Rypple

Salesforce - is if not the trend-setter in the Enterprise, than it's certainly the indicator of most important trends in this sphere. The company had grown on the wave of CRM and SaaS, then came to the front edge of cloud platforms, mobile applications and social software. And now Salesforce wants to occupy two more hot areas - Talent Management and Gamification. The common goal of these technologies - is staff motivation and development. Crazy demand for talent management system has been proven by SuccessFactors, which has set several records in SaaS-implementation and recently was acquired by SAP. And we have already mentioned about Gamification potential. So, today Salesoforce has bought one of the most promising startups in these areas - Rypple (known as Zynga for Enterprise).

Do you want your company to use the latest, most effective business technologies? Or you are creating a business application and want to make your product the next big hit? Then you are probably watching the new IT trends. In recent years we saw such emerging trends as SaaS (software as a service), business virtualization (where staff can work remotely), the socialization of business apps, mobile access. What's next? Perhaps it will be the Gamification.