Socialcast vs Yammer

Socialcast creates a flexible, simple, data-rich collaborative space where employees can find information from applications, systems, and people across the enterprise.
Yammer is revolutionizing internal corporate communications by bringing together all of a company’s employees inside a private and secure enterprise social network. Although Yammer is as easy to use as alternative consumer products like Facebook or Twitter, it is enterprise-class software built from the ground up to drive business objectives.

Latest news about Socialcast and Yammer:

05.01.17. Microsoft retired Yammer as stand-alone service. Microsoft is replacing the stand-alone enterprise social network Yammer in favor of deeper levels of integration with Office 365 services. Last year Microsoft turned on Yammer by default for all eligible Office 365 customers. Since then, the vast majority of Yammer customers use it as part of an Office 365 subscription. The new customers that want to use Yammer will have to sign up for an eligible Office 365 plan. In a notice about Yammer, Microsoft explained it was "strengthening Yammer integration" with various Office 365 collaboration tools including SharePoint, OneNote and Planner.

28.04.16. Yammer now allows to create External groups. Microsoft announced the new external groups feature in Yammer, enabling you to include people outside your company in a Yammer group—making it easier for extended teams to work together. External groups allow team members with appropriate permissions from outside your organization to fully participate in projects and initiatives by providing access to all the conversations and content in the group. The external groups capability builds on the existing ways to work with people outside your company, such as external networks and external messaging, which enables you to add people outside your organization directly to a thread in your organization’s Yammer network.

04.06.14. Yammer adds conversations to OneDrive and SharePoint Online files. Microsoft has unveiled today the new social feature for Office 365 - document conversations – which embeds the social collaboration capabilities of Yammer into the Office apps. Here’s how document conversations work. When you open a file in your browser from your cloud store, you see the file on the left with a contextual Yammer conversation in a pane on the right. You can collapse and expand the Yammer pane as needed. You can do more than join in a conversation from the Yammer pane. You can also post a message, @mention your coworkers, and publish to a Yammer group—either public or private. Because it’s Yammer you can also view and participate in conversations outside your document, on your mobile device, in Microsoft Dynamics CRM or any app where a Yammer feed is embedded. Document conversations are progressively being rolled out to our customers during the course of this summer where it will then be available across all sites within a tenant.

2013. Microsoft's social networks: Yammer vs SharePoint Newsfeed. Last year, when Microsoft acquired Yammer (the service for building enterprise social networks), it already had own the own social network based on SharePoint (now it's called SharePoint Newsfeed). And that's OK, because Microsoft bought Yammer not for the engine, but for the customer base and the image of  social vendor. But now, it seems, Microsoft doesn't know what to do with two almost identical solutions. In June, Office 365 users got the opportunity to replace SharePoint Newsfeed to Yammer, and Microsoft continues to insist that Yammer - is its future and that soon Yammer will become the platform for all its business apps. But on the other hand SharePoint Newsfeed also continues to evolve. For example, today SharePoint Newsfeed app for Windows 8 has been launched. And it's very similar to Yammer app for Windows (guess where is what on the screenshots).

2013. Microsoft Dynamics CRM Online adds iPad, Yammer support. Recently Terrasoft released mobile (iOS and Android) apps for its BPMonline CRM, and may be it remembered to Microsoft that the users of its CRM system also want to have a normal mobile access to customer data. Microsoft promised to release the mobile client for Microsoft Dynamics CRM back in May 2012, then at the end of the last year, then by February 2013. It's now March and Microsoft has really launched something. But it's not a full-fledged mobile app, but just a web interface for the iPad browser, which of course, can't work offline and has many limitations. When the normal mobile CRM app will appear? Microsoft promises "in the first half of this year."

2012. SharePoint 2013 will integrate Yammer, provide platform around the online version. At the  SharePoint Conference 2012 Microsoft revealed some new facts about the upcoming SharePoint 2013. But nothing specific has been announced - just few promises. The exact release date is also still unknown. Microsoft's corporate vice president of the Office Division Kris Koenigsbauer promises a launch during the first fiscal quarter of 2013, which falls between October 1, 2012 and December 31, 2012. Now about the Yammer. As expected, Microsoft will integrate this social intranet service (acquired in June) into SharePoint. The integration will be done via Yammer Web Parts and Yammer Open Graph. Got it? And soon (Microsoft says) SharePoint will become a system "powered by Yammer". Ok, let's look what is the real sense of integration between SharePoint and Yammer.

