Google develops a new office document format?

Nothing can be hidden from inquisitive blogger eyes. In the Google Docs tutorial video, that Google employee published on YouTube, the new item in the "Create document" menu has been noticed. The new format is called Punch. One meaning of this word is a drink produced by mixing strong liquor or wine, fruit juice and spices. Thus, we can assume that the new format allows to create mixed documents which combine text, spreadsheets, forms and media content. Obviously, these documents are designed primarily for real-time collaboration, rather than for publishing or sending by email.