Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Salesforce Marketing Cloud alternatives are:
Pardot, Marketo, HubSpot, Microsoft Dynamics 365
Here are the latest news about Salesforce Marketing Cloud:

2016 Salesforce acquired enterprise analytics provider BeyondCore

Salesforce has acquired business analytics platform BeyondCore. It is an enterprise analytics tool that bolsters business intelligence with computational and statistical analysis. While Salesforce could have gone fishing and come up with a number of business intelligence companies to buy, BeyondCore was already integrated with the Salesforce platform. Whether the transaction will turn out to be a critical key in an assault against Microsoft, or simply a strategic acquihire is yet to be seen. Until then, we will be eating popcorn waiting for the next Salesforce acquisition.

2015 Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads

2014 Salesforce ExactTarget Marketing Cloud allows to build custom apps

2014 Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud

2010 Benioff gives a marketing master class to Microsoft