2012. Microsoft buys Yammer to protect SharePoint. Of course, it wasn't a secret that Yammer (the service that invented social intranet) - is a successful startup. But no one could imagine how successful it is. Microsoft is buying Yammer for as much as $1.2 billion. Most likely, it's too big price, but Microsoft has to overpay in order to protect its flagship product - SharePoint. We have already noted that after the rapid start, SharePoint has stopped in development. And lately two threats for SharePoint have appeared. The first threat is called "DropBox for business" - the new class of tools that sync files between computers and mobile devices. And the second threat - are these solutions for building enterprise social networks (Chatter, Yammer, Socialcast, Jive, etc.). For the first threat Microsoft has an answer - SkyDrive, but the social component in SharePoint it very weak.

2012. Socialcast and Wrike go freemium. Freemium scheme is becoming more and more popular in the Enterprise 2.0 space. Two more popular SaaS services Socialcast and Wrike - have released the free versions with wide feature set. Socialcast - is the service for building corporate social networks, which is owned by VMWare. Unlike its main competitors (Chatter and Yammer), which offer free versions for unlimited number of users, but with limited functionality, Socialcast is offering free subscription for up to 50 users, but without any functional limitations. The main advantage of this offering is the high level of security and administrative tools.

2012. Thanks to Socialcast!. Sometimes the simplest tools can significantly increase business efficiency. One of them was invented by Socialcast. Recall, Socialcast - is an enterprise social network, owned by VMWare. So, there is nothing that affects business efficiency more than employees' motivation. And how IT systems help to improve their motivation? In no way. When employee looks at the IT system interface, he sees information, information, tasks, tasks, tasks. He completes these tasks, changes their status to "Completed" and .... gets the new tasks. And how nice would it be to get a "thank you" for the work done. This is the very simple feature that was recently added to Socialcast. Now, manager (or any user) can send to stream not only messages, files and links but also "Thanks". To Thanks-post you can attach standard or custom badges. And all co-workers will see this Thanks, and will be able to like it or add their kind words in the comments.

Yammer My feed
2011. Hot trends by Yammer, Jive, NewsGator - video, social analytics, gamification. Leading social software vendors Yammer, Jive, NewsGator updated their products and showed us the latest trends, transforming the corporate social networks. Yammer has released the desktop AIR-client (Win and Mac), added the ability to post videos in microblog posts, reward colleagues with badges for completed tasks (we have already seen such gamification in Rypple and Producteev), and realized the integration with NetSuite, reminding the bunch Salesforce + Chatter. NewsGator in its new version of NewsGator Social Sites 2 focused on improving the Sharepoint video capabilities (recall, Newsgator Social Sites works on top of the Sharepoint). Like in Yammer, videos can now be easily inserted into microblog messages and besides they are added to the video gallery (something like YouTube for the Enterprise) where all the social capabilities can also be utilized - comments, rating, likes:

VMWare SocialCast
2011. VMWare to buy enterprise microblogging service SocialCast. VMWare quickly fills its stack with Enterprise 2.0 applications. Previously, the company acquired the online file storage tool Mozy, then the Email/collaboration server Zimbra, then the online presentation service SlideRocket, and today the company has announced the acquisition of the enterprise social networking service SocialCast. SocialCast - was a pioneer in the Enterprise 2.0 industry. It's the company that (together with Yammer) invented enterprise microblogging back in 2008. And during these 3 years, this startup not only survived but also attracted an impressive customer base, including General Motors, NASA, and Nokia. In addition, SocialCast always excited us with their social innovations such as Facebook-like plug-ins. As for VMWare, it seems that to own a complete office suite, it lacks only the web-based text processor and spreadsheets. Most likely, soon the company will buy such solutions.

