Bizo alternatives

B2B marketers use the Bizo Marketing Platform to reach their target prospects online and shape purchase decisions through targeted display, social advertising, retargeting and other integrated multi-channel programs.
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2014 LinkedIn acquires B2B marketing service Bizo to power its Ads

LinkedIn will acquire Bizo, a service that helps advertisers reach businesses and professionals. Bizo offers targeting and analytics for display and direct response ads. The deal is worth around $175 million. In a blog post about the acquisition, LinkedIn’s David Thacker pointed to the growth of business-to-business advertising on LinkedIn, particularly of its Sponsored Updates ad unit. (LinkedIn reported that its Marketing Solutions division brought in $101.8 million in revenue in the first quarter of 2014 — up 36 percent year-over-year.) Bizo’s technology could help LinkedIn improve its offerings.