Wix vs WordPress

May 22, 2023 | Author: Sandeep Sharma
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Wix
Create a free website with Wix.com. Customize with Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! 100s of fully customizable HTML5 templates available in every category. We make it fun to create your own site - it’s hassle-free, and you don’t need any coding skills.
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WordPress
WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time. The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine.
Wix and WordPress are both popular website building platforms, but they differ in terms of their features, ease of use, and customization options.

Wix is known for its user-friendly drag-and-drop interface that allows users to easily create websites without any coding knowledge. It offers a wide range of pre-designed templates and customizable elements, making it a suitable choice for beginners or those who want to quickly build a visually appealing website. Wix also provides a variety of integrated features like e-commerce functionality, blog management, and SEO tools.

WordPress, on the other hand, is a highly flexible and powerful content management system (CMS) that offers extensive customization options and scalability. It provides a vast library of themes and plugins, allowing users to create unique and highly functional websites tailored to their specific needs. WordPress is more suitable for users with some technical knowledge or those who require advanced customization options, complex functionality, and the ability to scale their websites as their needs grow.

See also: Top 10 Website building platforms
Wix vs WordPress in our news:

2023. Wix’s new tool can create entire websites from prompts



Website builder Wix has introduced a new tool called the AI Site Generator. With this tool, Wix users can simply describe their intentions, and the AI will automatically generate a complete website for them. This includes a homepage, inner pages, as well as text and images. Additionally, the AI Site Generator incorporates business-specific sections, such as events and bookings, aiming to provide customers with tangible value as they build and expand their businesses. Wix has been actively exploring the possibilities of AI, and the AI Site Generator is a significant step forward in their AI experiments. Prior to this, they introduced the text creator powered by ChatGPT, enabling users to generate personalized content for specific sections of their websites. Moreover, the AI template text creator generates all the text required for a given site. Alongside these tools, Wix also offers an AI domain generator to help users brainstorm and find suitable web domain names. These AI-driven capabilities complement Wix's suite of AI image editing, fine-tuning, and creation tools.


2023. Automattic launches an AI writing assistant for WordPress



Automattic has introduced an AI assistant for the widely used content management system Wordpress.com. Now, when composing a post or page, users have the option to incorporate an "AI Assistant" block into their content. By inputting prompts in natural language, users can avail themselves of the AI assistant's text generation capabilities. Beyond providing content suggestions, the AI assistant can facilitate the creation of organized lists and tables within blog posts. Additionally, it has the ability to adjust the tone of a post, adding elements of informality, skepticism, humor, confidence, or empathy. The assistant can also generate post summaries and propose suitable titles. Initially, the Jetpack AI Assistant block offers a complimentary trial allowing users to submit 20 requests. Subsequently, a subscription fee of $10 per month is required to access this feature.


2021. Wix launches a no-code app builder for $200 per month



Wix has introduced a new offering called Branded App by Wix, specifically designed for business owners who want to create native apps effortlessly, without the need for coding skills. While Wix is renowned for its drag-and-drop website builder, it now expands its user-friendly platform by enabling anyone to build their own app. The introduction of Branded App by Wix allows users to manage their online presence comprehensively, providing tools to develop and customize apps. Although it comes with a significant investment of $200 per month, users should also consider additional costs such as a yearly $99 fee for the App Store and a one-time $25 fee for Google Play. According to Wix, leveraging native mobile apps can significantly boost sales for businesses in the long run.


2021. Automattic acquires analytics company Parse.ly



Automattic, the profit-making company associated with the open-source web publishing platform WordPress, has recently completed the acquisition of the analytics provider Parse.ly. Parse.ly equips creators, marketers, and developers with tools to gain insights into content performance, demonstrate its value, and deliver personalized content experiences that yield meaningful outcomes. While WordPress and Parse.ly already exhibit compatibility, the objective is to enable Parse.ly customers to access WPVIP features (enterprise hosting and support for publishers) and enhance the availability of Parse.ly data to WPVIP publishers. Additionally, there exists potential to incorporate more commerce-related data into Parse.ly, considering Automattic's ownership of WooCommerce.


