Skype vs Vonage

Skype is a software application that allows users to make voice and video calls and chats over the Internet. Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phones can be made for a fee using a debit-based user account system. Skype has also become popular for its additional features which include instant messaging, file transfer, and videoconferencing. Skype alternative for enterprise is called Skype for Business. Secure Skype alternatives are Signal and Telegram.
Vonage is a commercial voice over IP (VoIP) network and SIP company that provides telephone service via a broadband connection. If you’re looking for an ultra-basic phone system with standard VoIP features, you’ll be happy to know that each of Vonage Business Solutions small business phone solutions come loaded with dozens of standard and alternative features. We also offer plenty of other advanced features at no extra charge, but if you’re just looking for a phone solution with a reliable dial tone and some business-class applications, we’ve got you covered.
Comparing Skype vs Vonage is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Let's start with videos. We think that Skype has better video than Vonage

Ok, now let's compare the UI. Looks like Vonage has more user-friendly interface than Skype because it's bigger. At least on our screenshots

To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Skype is more popular than Vonage

Now let's look at the recent activities of our competitors:

- Skype introduced Professional accounts (in 2017)
- Skype radically redesigned mobile and desktop apps (in 2017)
- Skype adds real-time translation to all VoIP calls (in 2016)
- Skype now allows to make calls without registration (in 2016)
- Skype gets Bots (in 2016)
- Microsoft launched free Skype Meetings for small business (in 2016)
- Skype voice and video calls now work plugin-free in Microsoft Edge (in 2016)
- Skype for Web now supports calling to mobile phones, landlines (in 2016)
- Skype discontinues its video messaging app Qik (in 2016)
- Skype integrated with Slack (in 2016)

Looks like Skype was recently more active than Vonage (at least in our news). We also found some news, in which Skype and Vonage meet head to head:

2011 - Skype starts showing ads to take on Vonage

Skype Ads
Ok, now it becomes clear why the Skype's latest version got the home page - it will be used to run banner ads. It's pretty fair advertising scheme, especially taking into account that earlier Skype executives intended to display banners right in the video call window (during the free calls). Meanwhile the ads will be showing only in the US, UK and Germany. Of course, it will be interesting to see how Skype will solve the targeting problem. Because the effectiveness of online advertising is achieved by matching ads to user interests. At the moment, Skype actually knows about users only their location, gender and age. At this point the recent partnership of Skype with Facebook could be very useful as this social network has a lot of user information. Perhaps these giants will integrate their ad networks.