Salesforce vs Slack

June 08, 2023 | Author: Adam Levine
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Salesforce
Most-popular CRM. Easy collaboration. Proven cloud platform. Salesforce.com offers everything you need to transform your business into a Social Enterprise, so you can connect to customers and employees like never before. With no software or hardware to install, you're up and running—and seeing a positive impact on your business—quickly.
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Slack
Slack brings all your communication together in one place. It's real-time messaging, archiving and search for modern teams. Create open channels for the projects, groups and topics that the whole team shares. Slack searches whole conversations, not just individual messages, so you can find what you’re looking for no matter who said what or when they said it.
Salesforce and Slack are both popular cloud-based platforms, but they serve different purposes within an organization. Salesforce is primarily a customer relationship management (CRM) platform that helps businesses manage their sales, marketing, and customer service processes. It offers features such as lead management, opportunity tracking, contact management, and analytics. Salesforce enables organizations to streamline their sales operations, improve customer interactions, and gain valuable insights into their business performance. On the other hand, Slack is a team collaboration tool that focuses on real-time messaging, file sharing, and app integrations. It provides a centralized hub for teams to communicate, collaborate, and manage projects efficiently. Slack enhances team productivity, facilitates instant communication, and supports integration with various tools and services. While Salesforce focuses on customer-centric processes, Slack emphasizes team collaboration and communication.

See also: Top 10 Team Messaging platforms
Salesforce vs Slack in our news:

2023. Salesforce to acquire Airkit.ai, a low-code platform for building AI customer service agents



Salesforce is set to acquire Airkit.ai, a low-code platform designed to assist e-commerce enterprises in constructing AI-driven customer service agents. Initially conceived as a self-serve customer engagement platform, Airkit facilitated the integration of data silos and addressed various use cases like user onboarding. However, in a recent rebranding move, the company transformed into Airkit.ai and unveiled its inaugural integrated product, a GPT-4-powered platform enabling businesses like OpenTable and ShipBob to develop customized customer service chatbots capable of handling inquiries related to order status, refunds, product information, and more.


2023. Salesforce launches AI Cloud to bring models to the enterprise



Salesforce is introducing a new collection of products with the goal of strengthening its position in the highly competitive field of AI. This suite, known as AI Cloud, consists of tools that are designed to provide AI solutions that are suitable for enterprise use. It represents Salesforce's latest effort to enhance its product lineup with AI capabilities across different disciplines. The launch of AI Cloud builds upon the company's previous generative AI initiative, which was introduced in March, aiming to incorporate generative AI throughout the entire Salesforce platform. AI Cloud serves as a hosting and delivery platform for AI models, specifically those focused on generating text, from a variety of partners such as Amazon Web Services, Anthropic, Cohere, and OpenAI. Additionally, Salesforce's own AI research division offers first-party models that power features like code generation and business process automation. Customers also have the option to bring their own custom-trained models to the platform while storing their data on their own infrastructure.


2022. Slack adds persistent information layer to channels called Canvas



Slack has achieved considerable success in the enterprise realm by offering various communication options and seamless integration with common enterprise applications. However, until now, Slack has lacked a persistent way to share project-related information. While users could create channels to narrow down content and share documents, links, and other materials, finding them again required searching or extensive scrolling. Acknowledging this limitation, Slack has taken a step forward by combining the collaborative tooling of Quip with Slack's communication capabilities, resulting in a new tool called Canvas. Positioned alongside a channel's conversation stream, Canvas grants users access to a range of information, including data and charts, text, tasks, internal and external links, training videos, and more. This integration allows for a seamless experience where project-related information can be easily shared and accessed within the Slack platform.


2022. Slack gains new automation features, including conditional logic for workflows



Announcing a significant update, Slack has introduced new automation features aimed at enhancing the shareability and discoverability of workflows. Building upon the existing Workflow Builder tool launched in 2019, these latest capabilities enable users to easily send workflows to other Slack users and utilize "if-then" statements to create more advanced flows. Slack's increased focus on automation aligns with the growing popularity of no-code development tools, which empower users to build apps and pipelines without requiring programming expertise. According to a survey conducted by 451 Research and FileMaker, nearly 60% of all custom apps, including automations, are now developed outside of the IT department. Furthermore, the survey revealed that 30% of these apps are created by employees with limited or no technical development skills. This trend emphasizes the importance of providing accessible automation solutions to a broader range of users.


