Salesforce vs Zoho CRM

Most-popular CRM. Easy collaboration. Proven cloud platform. offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
Zoho CRM
Zoho CRM empowers organizations with a complete customer relationship lifecycle management software for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management in a single business system.

Latest news about Salesforce and Zoho CRM:

01.03.17. Zoho CRM gets AI assistant. Zoho has introduced Zia - the Artificial Intelligence-powered Sales Assistant for Zoho CRM. Zia lets you know when something is going extraordinarily well –or wrong- in your sales operation, knows what you want to do – and helps you do it faster and bring the end of voicemails and unread emails. Zia is capable of learning, over time, the most frequent actions a particular user takes on Zoho CRM. Besides, Zoho introduced Blueprint, a sales process automation platform and upgraded two features to platforms: Zoho PhoneBridge, which connects a customer's PBX system to the Zoho CRM system, and SalesSignals, which provides real-time information about the activities of customers and prospects.

28.07.16. Zoho CRM 2016 is now available. Zoho unveiled the new version of its Zoho CRM. The biggest release ever brings multichannel sales, a brand-new email client for salespeople, a marketplace where developers can connect with end users, and other features. Multichannel support for phone, email, live chat, social media, and in-person meetings will let your team make the most of every interaction at a moment’s notice. The new gamification layer Gamescope allows to set up peer-to-peer contests for your teams and make selling fun. You can use badges and trophies to reward best practices and keep your team motivated and see who your top performers are and who could use some more coaching with insights from Advanced CRM Analytics. Zoho Marketplace offers extensions from major SaaS vendors, including MailChimp, SurveyMonkey, Zendesk, Eventbrite, Box, DocuSign, SignEasy, Webmerge and SMS-Magic.

14.03.16. SalesforceIQ integrates with Outlook. Salesforce integrated its SalesforceIQ intelligence product with Microsoft Outlook. The extension is called SalesforceIQ Inbox for Outlook.  SalesforceIQ provides a link between CRM, email and the customer’s social data, pulling all of this information together inside the inbox where reps tend to be working anyway. What’s more, it doesn’t force them to switch between programs and manually compile the data or make connections themselves. The SalesforceIQ Inbox for Outlook product is available today for users for $25 per user per month. Outlook desktop integration is coming later this year.

08.02.16. Salesforce released new Lightning CRM with SteelBrick integration. Salesforce announced a new version of the Lightning CRM platform that includes built-in Wave analytics, intelligent email from its RelateIQ purchase and configure-price-quote features from its SteelBrick acquisition at the end of last year. In addition, the company announced a new built-in phone tool which allows sales people to make a call directly from Salesforce. It may not give it the power of Skype for Business just yet, but it’s a sign that they could be going after that market too at some point. This functionality is built into the application using Twilio’s Voice API. With all of this new functionality, Salesforce is trying keep customers inside of Salesforce. They can manage the customer relationship. They can provide intelligent integration with email that can drive actions automatically. They can create a quote, send out a contract for signature and even make phone calls without leaving the application.

27.01.15. Zoho CRM is now free for 10 users. In order to celebrate 10 years from the launch of Zoho CRM and double-down its commitment to small businesses, Zoho announced free Zoho CRM for up to 10 users. Of course they continue offering other editions, including Zoho CRMPlus, for those whose business needs have evolved. The Free10 plan includes leads, accounts, contacts, sales opportunities, web forms; workflow rule to automate sales follow-ups; documents module to share sales collateral with team; user permissions through roles and profiles. You can seamlessly integrate Zoho CRM with other Zoho business apps, like Campaigns, Support, SalesIQ, Survey, Projects, Reports, Google Apps and other third-party services.

18.12.14. Salesforce connects to file-storage services. SharePoint Online is the first. Salesforce announced the release of Salesforce Files Connect - the  new centralized, universal file-sharing solution, that now offers access to SharePoint Online and SharePoint 2010 and 2013. It will also add access to OneDrive for Business. For now Salesforce doesn't say when it will connect with other file storage tools like Dropbox and Box, but it seems likely that we could see something of this sort in 2015. Google Drive has already been confirmed for the coming months. For the moment, the file share service for SharePoint Online and OneDrive for Business is included free of charge with Salesforce Enterprise, Unlimited and Performance editions. The same service with the SharePoint on-premises editions will cost $7 per user per month.

13.12.14. Salesforce enables enterprises to create their own App Stores. As companies develop more mobile apps, they need an organized way to distribute them and track usage. Salesforce announced a product today called AppExchange Store Builder that gives companies what they need: their very own AppExchange. Salesforce has packaged up the software they used to create AppExchange, the place where Salesforce customers and partners can distribute their apps. The idea behind this tool is to give customers a way to launch their own corporate app stores. They can also stock the store with customized apps they build themselves or they can include commercial apps such as Evernote or The customized AppExchange operates in exactly the same way as the one on the website.

