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2015 Blackberry to acquire mobile device management vendor Good Technology
BlackBerry, which has lost most of its worldwide handset marketshare, continues to shift its focus to mobile enterprise security. The company announced that it’s purchasing mobile device management vendor Good Technology for $425 million in cash. It’s easy to forget now that BlackBerry was once the undisputed leader in enterprise mobility, but when Apple and Android came along, BlackBerry quickly lost its dominant position. CEO John Chen said in a press conference that the two companies fit well together, especially given that Good’s strength is in iOS, where BlackBerry is not as strong. Chen also pointed out that the company wants to switch to a subscription business, and the vast majority of Good’s revenue comes from subscriptions, giving Blackberry an existing platform to make this transition.
2014 BlackBerry launching an encrypted version of BBM
BlackBerry is launching its instant messenger for enterprise users called BBM Protected, that enables FIPS 140-2 cryptographic messaging between users within the same enterprise, or between organizations who also use BBM Protected, for secure and confidential communications. External communications between organizations using different messaging servers could be a key feature for landing government and corporate contacts. For instance, defense agencies could communicate securely with their contractors, or big companies could encrypt their communications with their law firms.
2013 BlackBerry will (probably) sell itself and won't produce smartphones
It looks like BlackBerry will stop being the company as we know it - as the manufacturer of QUERTY-smartphones. Canadian financial group Fairfax is buying it for $4.7 billion. The preliminary deal is concluded. Why the financial company wants to buy BlackBerry? Apparently, in order to make money (BlackBerry - is not a football club, after all). And here is how they are going to earn. Unlike Nokia, which just sold phones, BlackBerry has a base of paying customers - 18,000 large companies that use the BlackBerry server and service for safe messaging and mobile device management. So, from now BlackBerry is officially becoming the enterprise mobile security provider.
And, if the old BlackBerry enterprise solution worked only with their own smartphones, the new one will support all popular mobile devices (iOS, Android, Windows Phone), which employees bring with them to office. Take a look: Blackberry Enterprise Service.
The production of own BlackBerry smartphones will be probably discontinued. It's too expensive to participate in the mobile technology race, compete with Samsung and Apple, reduce prices and to spend money on advertising ...
Besides, the new owners will be happy to sell the mobile patents of BlackBerry. They may cost up to $2 billion and Samsung and Apple may well buy them (to sue each other). Recall that two years ago Google acquired Motorola (for $12.5 billion) mainly to get its mobile technology patents.
2013 Blackberry invades iOS and Android
As you known, Blackberry - is not only smartphones, but also the Mobile Managament System - Blackberry Enterprise Server. The SaaS version of this system is now called Blackberry Enterprise Service. Previously Blackberry server allowed to work only with native smartphones, but now (in the era of BYOD) when every employee brings his favorite smartphone to office - it's not enough. The other day, Blackberry has released an app Secure Work Space for iOS and Android, which allows you connect to the Blackberry Enterprise Service and provides secure access to corporate e-mail, calendar, contacts, tasks and files. It also includes the secure browser (to access the intranet) and document editors. The app is securely separated from other stuff on your phone. It's password-protected, doesn't allow to copy anything to other apps and, of course, it's under the full control of Blackberry Enterprise Service admin.
2013 Blackberry CEO: in 5 years tablets will be obsolete
Last week Blackberry CEO Thorsten Heins hit the Internet with the statement that by 2018, tablets will be obsolete. The reaction was something like this: What? Who said that? The boos of the company that lost the mobile market? The man who tried to bring Blackberry Playbook to the market and failed? Isn't he aware of how much money Apple and Samsung are earning on tablets? Doesn't he know that the tablets are eating the laptop market? So, most bloggers considered this statement to be just a PR pitch. Like, Thorsten, with his new colleague, Alicia Keys, have nothing left to do but to draw attention to Blackberry in various freaky ways. But let's consider the new idea of Thorsten Heins ...
Don't forget that Thorsten is a manager and he is looking at the world from manager's point of view. Probably he was talking about the future of tablet as a device for manager (for business). Hardly, tablet will soon lose its popularity as a home appliance. Tablet is very convenient form factor for toilet, gamers, children and cats.But is tablet suitable for businessman or manager? Not very ... It's inconvenient to work with tablet sitting at the table. The screen is quite small, no keyboard, the stand is needed. It's not convenient to carry tablet with you. Of course, it's more convenient compared to laptop, but very inconvenient compared to a phone in your pocket.
So what Torsten offers? He says, "Your primary computer will be a smartphone. It will contain your method of authentication, your apps, and your data (or links to your data in the cloud). And around the phone you'll have screens of different sizes and you'll be able to connect to them when you need to display information."
So imagine this: In the morning you arrive at work. Your phone wirelessly connects to a monitor on your desk, and all your apps and data appear as if by magic. You work at that desk with a keyboard and mouse, occasionally touching the screen to open apps or zoom into data. When you come to a meeting to another office, you can connect your phone to any big screen and demonstrate your presentation. If you wont to work while sitting at the airport, you can take a super-light (possibly flexible) screen (tablet without brain) and work with it via your smartphone.
That's how the Blackberry CEO imagines the future. And Apple should consider his fantasies. Becuase five years ago Blackberry was the smartphone king, but technology shift has destroyed its empire. The same story can happen with Apple in the next 5 years.