Eloqua alternatives

Eloqua
Oracle Marketing Cloud - the only Modern Marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise. Transform the way you approach sales and marketing with Eloqua, the world's leading marketing automation and revenue performance management solution. Build and manage your database, efficiently execute marketing campaigns, score and route leads to sales and measure marketing's impact on your business — all in a single product suite.
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2014 Oracle acquired marketing data provider Datalogix


Oracle announced its intention to buy Datalogix, a data marketing specialist that gleans consumer sentiment data via pacts with Facebook and Twitter and other sources. As companies in the consumer product goods, automotive and other industries try to reap the biggest possible advantage from social networks,  the data gathered by companies like Datalogix, Acxiom and Epsilon is seen as extremely valuable. This purchase comes 10 months after Oracle purchased Bluekai, another player in this data aggregation space.