2011. Socialcast: How to engage CEO into the Enterprise social network?. The tough competition that is now emerging between Facebooks for Enterprise, is forcing vendors to quickly invent new value-adding features. For example, Socialcast is trying to solve the problem of engaging executives into internal social network. According to Socialcast, most CEOs don't personally use intranet social solutions, because they don't want to be "equal" with all other employees. Of course, not any manager would be excited if his employees could follow all his actions. That's why Socialcast has invented Town Hall - the new feature, that allows you to organize online conferences between executive and the staff: CEO can schedule the date and time of the online meeting, invite employees to submit their questions, and when the time comes he logs in and answers the most popular questions. Then these questions and answers can be read by any interested employee.

2011. Yammer reminded Benioff, where the Chatter came from. In the past few days, the hype around Salesforce Chatter overshadows all other Enterprise 2.0 news. And of course, the developers of Chatter's main rival - Yammer have taken the chance to get a share of public attention and reminded Salesforce boss about how all this stuff was started. It started 3 years ago, when at the startup contest Techcrunch50 Yammer team introduced the world's first enterprise microblogging tool. Marc Benioff was the judge there and he expressed his excitement about the new service. And now, 3 years later Salesforce has introduced the Yammer's twin - However, Yammer developers say that during those 3 years they where busy adding new features and have built much more advanced functionality and market progress. Yammer's progress is really amazing, but now it will be hard for them to compete with FREE Chatter.

2010. Socialcast invented Facebook-like social plug-ins for the Enterprise. As you know, the main elements in Facebook plan of becoming "an alternative to the Web" - are the social plug-ins. These are Like, Share buttons, comments and fan-boxes that site owners embed in their sites integrating them into one global semantic network with the center in Facebook. Socialcast, the pioneer in enterprise microblogging, invented something similar for business sphere. Socialcast Reach is a set of plug-ins that can be inserted into any business application with web interface. Like with Facebook, you just need to insert small Javascript-code to the app page. For now there are 3 types of these plug-ins:

2010. Yammer invented b2b microblogging. One of the innovative Enterprise 2.0 trends is applications for business networks. These applications integrate groupware in partner companies and enable collaboration between them. Remember Salesforce to Salesforce or Freshbooks Software as a Network. The pioneer in enterprise microblogging Yammer also decided to join this trend and added the ability to create private b2b communities or workspaces. In single online space the representatives of various companies - customers, vendors, freelancers, partners can collaborate. Each of them has own profile, so that participants can learn more about each other. Every users can view the list of his networks and the number of new messages in each of them.

2009. Yammer to get cool new features. Yammer, the Twitter for businesses, is adding some impressive features: Revamped iPhone App with Push notifications, Likes - message sharing tool, Threads -  threaded message view and Improved Search. Other improvements include more security options (you can make passwords automatically expire after a certain time period), a ‘broadcast’ mode for network admins that lets them send a message throughout an entire network, and an improved interface. All in all this is a great update for Yammer, which continues to improve on an already-solid product.

2009. Yammer Desktop Client is redesigned. Yammer is releasing a new desktop client that offers a slew of much-needed improvements, and looks much nicer to boot. The old client was a fairly basic AIR app that lacks some of Yammer’s core functionality, like search and filtering through replies, and also looked a little clunky. The new client retain’s Yammer’s key features, updating with new posts from your colleagues as they come in. But it’s much sleeker, sporting an interface. The app now features integrated search, the ability to jump between Yammer accounts on the fly, improved notifications, spell-check, and support for viewing different threads in multiple windows. In short, if you use Yammer, you’re going to want to grab this ASAP.

2009. Yammer released in-house version. Yammer announced a new, hosted version of its micro-messaging software that will enable companies to install it inside their corporate firewall. This is an important move to expand Yammer reach to larger companies who have security policies in place that would prevent users from communicating via the internet. Customers will be able to switch back and forth from the SaaS version to the hosted one, since Yammer promises to transfer network information between both versions upon request.

2008. Yammer To Add Groups, Tags and Threaded Comments. When Yammer, a micro-messaging service for the enterprise, launched at TechCrunch50, the biggest complaint was that the service was one big inbox, with no way to create groups or tag messages.