Rackspace alternatives

Rackspace Cloud offers four hosting products: Cloud Servers for on-demand computing power; Cloud Sites for robust web hosting; Cloud Load Balancers for easy, on-demand load balancing and high availability; and Cloud Files for elastic online file storage and CDN.Rackspace Cloud hosting customers never need to worry about buying new hardware to meet increasing traffic demands or huge traffic spikes.
Here are the latest news about Rackspace:

2016 Rackspace adds cloud optimization platform to its private cloud

Rackspace partnered with AppFormix to bring its cloud monitoring and performance optimization tools to its private OpenStack cloud. This will give Rackspace customers access to AppFormix’s real-time monitoring, analytics and optimization tools (and Rackspace’s engineers will also use these to manage cloud for their customers). For RackSpace, this is a somewhat unusual move. The company typically builds its own tools for managing the technical side of its cloud businesses (and it was the founding member of the OpenStack project, together with NASA).

2014 Rackspace will sell and manage Google Apps

Cloud provider Rackspace will now sell and support Google Apps for Work to business customers, just like it already resells and supports hosted Exchange and Sharepoint for business customers. Google Apps for Work  sold directly starts at $5 per user per month with 30 GB of online storage. A version with unlimited storage is $10 per user per month. Rackspace will charge $10 per user per month for basic and $15 per month for unlimited. That extra $5 gets you Rackspace’s claimed “fanatical support” which includes help with provisioning, security configuration, device management and help with migration issues and account management.

2014 Rackspace guarantees 99.99% uptime of private cloud

Rackspace is so confident with the new release of its private cloud software on its cloud computing open source OpenStack creation, that it's guaranteeing success for enterprise workload production. Rackspace debuted its private cloud in the summer of 2013, and now beefed up its offering with a 99.99 percent OpenStack API uptime guarantee, increased scalability to hundreds of nodes and DevOps automation services for application lifecycle management. Recently Rackspace can't compete with Amazon Web Services, Google Compute Cloud and Microsoft Azure that can afford to provide much lower pricing, so Rackspace tries to use momentum through its private cloud.

2012 So Amazon is #1. And who’s next in cloud computing?

GigaOm has published the list of top 7 cloud providers besides Amazon. Why besides Amazon? Because Amazon Web Services for now is far ahead of competitors. AWS is an absolute cloud market leader in all reports of all analytical firms. According to various estimates, AWS runs on 450,000 servers and generates about $1 billion in revenue per year. And who's next? Here are the top 7 the cloud providers by GigaOM:

1. Rackspace
According to Gartner, Rackspace on the second place after the AWS by revenue. In 2011 it's revenue was slightly below $200 million. Rackspace - is the leader of the OpenStack, the alliance that develops the open cloud platform (ala Cloud Linux).

2. Google
By the number of servers, Google can surpass even Amazon. But Google can't extract revenue from its cloud infrastructure so effectively (search and advertising are not mentioned here). It's platform Google App Engine is not yet a serious option for business and SaaS providers.

3. Microsoft
Microsoft, perhaps, could be a leader in the cloud market thanks to its extensive partner network and customer base. But it's bound by the own desktop business. So while Windows Azure has a huge potential, it's still a niche platform.

4. IBM
IBM comes to the market from the big business side. It turns out, that IBM already provides its cloud platform SmartCloud to the large number of its big customers. However, apparently the company has no clear cloud strategy yet, because a week ago IBM decided to join the OpenStack alliance.

5. Hewlett-Packard
HP in general, builds private clouds (including those based on Windows Azure). But at the same time - it's building the own public cloud platform based on OpenStack. As a leading server manufacture, HP has a huge potential, but because of constant CEO change, it can't grow rapidly.

6. VMWare
VMWare - is the mother of virtualization (which is the core technology for all cloud platforms) and the daughter of EMC (the leading supplier of storage systems for cloud platforms). So VMWare has everything for cloud success. And VMWare prefers not to join alliances, but goes its own way - pushing the Cloud Foundry platform.

7. Facebook
Facebook was included in the list in advance. They say, Amazon also used to just sell books. And though Facebook doesn't provide its cloud to third party companies, but the size of this cloud - is WOW!

2010 Rackspace launched a dating service for apps and their users

After Amazon had entered the niche of low-cost cloud platforms (where previously Rackspace ruled), Rackspace has to look for the new ways to attract customers and provide value-added services for them. One of these services is AppMatcher - a marketplace, where SaaS-applications and their users can find each other. It's designed in a very original way - it imitates dating site. The potential customer enters basic information about his organization (industry, number of employees, the IT budget, department) and the service finds apps, that may be interesting for him. After  registration in the online account he can specify more parameters about his business and app criteria, to narrow the search results. He can also invite co-workers and discuss potentially useful applications with them in the online account. On the other hand, developers add their SaaS apps (for free), filling in the questionnaire list. And it's not necessary that the app was hosted on Rackspace.

Developer also has an online account where he can analyze interest in his product by different companies. Meanwhile Rackspace does not offer any paid options such as paid placement on top positions.

Note that Amazon also plans to launch its marketplace-service, though it won't be devoted for SaaS apps but for mobile Android-apps. So this app store won't be connected to Amazon Cloud Services platform.