Braintree launches Stripe competitor - Extend
Braintree, the division of PayPal that provides payment services to e-commerce and other online businesses, is making its latest move to help raise its game against competitors like Stripe. It is launching a new solution called Extend, a set of tools to integrate Braintree payments more closely and easily with other services that online companies are using alongside basic transactions. Extend includes integrating loyalty and reward schemes, adding fraud prevention and ‘contextual commerce’ — or the ability for a merchant to sell an item and take payment on a platform that is not its own. Some of the services, such as the contextual commerce option, were already being offered — this is what is used to power Pinterest’s buyable pins, for example.
Braintree alternatives are: Stripe, PayPal, Payflow, Authorize.Net, Recurly, Chargify, Square, Zuora