IBM unveiled voice assistant for business and it's called ... Watson
In "The Hitchhiker's Guide to the Galaxy" people always asked super-intelligent robot Marvin to fulfill only simplest tasks, that's why he was always depressed. The same thing can happen with IBM's AI Watson. The company will make him working as a voice assistant and answer simplest questions about weather, traffic and schedule. Even worse, people won't know that they are talking to Watson, because it is white labeled service. Any company can now create own voice assistant on Watson Assistant platform and call it Ivie for example. In fact, Watson Assistant already works in a bunch of spots, including the Munich Airport and the Royal Bank of Scotland.
Watson Assistant alternatives are: Cortana, Siri, Amazon Alexa