Socialwok

Socialwok (known as the "social layer for Google Apps") like the online organizer Producteev, shows us the new meaning of "cross-platform" definition. Realizing that users most of time spend in email clients (such as Outlook and GMail), Socialwok simply decided to get inside these email clients. Socialwok was one of the first services to use the new GMail API and has created the gadget that can be expanded on the entire GMail workspace (see screenshot) and allows to post messages to microblogs, share Google Docs files, images, Youtube videos and events from Google Calendar, search for Google Docs, post to Twitter or Facebook right from your GMail interface.

While Google freeze Groups development and Google Wave is still too raw, there is a small niche for social layer in Google Apps. That's where the new service Socialwok wants to play. And it looks co tasty, that Google should seriously think of buying it (though its developers are in Singapore). Socialwok is a mix of Twitter and Facebook for enterprise that is built specially for Google Apps. You can authorize in it only using your Google Apps account and inside you can easily collaborate on documents from Google Docs, events from Google Calendar, emails from GMail, videos from YouTube and Google Maps. And it's built on Google App Engine.