid advertising channels like Facebook Ads, there is a growing demand for technology that caters to the mobile-centric landscape. Unlike many existing solutions, OneSignal is specifically designed for a mobile-centric world. Its suite of tools enables businesses to automate message delivery across various channels, including SMS, email, app notifications, and in-app messages. With OneSignal, customers can consolidate their user communications within a centralized platform and tailor their campaigns based on insightful metrics, ultimately enhancing open rates and engagement.


2022. Cordial, which personalizes and automates cross-channel messaging campaigns, raises $50M



Cordial, a platform specializing in cross-channel marketing and data management, has successfully concluded a Series C funding round, raising $50 million. Cordial offers a comprehensive set of tools for orchestrating marketing activities across various channels, including email, SMS, and mobile apps. The platform integrates data from multiple sources, such as cloud storage and REST APIs, to develop AI models that automate campaigns. This automation allows marketers to establish connections between customers and their known profiles, thereby enhancing the overall customer experience. Cordial supports A/B experiments and dynamically updates messages to incorporate content that performs better according to key performance indicators (KPIs) like revenue, gross margin, and clicks. Additionally, the platform provides pre-built models that attempt to predict customer behavior, such as churn propensity (the likelihood of a customer leaving) and product affinity (a customer's preference for a specific product). Alternatively, users have the flexibility to create custom models and automation triggers tailored to their specific business needs, rules, and inputs.




2022. Postscript takes in $65M so Shopify merchants can send more personalized texts to customers



Postscript, a leading SMS marketing company, has secured $65 million in Series C funding, enabling it to introduce additional methods for brands to establish personalized connections with their customers. While Postscript will maintain its collaboration with Shopify merchants, the new funding opens up opportunities to engage with top customers on other platforms as well. Turner, the company's CEO, plans to allocate the funding towards sales and marketing efforts, optimizing go-to-market strategies, and enhancing product engineering capabilities.


2022. Vercom acquires email marketing automation startup MailerLite for $90M



Vercom, a cloud communication platform (CPaaS – "communications platform as a service"), has recently completed the acquisition of MailerLite, a marketing automation startup based in Lithuania, for a total of $90 million. This strategic move by Vercom not only expands the scale of its operations but also provides a significant entry point into a global market that is fourteen times larger. The acquisition of MailerLite presents Vercom with new growth opportunities and sets the stage for dynamic organic expansion in the future. With this development, Vercom joins the ranks of global CPaaS players such as Twilio and Sinch, strengthening its position in the industry.


2021. Intuit to acquire Mailchimp



Intuit has made a significant move in the email marketing industry by acquiring Mailchimp for a whopping $12 billion. Although Intuit is not widely recognized in the email marketing space, this strategic purchase aligns with their ambitions to strengthen their position as a hub for small business growth and disrupt the small business midmarket. Intuit's flagship product, QuickBooks, is already a well-known offering among SMBs, and acquiring Mailchimp presents an opportunity to expand their service offerings to their existing customer base. While it may seem like a bold move, Intuit's decision is likely driven by the anticipation of significant corporate synergies that will outweigh the initial investment.


2021. Klaviyo’s next-gen email marketing platform engorges on $320M



Klaviyo may not be as widely recognized as Constant Contact and Mailchimp currently, but it is undoubtedly positioned to become a leading player in the next generation of email marketing startups. The company has recently secured an impressive $320 million in Series D funding. Klaviyo excels in seamlessly integrating with customer data sources and has developed advanced technology to handle data at scale, enabling the creation of personalized experiences across multiple channels while effectively measuring results. In addition, Klaviyo offers seamless integration with popular e-commerce platforms such as Shopify, BigCommerce, Commerce Cloud, Magento, WooCommerce, and PrestaShop, enhancing its versatility and appeal to online businesses.


2021. SMB email marketing platform ActiveCampaign raises $240M



Having successfully closed a $240 million funding round, ActiveCampaign has developed a "customer experience automation" platform that goes beyond running digital campaigns. Their platform automates follow-up processes to enhance sales and marketing efficiency. This aligns with the broader trend of incorporating automation, powered by cloud-based technology, to streamline repetitive tasks within businesses. For instance, in sales, ActiveCampaign enables e-commerce businesses to identify instances where logged-in customers may have abandoned their site visit before completing a purchase for a product they had already searched, clicked on, or added to their cart. In such cases, the platform sends reminder emails to customers, offering alternative options and follow-ups, in an effort to address distractions or second thoughts and potentially sway their decision.


