LinkedIn Ads is #4 in Top 10 Online advertising services

Positions in ratings

#4 in Top 10 Online advertising services

Alternatives

The best alternatives to LinkedIn Ads are: Google Ads, Facebook Ads, Instagram Ads, HubSpot

Latest news about LinkedIn Ads

2020. LinkedIn introduces new retargeting tools



LinkedIn has introduced several exciting features for advertisers, including retargeting capabilities associated with video ads and lead-generation forms, along with brand safety integrations for the LinkedIn Audience Network. With the new retargeting functionality, advertisers can create and tailor ads to reach users who have viewed different percentages (25, 50, 75, or 100%) of their video ads. Moreover, they can target ads towards users who have interacted with Lead Gen Forms by either opening or submitting them. These enhancements provide advertisers with more precise targeting options and enable them to effectively engage with their desired audience on LinkedIn.

2016. LinkedIn Ads allows advertisers to use their own data for targeting



Advertisers on LinkedIn can now employ a new method to tailor their campaigns and focus on companies where they aim to generate sales. The introduction of LinkedIn Account Targeting allows businesses to provide their own list of sales accounts, which primarily consists of company profiles rather than individual user accounts. LinkedIn then cross-references this list with its extensive database of 8 million company pages on the platform. Subsequently, a user segment is created for precise ad targeting. Marketers have the flexibility to combine this feature with LinkedIn's existing targeting capabilities, enabling them to refine their campaigns by specific job titles in particular geographical locations, specifically targeting a select few thousand companies.


2015. LinkedIn expands its marketing platform with off-site ads



LinkedIn is introducing an enhanced version of its LinkedIn Ads platform, which now comprises five key components: LinkedIn Lead Accelerator, Sponsored Updates, LinkedIn Onsite Display, LinkedIn Network Display, and Sponsored InMail. The flagship feature, Lead Accelerator, enables businesses to segment their audiences and deliver targeted ads and content in a customized sequence for each group. Additionally, the new Display Network empowers advertisers to run campaigns on both LinkedIn and 2,500 publisher sites across the web. With these additions, LinkedIn now provides a comprehensive solution that caters to the entire sales funnel. It begins by attracting customers with On Site Display and Network Display ads, moves them through the funnel with Sponsored Updates and Sponsored InMail, and assists in the final stages of customer acquisition through the Lead Accelerator functionality.


2014. LinkedIn acquires B2B marketing service Bizo to power its Ads



LinkedIn has announced its acquisition of Bizo, a service that specializes in assisting advertisers in reaching businesses and professionals. Bizo provides targeting and analytics capabilities for display and direct response advertisements. The acquisition deal is valued at approximately $175 million. In a blog post discussing the acquisition, David Thacker, a representative from LinkedIn, highlighted the increasing popularity of business-to-business advertising on the platform, particularly through its Sponsored Updates ad unit. LinkedIn's Marketing Solutions division generated $101.8 million in revenue during the first quarter of 2014, marking a significant 36 percent year-over-year growth. By incorporating Bizo's technology, LinkedIn aims to enhance its advertising offerings and provide an improved experience to its users.


2014. LinkedIn now allows to target Ads and posts by language



Marketers located outside the United States can now seize the opportunity to target LinkedIn Ads based on language preferences, allowing them to display ads exclusively to their native audience. Additionally, companies now have the ability to specify the target audience for each post in their feed, enabling them to tailor updates or ads for different user segments. This means that a company can share a post specifically with members in the United States, while sharing a distinct post with Brazilian users. Previously, when users visited a company's page, they would encounter all posts from that company, regardless of relevance or language. The introduction of these new geo-targeting tools is a logical step for LinkedIn, considering its extensive international user base. With the majority of the 3.5 million companies having company pages on LinkedIn located outside the US, this feature enhancement is highly relevant. It is worth noting that Facebook has been offering geo-targeted ads for several years.