2022. Slack is increasing prices and changing the way its free plan works



Slack, the chat platform widely used as an online watercooler for numerous teams, is implementing changes to its pricing structure and free plan functionality. For users subscribed to the "Pro" plan on a monthly basis, the price will increase from $8 per user per month to $8.75 per user per month. Similarly, for users on the annual "Pro" plan, the price will rise from $6.67 per user per month to $7.25 per user per month. As for the free plan, Slack is modifying how messages are stored. Previously, free users had access to the last 10,000 messages and 5 GB of uploads. Going forward, message retention will be based on time rather than quantity, allowing free users to view the last 90 days' worth of messages and uploads, regardless of the volume exchanged.


2021. Salesforce announces first integrations with Slack



When Salesforce completed its acquisition of Slack towards the end of the previous year, it was evident that they had ambitious plans for the company. Today, the renowned CRM giant has unveiled the initial integrations that are set to benefit Salesforce customers. To begin with, the Sales Cloud now offers dedicated deal rooms. These rooms allow all parties involved in a complex sale, including internal departments such as finance and product teams, as well as external partners, to collaborate within Slack throughout the sales cycle. This enables them to stay updated on the fluctuations and progress of all sales activities. By leveraging Slack's capability to integrate external enterprise applications within its platform, the goal is to foster collaboration and discover methods to streamline and automate various Salesforce tasks. This ultimately results in faster and more efficient usage of Salesforce, eliminating the need to switch contexts in order to achieve desired outcomes.


2021. Slack now lets you DM employees in other companies



Slack has recently introduced a new feature that enables users of the platform to send direct messages to each other. Known as Slack Connect DMs, this functionality allows Slack users to privately communicate with individuals outside their own company. While primarily intended for companies collaborating with partners or clients, it can also be utilized to message friends employed at other companies. This new DM feature expands on Slack's existing Connect feature, which was introduced last year. Slack Connect primarily facilitates business collaboration through shared channels, and cross-organizational DMs represent the next significant aspect of Connect. To initiate a DM, users send a special link to start a conversation, and depending on your organization's Slack setup, Slack admin approval may be required.


2020. Salesforce announces new Service Cloud workforce planning tool



With a pandemic wreaking havoc in various parts of the globe, numerous companies are confronted with the challenge of managing dispersed customer service agents, leading to a complex workforce management situation. To address this issue, Salesforce is in the process of developing a new product called Service Cloud Workforce Engagement. Much like other Salesforce offerings, this solution comprises several crucial elements that work together to provide a comprehensive answer. Firstly, there is Service Forecast for Customer 360, a tool that utilizes AI to anticipate workforce requirements and intelligently allocate customer service requests. Furthermore, there is Omnichannel Capacity Planning, which aids managers in assigning customer service agents to channels like phone, messaging, or email based on the prevailing demand. Lastly, there is a training component designed to coach customer service agents on delivering accurate and appropriate responses tailored to specific situations.


2020. Salesforce applies AI to workflow with Einstein Automate



Salesforce has unveiled Einstein Automate, a new collection of workflow solutions powered by artificial intelligence (AI). Einstein serves as Salesforce's AI platform, encompassing all aspects of the company's product portfolio. It introduces automation to various tasks and simplifies the process of extracting valuable customer information, which often gets buried within vast amounts of data. Furthermore, Salesforce is incorporating MuleSoft, an integration company it acquired for $6.5 billion in 2018, into its offerings. This integration enables IT professionals to effortlessly build intricate connections between applications across the enterprise and the Salesforce suite of products, enhancing processes like mortgage approval workflows and more.


2020. Salesforce buys Slack for $27.7B



Salesforce, the renowned CRM giant, has embarked on a monumental $27.7 billion acquisition of Slack. This substantial deal positions Salesforce in closer competition with its longtime rival and occasional ally, Microsoft, whose Teams product has been directly challenging Slack in the market. Microsoft, having previously passed on acquiring Slack for a fraction of the current purchase price, has now prioritized Teams as a key focus, determined not to concede any portion of the enterprise software market to another company. What has truly set Slack apart, particularly in its early stages, is its remarkable ability to seamlessly integrate with other enterprise software. Coupled with intelligent digital assistants known as bots, Slack has the potential to offer Salesforce customers a centralized platform where they can carry out their work without shifting focus, as virtually all their necessary tasks can be accomplished within the Slack environment.

Author: Adam Levine
Adam is an expert in project management, collaboration and productivity technologies, team management, and motivation. With an extensive background working at prestigious companies such as Microsoft and Accenture, Adam's in-depth knowledge and experience in the field make him a sought-after professional. Currently, he has ventured into entrepreneurship, owning a thriving consulting and training agency where he imparts invaluable insights and practical strategies to individuals and organizations, empowering them to achieve their goals and maximize their potential. You can contact Adam via email adam@liventerprise.com