2020. Wix launches a new company, Wix Answers, to unify customer support



Website-building platform Wix has introduced a new venture called Wix Answers, designed to offer high-level customer support and compete with companies such as Zendesk and Salesforce. Wix Answers was initially developed to fulfill the company's internal requirements and later transformed into a separate entity (still under Wix's ownership). This system grants users a comprehensive overview of their interactions with customer service, encompassing conversations across various channels like phone calls, chat, website tickets, and emails. Powered by AI, the platform assists support agents in responding promptly and provides recommendations to enhance team efficiency, including improved accessibility of customer support articles.


2018. Wix launched new suite of products for support, sales and marketing



Wix has introduced a comprehensive suite of management and marketing tools known as Ascend. With Ascend, you can effortlessly handle all your customer interactions in one centralized location. It empowers you to efficiently capture leads, nurture relationships, process payments, and more. Wix is also in the process of developing a workflow editor that will enable automatic responses across your website and other channels based on customer behavior. Ascend by Wix is available as a separate subscription, with pricing options ranging from $9 to $45 per month. While other website builders like Squarespace and Weebly (now owned by Square) have also incorporated marketing tools, Ascend sets itself apart with its ambitious expansion, offering a comprehensive range of 20 products covering chat, memberships, email marketing, and search engine optimization. Some of these products may already exist within Wix but are now consolidated under the Ascend umbrella.


2018. Wix integrates with Instagram



The website building service Wix has introduced a new feature that enables users to seamlessly share their Instagram photos and videos on their websites. With the Instagram Feed App, you now have the ability to incorporate links to individual Instagram posts, allowing visitors to navigate directly to your site. You can select from a range of layouts to display your Instagram content, customize colors and fonts, and effortlessly include links to any photo or video within your feed. This feature provides an excellent opportunity to attract new followers and promote products from your Wix Stores collection, among other possibilities.


2017. Wix unveiled advanced code editor


Wix has expanded its capabilities beyond simple website creation with the introduction of the innovative Wix Code platform. This new platform empowers creators, developers, and designers to effortlessly build sophisticated web applications that are perfectly tailored to their business requirements. With Wix Code, coding becomes hassle-free and serverless, providing a seamless experience. You can effortlessly set up database collections, design content-rich websites, incorporate custom forms, utilize APIs to modify site behavior, and much more. All of these functionalities are integrated with the user-friendly Wix Editor, ensuring ease of use and offering stunning visual components. Additionally, any application or website you create using Wix Code is SEO compatible, ensuring maximum visibility and reach.


2017. Wix updates Blog app



Wix has introduced a new feature that enables you to effortlessly create a visually stunning blog for your website and engage with your online community. With a wide range of beautiful and modern layouts, your blog posts will be easily discoverable, encouraging visitors to read and share them with just a single click. Your readers can actively participate in your blog by joining as members, creating their own profiles, following posts, and even adding comments with images and videos. Managing multiple writers is made simple, allowing you to collaborate seamlessly. The Wix blog also ensures a seamless mobile experience, ensuring that your blog looks amazing on any device. With the ability to customize your blog feed and showcase posts from any category, you have full control over the content you want to highlight. Additionally, advanced settings are available for each blog post, allowing you to customize details such as post dates and optimize SEO elements like titles, descriptions, and links. With Wix, you can now create a captivating blog that reflects your passion and easily connects with your audience.


2017. Wix now allows to add a chat to your site



The latest addition to Wix is the Wix Chat feature, allowing you to engage in real-time conversations with your website visitors and provide immediate assistance. Whether you're on the go with your mobile device using the Wix Mobile app or at your computer utilizing Wix Inbox, you can conveniently initiate and respond to chats. With Wix Chat, anyone exploring your site can easily send you a message and commence a chat session. Furthermore, you have the capability to proactively start conversations with visitors currently browsing your website. Wix Chat serves as an excellent tool for fostering relationships with your visitors, enabling you to offer prompt customer support, boost sales, and more.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com