2021. Lob raises $50M for its physical direct mail platform



Lob, a startup dedicated to assisting businesses in delivering physical mail more efficiently, affordably, and with enhanced personalization, has successfully secured $50 million in Series C funding. Lob continues to provide support for its customers in two primary categories of physical mail. Firstly, it facilitates the sending of mail for regulatory and compliance purposes, where businesses are legally obligated to utilize printed formats. Secondly, Lob enables companies to engage in direct mail marketing, a strategy that many organizations are rediscovering. Remarkably, the company estimates that its platform has been utilized to deliver mail to one in every two households in the United States.


2021. Text marketing startup Voxie raises $6.7M



Voxie, a startup aiming to substitute email marketing with customized text conversations for a wide customer base, has successfully raised $6.7 million in funding. Voxie stands out from other text marketing tools by delivering messages that create an authentic and personalized conversation experience, even though 80% to 90% of the messages are automated, with the remaining being composed by individuals. Furthermore, Voxie offers businesses the capability to send messages from a regular 10-digit phone number, deviating from the more commonly used five-digit numbers for marketing purposes.


2020. Letterhead wants to be the Shopify of email newsletters



In the expansive realm of email Software-as-a-Service (SaaS) products, Letterhead stands out by recognizing the inadequately addressed revenue and collaboration needs of diverse newsletter creators. It takes a different approach by consolidating all aspects of ad sales, paid subscriptions, and newsletter content management into a single, efficient product. Letterhead offers a range of powerful tools, including an innovative ad system and a recently introduced paid subscription feature that empowers users to incorporate paywalled subsections within their emails. With its user-friendly text editing and template formatting options, Letterhead simplifies the creation process. Additionally, analytics capabilities are on the horizon, providing valuable insights. By catering to the specific requirements of newsletter creators, Letterhead aims to enhance their experience and drive success.


2020. Email marketing automation platform Klaviyo scores $200M



Marketing automation platform Klaviyo aims to revolutionize the manner in which marketers engage with data, granting them direct access to both their data and customers. This facilitates message customization and enhances overall outcomes. Demonstrating investor confidence, the company has secured a substantial $200 million Series C funding, valuing it at an impressive $4.15 billion. Klaviyo's platform seamlessly integrates data, message personalization, and machine learning to continually enhance performance, enabling it to effectively compete with major email platforms.


2020. Email creation startup Stensul raises $16M



Stensul, a startup focused on streamlining the marketing email building process, has successfully secured $16 million in Series B funding. Traditionally, crafting a marketing email could take several weeks. However, by utilizing Stensul, marketers can now create emails themselves within just two hours, eliminating the need for developer assistance. Stensul incorporates essential elements like brand guidelines, simplifies the feedback and approval process with executives and other teams. With a workforce exceeding 100 employees, Stensul has gained new clients such as Capital One, ASICS Digital, Greenhouse, Samsung, AppDynamics, Kroger, and Clover Health.


2020. Sendinblue, an all-in-one digital marketing platform, raises $160M



Sendinblue, the French startup renowned for its comprehensive marketing platform catering to small and medium-sized organizations, has successfully raised $160 million in funding. Sendinblue's platform empowers businesses to manage various marketing channels, encompassing email, SMS, chat marketing, automation services, Facebook ads, and retargeting. Although the company primarily focuses on serving SMBs, it has also attracted notable high-profile customers such as Louis Vuitton, the candy giant Haribo, Fujitsu, Amnesty International, and Greenpeace. While SMBs remain at the core of Sendinblue's operations, the company has successfully expanded its customer base to include prestigious brands from diverse industries.


2020. Mailchimp launches new AI marketing tools



Mailchimp has introduced a suite of AI-powered tools aimed at providing small businesses with the same advanced capabilities utilized by their larger counterparts. These tools encompass personalized product recommendations for customers and predictive analytics for targeted marketing, enabling businesses to identify potential buyers more effectively. Additionally, Mailchimp has unveiled a new AI-driven tool that assists business owners in creating visually appealing assets, leveraging its acquisition of Sawa. Furthermore, a tool has been introduced to aid in crafting compelling email subject lines, helping businesses enhance their communication strategies.


