Percolate vs Sprinklr

August 20, 2023 | Author: Sandeep Sharma
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Percolate
Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place. Percolate is the only software designed for your brand. Our platform encodes the strategic and visual elements of your marketing, including target audiences, channels, business objectives, and identity guidelines to make everything you do more efficient and inspired.
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Sprinklr
Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Percolate and Sprinklr are both comprehensive social media management platforms, but they differ in their focus, features, and target markets.

Percolate is a content marketing platform that enables brands to plan, create, and distribute content across various digital channels, including social media. It offers features for content creation, collaboration, scheduling, and performance tracking. Percolate focuses on streamlining the content creation process and providing tools for content ideation, planning, and optimization. It is suitable for brands that prioritize content marketing and aim to maintain a consistent brand presence across digital platforms.

Sprinklr, on the other hand, is a social media management platform that caters to enterprise-level businesses and global brands. It provides a comprehensive suite of tools for social media management, customer engagement, social listening, content publishing, and analytics. Sprinklr offers advanced capabilities for managing social media campaigns, monitoring brand mentions, engaging with customers, and analyzing social media performance across various channels. It is designed for large organizations that require robust social media management capabilities and a scalable solution.

See also: Top 10 Social Media Management tools
Percolate vs Sprinklr in our news:

2020. Customer feedback software GetSatisfaction is shutting down



Sprinklr, a leading provider of Unified-CXM platform for all customer-facing functions, has recently made the decision to discontinue the well-known customer community and feedback service, GetSatisfaction. A decade ago, GetSatisfaction emerged as one of the most successful SaaS startups, offering paid service plans to renowned companies such as Method Products, Timbuk2, Twitter, and Digg. Over time, the platform attracted additional notable companies including Time Warner Cable, Verizon, Comcast, Mozilla, Mogo Money, Microsoft Hohm, AMC Theatres, Qantas, Apple Inc., Dell, and Facebook. However, it appears that the demand for such software among small businesses has decreased, with many either unwilling or unable to support customer communities. Simultaneously, larger companies have shifted towards more comprehensive CX platforms, leaving GetSatisfaction with a changing landscape. Notably, UserVoice, the main competitor of GetSatisfaction, has recently refocused its efforts on providing product feedback management software for growing SaaS companies.


2020. Customer experience platform Sprinklr raises $200M



Sprinklr is in the process of raising $200 million with a valuation of $2.7 billion for its customer experience platform. The growth of customer experience management is comparable to the past growth of CRM. The company boasts a clientele of 1,000, with some clients spending millions of dollars annually. With 1,900 employees spread across 25 global offices, Sprinklr is well-positioned to lead the Customer Experience Management market, which is already substantial and expanding rapidly. Enterprises are increasingly recognizing the critical importance of incorporating CXM into their digital transformation strategy.


2015. Social media marketing service Percolate raised $40M



Percolate, the service that enables marketers to discover and publish content on social networks, has secured $40 million in Series C funding. According to the company, the typical Fortune 500 enterprise employs 50 different software solutions in their marketing operations, but Percolate provides a unified platform to manage them all. This platform encompasses various functionalities, including campaign planning, creating briefs to guide campaigns, facilitating collaboration among teams and external partners, disseminating campaigns across channels such as email, search, social media, and monitoring campaign performance over time. With the additional funding, Percolate plans to expand its presence in the United States and establish new offices in Europe, Asia, and Latin America.


2015. Sprinklr acquired social customer support service Get Satisfaction



Sprinklr, the provider of social media management services, is acquiring Get Satisfaction, the creators of a platform that enables businesses to connect with customers online and gather feedback on their websites. Get Satisfaction will be integrated into Sprinklr's larger cloud-based social media management business, known as the "Experience Cloud." This integration assists businesses in tracking feedback from individuals across various channels, including social media platforms and their own websites, encompassing approximately 25 potential feedback channels. This acquisition serves as an expansion for Sprinklr, as Get Satisfaction already collaborates with 1,000 businesses, including notable customers such as P&G, Rabobank, SugarCRM, and Service Rocket.


2014. Sprinklr acquired three social management services this year



Sprinklr, a leading provider of social media management tools, has recently acquired Branderati, a highly targeted advocacy influencer platform. This acquisition marks Sprinklr's third strategic purchase within a span of approximately six months. In February, Sprinklr acquired Dachis Group, a social analytics company, consolidating its position as the largest independent end-to-end social relationship platform available in the market. Just last month, the company acquired TBG Digital, an organization recognized as a pioneer in corporate advertising on Facebook and Twitter. This acquisition was aimed at expanding Sprinklr's influence across various social media platforms. Now, with the acquisition of Branderati, Sprinklr gains access to a company that specializes in identifying a brand's most passionate "advocate influencers" and leveraging those relationships to foster brand advocacy and loyalty, taking it to the next level.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com