Xobni

We have already talked about the competition between Email and corporate portals/social tools for the right to be the primary workplace. Initially, this role was fully owned by Email. Then appeared the web-based collaboration systems and social tools that were intended to replace the "outdated" Email. And it seemed that they would kill Email soon. But some clever people invented social Email plug-ins (Xobni, Rapportive, Harmon.ie, Gist, Etacts), that gave the second life to Email-clients. They added social and file-storage functions to the Email. And they're not going to stop. Today Xobni has opened the Xobni Gadget Store - the marketplace for apps, that can be embedded to MS Outlook and turn it into the universal interface to all business systems.

Email social plug-ins continue to gain the enterprise market. Xobni, that is known first of all as the super plug-in for Outlook, recently announced the versions for GMail and mobile platforms iPhone and Android. Thus, even if you use several email clients, you can always get access to your single social address book. The Gmail app comes in the form of a browser extension for either Chrome or Firefox (Safari and IE will come later). Once you install it, a Xobni sidebar appears in your Gmail Inbox. Once you allow it to index your contacts and hook it up to your Twitter, Facebook, and LinkedIn accounts, it starts to show you all sorts of relationship data.

The leading SaaS and Enterprise 2.0 vendors decided to make their business a little more "WOW". In the new show-channell called "I Choose the Cloud" the founders and executives of cloud companies appeal to join the cloud revolution. Because cloud applications mean not only simplicity, usability, speed and cost efficiency. They also mean the new exciting ways of running business. Because these applications are create not by serious gloomy IT-people in ties, but by such cool guys, who enjoy what they do. Guest stars: Aaron Levie (Box.net), Chuck Dietrich (SlideRocket), David Weekly (PBworks), Eugene Lee (Socialtext), Wendy Lea (Get Satisfaction), Clint Oram (SugarCRM), Tien Tzuo (Zuora), Matt Brezina (Xobni)