MoPub vs RevMob

July 26, 2023 | Author: Sandeep Sharma
13
MoPub
MoPub
MoPub is a hosted ad serving solution built specifically for mobile publishers. Grow your mobile advertising business with powerful ad management, optimization and reporting capabilities, and earn revenue by connecting to the world's largest mobile ad exchange.
12
RevMob
RevMob
App Monetization and Advertising for iOS and Android. Mobile Ad Network with the best monetization and advertising solutions for iOS, Android and Amazon. The highest eCPM available for mobile apps and mobile websites.
MoPub and RevMob are both mobile advertising platforms, but they differ in their approach and features. MoPub, owned by Twitter, focuses on providing a mediation platform for publishers, allowing them to manage and optimize multiple ad networks through a single interface. It offers advanced targeting options, real-time bidding capabilities, and seamless integration with Twitter's ecosystem. RevMob, on the other hand, is an independent ad network that specializes in delivering engaging and visually appealing ad experiences through interstitial and fullscreen formats. RevMob places a strong emphasis on maximizing revenue through a cost-per-install (CPI) model, where advertisers pay for app installs generated by their campaigns.

See also: Top 10 Mobile Advertising platforms
MoPub vs RevMob in our news:

2014. Facebook’s top ad seller Nanigans expands to Twitter’s MoPub



Nanigans, the leading Facebook Ads API tool responsible for managing $500 million in annual ad spend, has joined forces with mobile ad platform MoPub (owned by Twitter) to deliver advertisements across numerous mobile apps and websites. This collaboration highlights the growing appeal of MoPub to advertisers seeking publishers for their campaigns. Nanigans operates on a SaaS model, charging advertisers an annual subscription fee based on their ad spend, instead of inflating ad rates. Moreover, Nanigans leverages machine learning to forecast the lifetime value of customers acquired through its ads and optimizes for long-term revenue generation, prioritizing quality over the lowest-priced ads.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com