Rapportive - GMail plug-in raises $1 million

Rapportive - is a plug-in for GMail (or more exactly - for browser) which in the GMail's right pane instead of ads shows the social profile of the person who sent you the email. The information for the profile is collected automatically (searched by email-address) from the most popular social networks and public services (Facebook, Twitter, LinkedIn, Google, etc.). Thus, you can see the latest actual information about the person - his photo, contacts, interests, recent messages, current location. You can add personal notes to the profile. It supports Firefox, Chrome and Safari. This plugin can turn GMail in something like a Social CRM - the useful tool for communications with customers. Of course, Rapportive - it's not super innovative service. We already wrote about Xobni, Gist and Outlook Social Connector, which also display social profiles in email clients. However, yesterday Rapportive raised over $1 Million from Gmail creator Paul Buchheit and some other ventures.