IFTTT raised $24M from Salesforce
Cloud integration service IFTTT raised another $24 million in funding to take its business deeper into areas like enterprise and IoT services. IFTTT today has 14 million registered consumers. Products from Google, Microsoft, Amazon, Twitter, BMW, Samsung, IBM, MyQ, and Verizon are among those touched by IFTTT scripts. Despite all the competition, IFTTT has grown as a long-tail play, by focusing on specific actions between apps and devices, some of which are created by users of its platform and some by the companies themselves, and often are not provided elsewhere either because companies have yet to integrate directly, or the action is perhaps too specific.
IFTTT alternatives are: Zapier, HootSuite