15.10.14. Salesforce unveiled Analytics Cloud. unveiled its fifth cloud - Analytics Cloud, that is filling the business intelligence gap in Salesforce suite. It provides a graphical tool for viewing business analytics in an attractive and visual way on mobile devices and larger PC screens. You can slice and dice the data to create different views as you would expect and create a variety of connections between data, but it still uses standard database language like “join” and has database-style labels, and you still needed to build the connections to view the data. In other words, users would still need some training or knowledge to use it effectively. Analytics Cloud costs $125 /user/month.

11.10.14. Zoho CRM adds Google AdWords integration, website and social media analytics. Zoho announced the biggest CRM update ever - Zoho CRM Plus. It allows to connect your Google AdWords account to Zoho CRM account so all your data-driven insights are in one place. Thus you’ll be able to close the loop between your online spending and your offline conversions. Another new feature - Zoho SalesIQ provides real-time website visitor intelligence for sales and marketing teams, enabling them to engage visitors, qualify and get them into the sales funnel. Unlike traditional website analytics that focus on aggregate visitor data, Zoho SalesIQ provides intelligence at the individual visitor level. And the third new feature - Zoho Social - provides actionable insights for marketers and companies who want to increase their social media engagement with better content, real-time monitoring and advanced analytics. Zoho CRM Plus is available for $50 per user per month.

08.10.14. Salesforce to add video support and new interface. A week before Dreamforce, Salesforce announced some important updates. The first new feature will allow companies to provide one-way video support to their customers. The customer service person won't see customers, but will be able to interact with his screen. Salesforce is also updating the CRM tool and giving it a more modern interface with new tools including tools not just for monitoring the sale, but for administration, and for those who require it, stepping them through the sales process. New tools include Today - a Google Now-like program that shows you all the appointments, tasks, the latest news related to your appointments that could be relevant, weather and so forth. There is also a notes tool, which lets you create a checklist with the swish of your finger.

18.09.14. Zoho CRM and Zoho Creator mobile apps become free for all customers. Zoho developers say that they have reached 1,000,000 downloads for mobile Zoho apps (iOS and Android) and this number is rapidly increasing. So they decided to make the Zoho CRM and Zoho Creator mobile apps free for all customers, on any edition. Which means, you now have complete functionality (read and write access) to the mobile apps, irrespective of the edition. Zoho's online CRM is free for 3 users and allows to manage your sales, marketing, customer support, and inventory in a single system. Zoho Creator is an online visual database app builder that makes it extremely easy for business users to build their own custom apps. Other Zoho's apps like Zoho Vault, Zoho Mail and Zoho Campaigns have their mobile apps free as well.

19.06.14. Salesforce integrates with wearables. Salesforce believes that in the near future in the near future  wearables (smart glasses, bracelets, watches and other things) will reshape business functioning - from office work to manufacturing. Therefore, they unveiled Salesforce Wear - the set of tools for developers, which allow to quickly integrate wearable apps with business applications on the Salesforce platform. For example, they suggest to create warehouse management apps for Google Class,  access control and time-tracking apps for Android Wear, notification apps for Samsung Gear, etc. In addition, much attention is given to fitness bracelets (Fitbit, Myo, etc.). They say that permanent sitting in office - is the new smoking. Therefore, companies that care about their employees should at the corporate level manage physical activity of office workers using fitness bracelets.

30.05.14. New friends: Satya Nadella and Marc Benioff. Until now, it was hard to call Microsoft and Salesforce friends or even partners. Companies competed on the CRM market and didn't miss any opportunity to harm each other. Remember, Microsoft wanted to kill Salesforce with patent suites. And then the companies trolled each other with marketing tricks. But with coming of the new boss Satya Nadella everything has changed. Probably he decided that platform and office business is more important for Microsoft than CRM, and making friends with Salesforce is more profitable than competing with it. Yesterday the companies announced about the strategic partnership, which will result in integration of Office 365 and Salesforce CRM, porting Salesforce to mobile platform Windows Phone and Windows 8, as well as integration of cloud platforms and Microsoft Azure.

2013. How Zoho was "helping" Salesforce users. Last week the biggest IT conference Dreamforce took place and as usual for these big vendor events, it didn't escape some funny marketing tricks. Competitors are always trying to drive customers from a company that owns a conference (in this case, Salesforce) and invent original ideas. For example, that's how Microsoft tried to spoil Salesforce conference and Salesforce picketed Oracle conference. At this time, was Zoho's turn. Though Zoho's CEO, Sridhar Vhembe, has the personal offense with Marc Benioff, he didn't try to troll Salesforce at its event. Instead, he ordered to help Salesforce users. After all, they have to pay big money monthly for CRM-system and even a ticket to the conference costs $1,000 . So Zoho gave Salesforce customers free pedicab rides to whatever their destination was – their next session, party or their hotel. It was something like free Zoho CRM test drive.

