Salesforce is buying cloud integration provider MuleSoft
Salesforce will buy MuleSoft in a deal valued at $6.5 billion. The CRM giant was interested in MuleSoft for a long time. With 1,200 customers, it gives Salesforce a mature company to add to its arsenal. It also gives them an API integration engine that should help the company access data across organizations, regardless of where it lives. This is particularly important for Salesforce, which tends to come in and work with a company across enterprise systems. As it builds out its artificial intelligence and machine learning layer, which it has branded as Einstein, it needs access to data across the company. A company like MuleSoft gives them that. But of course Salesforce gets more than tech with this purchase, which it can integrate into its growing family of products. It also gets major customers like Coca-Cola, VMware, GE, Accenture, Airbus, AT&T and Cisco.
Salesforce alternatives are: SugarCRM, Netsuite, Zoho CRM, Microsoft Dynamics 365, SalesLogix, Oracle Sales Cloud