Sprout Social vs Sysomos

August 20, 2023 | Author: Sandeep Sharma
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Sprout Social
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Create an exceptional brand experience across networks. Sprout's collaborative environment ensures smarter, faster and more efficient social communications.
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Sysomos
Sysomos offers innovative social media monitoring tools that deliver actionable data. Sysomos MAP and Heartbeat enable new levels of social intelligence. Sysomos helps you monitor, analyze, gather insights and ultimately, make the decisions that allow you to create better products and services for your customers.
Sprout Social and Sysomos are both powerful social media management and analytics tools, but they offer different strengths and capabilities. Sprout Social is a comprehensive social media management platform that enables businesses to schedule and publish posts, engage with their audience, and analyze performance across multiple social media channels. It provides robust features like social media listening, customer engagement, and team collaboration, making it an excellent choice for businesses looking to manage and optimize their social media presence. On the other hand, Sysomos specializes in social media analytics and insights. It offers advanced analytics, sentiment analysis, competitive intelligence, and real-time monitoring, empowering businesses to gain deep insights into social media conversations, track brand mentions, and measure campaign performance.

See also: Top 10 Social Media Management tools
Sprout Social vs Sysomos in our news:

2015. Sysomos acquired social marketing service Expion



Sysomos, the social analytics company, has successfully acquired Expion, an enterprise social marketing platform with prominent clients like Coca-Cola, Heineken, Volvo, and other renowned brands. The objective is to integrate Expion's services into the comprehensive Sysomos platform. Presently, many brands rely on multiple services to gain insights about their customers and engage with them on social media. By incorporating Expion into its portfolio, Sysomos intends to provide its users with an all-in-one solution that not only generates actionable analytics but also enables users to take direct action within its platform. Expion's platform shares similarities with services like Hootsuite and platforms like Percolate. Sysomos believes that by combining these capabilities with its own data analytics product, it can create a more appealing and comprehensive platform for brands.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com