Responsys vs Salesforce Marketing Cloud


14
Responsys
Responsys Interact helps you deliver orchestrated marketing, at scale, across every digital channel. Responsys helps the best brands in the world effectively execute marketing campaigns across all key digital channels: email, mobile, social, display and more
27
Salesforce Marketing Cloud
The only platform to build and manage customer journeys. Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Comparing Responsys vs Salesforce Marketing Cloud is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Salesforce Marketing Cloud has more user-friendly interface than Responsys because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Salesforce Marketing Cloud is more popular than Responsys

Now let's look at the recent activities of our competitors:

- Salesforce acquired enterprise analytics provider BeyondCore (in 2016)
- Salesforce Marketing Cloud adds new connections to Sales, Service and display Ads (in 2015)
- Salesforce ExactTarget Marketing Cloud allows to build custom apps (in 2014)
- Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud (in 2014)
- Benioff gives a marketing master class to Microsoft (in 2010)

Looks like Salesforce Marketing Cloud was recently more active than Responsys (at least in our news). We also found some news, in which Responsys and Salesforce Marketing Cloud meet head to head:

2014 - Salesforce rocks: Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud to challenge Responsys



Salesforce acquired several startaps in marketing space, an now don't want to offend any of them when inventing title for the integrated product. So, it's called "simply" Radian6 Buddy Media Social Studio for ExactTarget Marketing Cloud. It's a single platform for social content marketing, engagement, publishing and analytics that also allows marketers to collaborate. And with the Social Studio mobile app, you can run social marketing and engagement from your phone. The features include workspaces for team collaboration, tools for planning and publishing social media content, for interacting with customers, and for examining the results through analytics. At launch, the Social Studio integrates with stock photography services Getty Images and Shutterstock, as well as content discovery tools Kontera, Trendspottr, and Rallyverse.