2013. Salesforce 1 - really cool thing for your business. In former times Salesforce was the CRM company. It was developing and selling the CRM system. Then this business become boring for Salesforce boss Marc Benioff and he engaged into platform games with And now it looks like Mark decided just to do show business. Look, yesterday the Dreamforce conference which is recognized as the coolest IT event of the year, started. A ticket to this show costs $1200 and it will be attended by 70 thousand people. Good business. But how to entertain Dreamforce visitors (and all those customers, paying for Salesforce CRM and platform)? They need something really cool. At this time - it's Salesforce 1. It's not clear what it is exactly, but looks very impressive. Judging by the pictures and video, Salesforce 1 - it is a platform, network (or Matrix, if you like), which connects everything:

2013. Salesforce launches Private AppExchange - the own App Store for your company. Usually Salesforce unveils a bunch of new products and news at the November Dreamforce event, but this year they decided to start beforehand. Over the last couple of weeks, they have already launched the single sign-on service Salesforce Identity, announced the death of and few days ago - released Private AppExchange - the private app store that any company can create for its employees. And, in this store company can "sell" employees not just mobile apps, but also web-based services and desktop apps. It can contain both privately-built applications and third-party products, taken from the public AppExchange. At first glance, it look like a useful thing only for IT administrator who can create a list of allowed applications, provide app access to certain employees, monitor their usage and pay for all licenses from single place. But it's also suitable for employees. For example, they can write app reviews, discuss app performance with their colleagues and troll the administrator if app doesn't work as it should.

2013. Zoho launched contact manager with Pay-What-You-Want pricing. Of course, (the champion-developer of SaaS services) Zoho already provided CRM system - Zoho CRM. But you know Zoho, they packed the CRM with all functions that can be built into CRM. In result the app has become too cumbersome and expensive (from $12/month/user) for small businesses, which need only a simple customer database. That's why Zoho decided to create a simple contact manager and called it ... Zoho ContactManager. It features customer base, notes, tasks and deals. If you use Zoho Mail or Google Apps Mail you can view the history of email-correspondence by each customer. And it has a mini-social network to communicate within your company. All this is available not only in browser, but also on the iPhone / Android. Besides, Zoho has invented a new pricing scheme - Pay What You Want. You are free to enter any price you'll pay for each user per month. However, this price should be higher than $1.

2013. Zoho Survey - app for creating customet surveys. Driven by the hot marketing app market Zoho has released one more tool for marketers - Zoho Survey. It's a service that will help you easily create professional surveys, distribute them to your customers wherever they are and analyze their responses. You can use one of the templates, insert your logo, add variety of field types (text, checkboxes, radiobuttons, comboboxes), and even automation scripts (for example, the next field appears depending on the previous choice). Forms created in Zoho Survey work well in mobile browsers. They can also be published on Facebook page and inserted in emails in MailChimp and Zoho Campaigns. The survey results are represented in beautiful reports or in Zoho Sheet tables. The free version allows to create unlimited number of surveys, but with limitation in the number of questions (up to 15) and number of responces (up to 150 per survey).

2013. Zoho CEO: Salesforce acquires, acquires, acquires, while we build, build, build. Yesterday, Salesforce agreed to pay $2.5 billion for ExactTarget, and of course, Zoho chief, Sridhar Vembu, could not silently pass this event. Five years ago Salesforce CEO Marc Benioff tried to buy Zoho, and being refused, banned them on platform. So Sridhar loves to troll Mark, and yesterday he was on a roll. Here are the most interesting quotes from his speech:

2013. Salesforce buys marketing automation system ExactTarget for $2.5B. Everybody knows that CRM - is a hot market. Only lazy vendor doesn't develop CRM system. But the point is that if you compare the total global spendings for sales organization (the main function of CRM) and marketing spendings, the latter will be much higher. And IT-vendors always go where money flows. Therefore, the market of specialized marketing automation systems has emerged. How big is it? Judge for yourself: Salesforce paid $2.5 billion for one of the market leaders - ExactTarget. Moreover, it's not an attempt to kill the game, it's just an attempt to catch up with Oracle and Adobe, that already own more advanced marketing systems. The main functions of ExactTarget are: email-marketing, sms-marketing, landing-page development, organizing offline events and webinars. This is a great complement to Salesforce Marketing Cloud, which fully covers social media marketing.