Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Salesforce Marketing Cloud alternatives are:
Pardot, Marketo, HubSpot
Here are the latest news about Salesforce Marketing Cloud:

2015 Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads


Salesforce.com has announced a new version of its Marketing Cloud. It’s adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns. Journey Builder adds “Native Journeys” feature that integrate with its existing Sales Cloud and Service Cloud. That means marketing teams have more capabilities when designing journeys that cross over between the marketing, sales and customer service teams. It’s also announcing new, pre-built triggers that use interactions like joining a loyalty program or downloading an app to begin a customer journey.Salesforce is also enabling advertisers to do more with that data, specifically by integrating its Active Audiences targeting with a number of display ad networks, including LiveRamp, LiveIntent, Neustar and Viant.


2014 Salesforce ExactTarget Marketing Cloud allows to build custom apps


Journey Builder for Apps - the new tool in ExactTarget Marketing Cloud is available today for customers. It helps users deliver personalized customer journeys directly from mobile apps. It also allows customers to use the Salesforce CRM platform to connect the customer journey across sales, service, marketing and communities. With this new tool you can build journeys fast with Journey Templates, connect apps to any customer interaction, connect locations and products to the journey, build, scale and deploy engaging, transformational apps. Pricing for Journey Builder for Apps starts at $12,500 per year for a subscription license.



2014 Salesforce announced Sales Reach to promote Pardot


The majority of Salesforce revenue comes from subscriptions to the Sales Cloud. But the company also wants to earn more on marketing solutions, because it spent as much as $2.5 billion last summer to buy ExactTarget/Pardot marketing-automation and campaign-management software. So yesterday it announced the new feature for Sales Cloud - Sales Reach, an optional that will bring the basics of Salesforce.com's marketing-oriented Pardot offering to salespeople. It will help salespeople create micro campaigns, track responses to those campaigns, and get real-time notifications when prospects interact with campaign content (such as downloads, event invites, or videos). What's more, salespeople will be able to invite prospects to join communities, and they will be able to do all of the above through their Salesforce1 mobile apps. Sales Reach will be available in the first half of 2015.



2014 Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud



Salesforce acquired several startaps in marketing space, an now don't want to offend any of them when inventing title for the integrated product. So, it's called "simply" Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud. It's a single platform for social content marketing, engagement, publishing and analytics that also allows marketers to collaborate. And with the Social Studio mobile app, you can run social marketing and engagement from your phone. The features include workspaces for team collaboration, tools for planning and publishing social media content, for interacting with customers, and for examining the results through analytics. At launch, the Social Studio integrates with stock photography services Getty Images and Shutterstock, as well as content discovery tools Kontera, Trendspottr, and Rallyverse.