Video: Salesforce Chatter vs Yammer
Last updated: January 05, 2017
With Chatter, it’s easy to work together and know everything that’s happening in your company. Updates on people, groups, documents, and your application data come straight to you in real-time feeds. It's better than alternative solutions for Salesforce users.
Yammer is revolutionizing internal corporate communications by bringing together all of a company’s employees inside a private and secure enterprise social network. Although Yammer is as easy to use as alternative consumer products like Facebook or Twitter, it is enterprise-class software built from the ground up to drive business objectives.
Face to face in the news:
2016 - Yammer now allows to create External groups to keep up with Salesforce Chatter
Microsoft announced the new external groups feature in Yammer, enabling you to include people outside your company in a Yammer group—making it easier for extended teams to work together. External groups allow team members with appropriate permissions from outside your organization to fully participate in projects and initiatives by providing access to all the conversations and content in the group. The external groups capability builds on the existing ways to work with people outside your company, such as external networks and external messaging, which enables you to add people outside your organization directly to a thread in your organization’s Yammer network.
2014 - Salesforce launches Community Cloud to take on Yammer
Salesforce.com launched its 4th cloud (after Sales, Marketing, Service Clouds) - Salesforce1 Community Cloud. Essentially it's a remake of Salesforce Communities product released in June 2013. Unlike Chatter, that is focused on internal networking and collaboration, Community Cloud allows customers or partners to interact with one another and with company personnel if required. So it's something like a private LinkedIn. Community members can follow topics and people and identify their areas of expertise. Community cloud is linked to Service Cloud (unanswered or difficult questions can be escalated) and to Sales Cloud (new community memebers become leads,). Features in today's launch become available in October. The Salesforce1 Community Cloud starts at $500 per month.
2011 - Yammer reminded Benioff, where the Chatter came from
In the past few days, the hype around Salesforce Chatter overshadows all other Enterprise 2.0 news. And of course, the developers of Chatter's main rival - Yammer have taken the chance to get a share of public attention and reminded Salesforce boss about how all this stuff was started. It started 3 years ago, when at the startup contest Techcrunch50 Yammer team introduced the world's first enterprise microblogging tool. Marc Benioff was the judge there and he expressed his excitement about the new service. And now, 3 years later Salesforce has introduced the Yammer's twin - Chatter.com. However, Yammer developers say that during those 3 years they where busy adding new features and have built much more advanced functionality and market progress. Yammer's progress is really amazing, but now it will be hard for them to compete with FREE Chatter.