Salesforce Chatter vs Yammer


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Salesforce Chatter
With Chatter, it’s easy to work together and know everything that’s happening in your company. Updates on people, groups, documents, and your application data come straight to you in real-time feeds. It's better than alternative solutions for Salesforce users.
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Yammer
Yammer is revolutionizing internal corporate communications by bringing together all of a company’s employees inside a private and secure enterprise social network. Although Yammer is as easy to use as alternative consumer products like Facebook or Twitter, it is enterprise-class software built from the ground up to drive business objectives.
Comparing Salesforce Chatter vs Yammer is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Let's start with videos. We think that Yammer has better video than Salesforce Chatter



Ok, now let's compare the UI. Looks like Yammer has more user-friendly interface than Salesforce Chatter because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Yammer is more popular than Salesforce Chatter

Now let's look at the recent activities of our competitors:

- Microsoft retired Yammer as stand-alone service (in 2017)
- Yammer now allows to create External groups (in 2016)
- Salesforce adds shopping layer to its Community Cloud (in 2015)
- Salesforce launches Community Cloud (in 2014)
- Yammer adds conversations to OneDrive and SharePoint Online files (in 2014)
- Microsoft social networks: Yammer vs SharePoint Newsfeed (in 2013)
- Video: Salesforce announces Customer Revolution (in 2013)
- Microsoft Dynamics CRM Online adds iPad, Yammer support (in 2013)
- Salesforce Stypi - online notepad for real-time collaboration (in 2012)
- SharePoint 2013 will integrate Yammer, provide platform around the online version (in 2012)

Looks like Yammer was recently more active than Salesforce Chatter (at least in our news). We also found some news, in which Salesforce Chatter and Yammer meet head to head:

2016 - Yammer now allows to create External groups to keep up with Salesforce Chatter


Microsoft announced the new external groups feature in Yammer, enabling you to include people outside your company in a Yammer group—making it easier for extended teams to work together. External groups allow team members with appropriate permissions from outside your organization to fully participate in projects and initiatives by providing access to all the conversations and content in the group. The external groups capability builds on the existing ways to work with people outside your company, such as external networks and external messaging, which enables you to add people outside your organization directly to a thread in your organization’s Yammer network.

2014 - Salesforce launches Community Cloud to take on Yammer



Salesforce.com launched its 4th cloud (after Sales, Marketing, Service Clouds) - Salesforce1 Community Cloud. Essentially it's a remake of Salesforce Communities product released in June 2013. Unlike Chatter, that is focused on internal networking and collaboration, Community Cloud allows customers or partners to interact with one another and with company personnel if required. So it's something like a private LinkedIn. Community members can follow topics and people and identify their areas of expertise. Community cloud is linked to Service Cloud (unanswered or difficult questions can be escalated) and to Sales Cloud (new community memebers become leads,).  Features in today's launch become available in October. The Salesforce1 Community Cloud starts at $500 per month.

2011 - Yammer reminded Benioff, where the Chatter came from


In the past few days, the hype around Salesforce Chatter overshadows all other Enterprise 2.0 news. And of course, the developers of Chatter's main rival - Yammer have taken the chance to get a share of public attention and reminded Salesforce boss about how all this stuff was started. It started 3 years ago, when at the startup contest Techcrunch50 Yammer team introduced the world's first enterprise microblogging tool. Marc Benioff was the judge there and he expressed his excitement about the new service. And now, 3 years later Salesforce has introduced the Yammer's twin - Chatter.com. However, Yammer developers say that during those 3 years they where busy adding new features and have built much more advanced functionality and market progress. Yammer's progress is really amazing, but now it will be hard for them to compete with FREE Chatter.