2020. Sarbacane, maker of Mailify, raises $27M for marketing tools



Sarbacane, the French company behind the Mailify SaaS-based email and text marketing platform, as well as other martech software, has secured $27 million in funding. The company intends to utilize this investment to further develop technologies in areas such as AI-based marketing automation, in addition to expanding its international presence. Sarbacane competes with prominent players like Mailchimp and has already amassed a customer base of approximately 10,000 businesses, with a strong focus on small and medium-sized enterprises (SMEs), government agencies, and renowned brands such as Christian Dior, L’Occitane, Mondial Relay, and Warner Music.


2020. Movable Ink raises $30M as it expands its personalization technology beyond email marketing



Movable Ink, a company focused on enhancing personalized and targeted email marketing, has successfully raised $30 million in Series C funding. Designed to thrive in the visual era, the Movable Ink platform empowers brands to craft captivating visual experiences that leverage relevant data and are tailored to each customer's unique preferences in real-time. In terms of collaborations, the company has introduced the Movable Ink Exchange, a marketplace that facilitates integrations with data partners such as Oracle Commerce Cloud, MessageGears Engage, Trustpilot, and Yotpo. This funding will enable Movable Ink to further develop its offerings and strengthen its position in the market.


2020. Levitate raises $6M for its ‘keep-in-touch’ email marketing solution aimed at SMB



Levitate, a provider of marketing platform and customer relationship solutions, has raised an additional $6 million to enhance its AI-powered software. This software offers small businesses an alternative to mass blast emailing, focusing on personalized communication instead. Levitate's offering aligns with that of Superhuman, a well-known startup offering advanced email tools for inbox management and relationship nurturing. However, while Superhuman provides its own costly email app, Levitate focuses on providing businesses and individual entrepreneurs with tools specifically designed to facilitate ongoing communication with clients, prospects, and referral sources. These tools include features such as customizable email templates, relationship analytics, reminders for maintaining connections, and the ability to create personalized rules for staying in touch with important contacts.


2020. Zoho Campaigns integrates with Zapier



Zoho Campaigns has recently integrated with Zapier, a web-based integration platform. This integration enables you to automate your diverse business workflows, streamlining the entire process. In a Zap, Campaigns can be linked to either a trigger or an action. To put it simply, you can employ a trigger to facilitate data transfer between Campaigns and other applications (and vice versa) when an action is executed.


2018. Mailchimp partnered with Square to launch shoppable landing pages



Email newsletter service Mailchimp has announced a collaboration with Square, enabling its users to create landing pages integrated with e-commerce functionalities. These shoppable landing pages serve as an additional sales channel for businesses, facilitating the selling of limited-edition products and targeted promotions. While Mailchimp's landing pages have been available for some time, their primary purpose was to capture email addresses or direct users to a store. With this partnership, customers can now establish complete shopping experiences with built-in payment options directly on these pages. To simplify the process, Mailchimp provides a range of pre-designed templates and a user-friendly drag-and-drop builder. Square will apply a flat processing rate for transactions, while Mailchimp offers this service at no additional cost to its users.


2018. Twilio acquired email API platform SendGrid



The communications platform Twilio recently completed the acquisition of the API-centric email platform SendGrid for approximately $2 billion. Twilio's primary emphasis lies in omnichannel communication, with email constituting a significant component of its offerings. While Twilio already provides a wide range of services encompassing voice, video, and chat, it had not prioritized email to the same extent. With this acquisition, Twilio gains the ability to swiftly develop expertise in email-related technologies and expand its services in that domain.


2017. Zoho Campaigns add new editor and personalized templates



Zoho has introduced the all-new version of Zoho Campaigns, aimed at enhancing user experience and streamlining goal achievement. The revamped interface offers a polished look and feel, ensuring a more seamless and efficient workflow. With the new editor, creating complex and responsive email templates becomes effortless through an intuitive drag-and-drop interface. The template gallery has also been expanded to include a wide array of new designs suitable for various occasions. Moreover, the addition of Personalization features allows for tailored messages that resonate with subscribers on a more personalized level. Furthermore, the update includes customizable autoresponders that automate email campaigns, as well as email limits to regulate the frequency of emails received by individual subscribers within specific timeframes.


2017. Email Marketing company SendGrid raised $131 million



SendGrid, the marketing email company, has successfully raised $131 million through its initial public offering (IPO) with a pricing of $16 per share, exceeding the anticipated range of $13.50 to $15.50. Starting from Wednesday, the company will be listed on the New York Stock Exchange under the ticker symbol SEND. SendGrid specializes in assisting businesses with their marketing email campaigns and boasts the impressive milestone of processing over one trillion emails, as stated in its IPO filing. The company acknowledges competition from SparkPost, MailChimp, and various divisions of Amazon, Oracle, and Salesforce.


