NewsGator Social Sites vs Yammer

Leading social software vendors Yammer, Jive, NewsGator updated their products and showed us the latest trends, transforming the corporate social networks. Yammer has released the desktop AIR-client (Win and Mac), added the ability to post videos in microblog posts, reward colleagues with badges for completed tasks (we have already seen such gamification in Rypple and Producteev), and realized the integration with NetSuite, reminding the bunch Salesforce + Chatter. NewsGator in its new version of NewsGator Social Sites 2 focused on improving the Sharepoint video capabilities (recall, Newsgator Social Sites works on top of the Sharepoint). Like in Yammer, videos can now be easily inserted into microblog messages and besides they are added to the video gallery (something like YouTube for the Enterprise) where all the social capabilities can also be utilized - comments, rating, likes:

Social Software adopts consumer web achievements (wikis, blogs, profiles, tags, ratings, social connections, people search, micro-blogging) in the enterprise environment. Of course, today almost all software vendors say that their software provides social computing, but in most cases it's only PR pitches and their software is not really social. At the same time there are few "native social software" solutions, that provide a social layer for company intranet and really enable it to achieve the social software objectives: create enterprise-wide community and improve collaboration. The most successful on this market are 3 solutions: Jive SBS, SocialText and NewsGator Social Sites.

Leading social software vendors Yammer, Jive, NewsGator updated their products and showed us the latest trends, transforming the corporate social networks. Yammer has released the desktop AIR-client (Win and Mac), added the ability to post videos in microblog posts, reward colleagues with badges for completed tasks (we have already seen such gamification in Rypple and Producteev), and realized the integration with NetSuite, reminding the bunch Salesforce + Chatter. NewsGator in its new version of NewsGator Social Sites 2 focused on improving the Sharepoint video capabilities (recall, Newsgator Social Sites works on top of the Sharepoint). Like in Yammer, videos can now be easily inserted into microblog messages and besides they are added to the video gallery (something like YouTube for the Enterprise) where all the social capabilities can also be utilized - comments, rating, likes:

In the past few days, the hype around Salesforce Chatter overshadows all other Enterprise 2.0 news. And of course, the developers of Chatter's main rival - Yammer have taken the chance to get a share of public attention and reminded Salesforce boss about how all this stuff was started. It started 3 years ago, when at the startup contest Techcrunch50 Yammer team introduced the world's first enterprise microblogging tool. Marc Benioff was the judge there and he expressed his excitement about the new service. And now, 3 years later Salesforce has introduced the Yammer's twin - Chatter.com. However, Yammer developers say that during those 3 years they where busy adding new features and have built much more advanced functionality and market progress. Yammer's progress is really amazing, but now it will be hard for them to compete with FREE Chatter.

One of the innovative Enterprise 2.0 trends is applications for business networks. These applications integrate groupware in partner companies and enable collaboration between them. Remember Salesforce to Salesforce or Freshbooks Software as a Network. The pioneer in enterprise microblogging Yammer also decided to join this trend and added the ability to create private b2b communities or workspaces. In single online space the representatives of various companies - customers, vendors, freelancers, partners can collaborate. Each of them has own profile, so that participants can learn more about each other. Every users can view the list of his networks and the number of new messages in each of them.