Salesforce Marketing Cloud vs SendGrid


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Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
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SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
Comparing Salesforce Marketing Cloud vs SendGrid is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Salesforce Marketing Cloud has more user-friendly interface than SendGrid because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Salesforce Marketing Cloud is more popular than SendGrid

Now let's look at the recent activities of our competitors:

- Salesforce acquired enterprise analytics provider BeyondCore (in 2016)
- Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads (in 2015)
- Salesforce ExactTarget Marketing Cloud allows to build custom apps (in 2014)
- Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud (in 2014)
- Benioff gives a marketing master class to Microsoft (in 2010)

Looks like Salesforce Marketing Cloud was recently more active than SendGrid (at least in our news). We also found some news, in which Salesforce Marketing Cloud and SendGrid meet head to head:

2015 - Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads to take on SendGrid


Salesforce.com has announced a new version of its Marketing Cloud. It’s adding new features to its Journey Builder, a drag-and-drop tool for managing customer interactions, and to Active Audiences, which connects customer data to online ad campaigns. Journey Builder adds “Native Journeys” feature that integrate with its existing Sales Cloud and Service Cloud. That means marketing teams have more capabilities when designing journeys that cross over between the marketing, sales and customer service teams. It’s also announcing new, pre-built triggers that use interactions like joining a loyalty program or downloading an app to begin a customer journey.Salesforce is also enabling advertisers to do more with that data, specifically by integrating its Active Audiences targeting with a number of display ad networks, including LiveRamp, LiveIntent, Neustar and Viant.