2017. Mailchimp’s marketing automation tools are now available for free



The mailing service MailChimp provides a range of advanced marketing tools to its users, including the ability to follow up with online shoppers. Excitingly, starting today, these advanced marketing automation services are being offered for free to all MailChimp users, even those on the free plan. This means that any online business can now effortlessly create automatic emails that are triggered, for instance, a day after a virtual shopping cart is abandoned or a day after a first purchase is made. Additionally, users can establish a series of welcome emails or utilize the service for transactional messages such as receipts, shipping updates, or invoices. This expansion of free services from MailChimp empowers businesses to enhance their customer communication and engagement without incurring additional costs.


2017. MailChimp combines email marketing with Facebook Ads



MailChimp has expanded its offerings beyond email marketing by introducing a Facebook advertising integration. This integration enables users of the email marketing platform to create Facebook ads and monitor their performance within the same platform. By leveraging MailChimp's intelligent segmentation capabilities to target recent customers or engaged subscribers, businesses can efficiently generate lookalike audiences on Facebook. The rollout of Facebook Ad Campaigns will occur gradually, with availability for all customers expected by February 2.


2015. Email marketing service Zoho Campaigns is available on Android



Until now, Zoho Campaigns exclusively catered to iPhone users who wished to manage their email campaigns through the mobile app. However, an exciting development has occurred as they have recently announced the availability of the same application for Android users as well. Android users can now enjoy all the prominent features that were previously limited to the iPhone app. These features encompass prompt access to email campaigns, mailing lists, and subscribers, comprehensive views of all reports and sharing capabilities, the ability to handle contacts and subscriber lists, and the convenience of offline access for uninterrupted productivity even without an Internet connection. Moreover, Android users can now stay organized by receiving mobile notifications that notify them when their campaigns are ready to be sent. This means that, even while on the go, you can effortlessly deliver your completed campaigns to your subscribers directly from your smartphone.


2015. Email marketing solution Mailjet gets $11 million



French startup Mailjet has recently secured $11 million in funding for its versatile email delivery service, catering to both marketing campaigns and transactional emails. What sets Mailjet apart is its ability to effectively address both markets: marketing and transactional. When it comes to transactional email services, reliability in terms of API functionality and prompt delivery is crucial. Mailjet initially focused on providing exceptional transactional email services. On the other hand, marketing email services require the capability to send a high volume of emails, even if it takes a few minutes to accomplish. They also need to establish a reputable relationship with major email providers like Google, Microsoft, and Yahoo to prevent newsletters from being flagged as spam. Additionally, Mailjet offers tools to customize the design of emails, further enhancing the marketing email experience.


2015. Zoho Campaigns becomes multilingual



The email marketing service Zoho Campaigns has expanded its language support, allowing users to utilize the platform in multiple languages. In addition to English, Zoho Campaigns now offers Dutch, French, German, Hungarian, Italian, Japanese, Portuguese, Spanish, and Chinese language options. While currently only the user interface has been translated, Zoho encourages users to design multilingual templates as well. This update is particularly beneficial for users who leverage the integration between Zoho Campaigns and Zoho CRM, as both products can now be used in the same language. Notably, Zoho recently introduced a free 10-user CRM edition, while Zoho Campaigns continues to provide an appealing free option. With the free plan, users can start with 2,000 contacts and send up to 12,000 emails per month.


2014. Sendwithus gets $2.3M to help marketers optimize transactional emails



Email marketing startup Sendwithus has successfully secured an additional $2.3 million in seed funding. The company provides a range of valuable tools, including A/B testing, that allow businesses to optimize their transactional emails. These transactional emails serve specific purposes and are typically associated with particular events, such as "reset your password" or "thanks for signing up." These emails hold significant value as customers are more likely to open them, yet they are often overlooked by marketers. Sendwithus enables marketers to experiment with different variations of these messages without requiring developer involvement. In recent developments, Sendwithus has introduced segmentation capabilities, empowering businesses to target specific groups within their customer database. This allows for focused communication with users who have received activation emails but haven't completed the activation process. Moreover, Sendwithus seamlessly integrates with email delivery services like SendGrid and Mailgun, enhancing its overall functionality and reach.

Editor: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com