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Marketo vs Percolate
August 20, 2023 | Author: Sandeep Sharma
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Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
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Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place. Percolate is the only software designed for your brand. Our platform encodes the strategic and visual elements of your marketing, including target audiences, channels, business objectives, and identity guidelines to make everything you do more efficient and inspired.
Marketo and Percolate are both marketing platforms that cater to different aspects of marketing strategies.
Marketo is a robust marketing automation platform that helps businesses with lead management, email marketing, campaign tracking, and analytics. It provides tools for lead generation, nurturing, and scoring, allowing businesses to personalize their marketing efforts and automate various marketing tasks. Marketo is particularly known for its strong lead management capabilities and integration with CRM systems, making it suitable for businesses looking to optimize their lead generation and conversion processes.
Percolate, on the other hand, is a content marketing platform that focuses on streamlining and optimizing the content creation and distribution process. It offers features for content planning, collaboration, asset management, and distribution across multiple channels. Percolate aims to help marketers maintain brand consistency, improve content workflows, and measure the impact of their content marketing efforts. It is ideal for businesses that prioritize content marketing and need a centralized platform to manage their content creation and distribution.
See also: Top 10 Social Media Management tools
Marketo is a robust marketing automation platform that helps businesses with lead management, email marketing, campaign tracking, and analytics. It provides tools for lead generation, nurturing, and scoring, allowing businesses to personalize their marketing efforts and automate various marketing tasks. Marketo is particularly known for its strong lead management capabilities and integration with CRM systems, making it suitable for businesses looking to optimize their lead generation and conversion processes.
Percolate, on the other hand, is a content marketing platform that focuses on streamlining and optimizing the content creation and distribution process. It offers features for content planning, collaboration, asset management, and distribution across multiple channels. Percolate aims to help marketers maintain brand consistency, improve content workflows, and measure the impact of their content marketing efforts. It is ideal for businesses that prioritize content marketing and need a centralized platform to manage their content creation and distribution.
See also: Top 10 Social Media Management tools
Marketo vs Percolate in our news:
2018. Adobe acquires Marketo for $4.75 billion
Adobe has announced its acquisition of the marketing automation company Marketo for a significant $4.75 billion. This strategic move positions Adobe strongly in the enterprise marketing arena, pitting it against major competitors like Salesforce, Microsoft, Oracle, and SAP. The acquisition not only bolsters Adobe's Marketing Cloud portfolio but also grants access to Marketo's expansive customer base of 5000 organizations. This presents a valuable opportunity for Adobe to drive revenue growth in this particular segment of its offerings, while intensifying its competitive edge within the enterprise market. With the integration of Marketo, Adobe is poised to further solidify its position and expand its reach in the realm of marketing automation.
2017. Marketo picks Google Cloud to migrate from on-prem data centers
Marketo, the marketing automation platform, has made the strategic decision to migrate its entire on-premises operation to the Google Cloud Platform. This collaboration goes beyond mere hosting, as Google will offer enhanced integration with GSuite. As a result, Marketo customers will enjoy the ability to create content and engage with their customers directly from the Marketo platform, leveraging popular Google tools such as Gmail, Sheets, and Hangouts Chat. Additionally, Marketo has outlined plans to leverage Google BigQuery for advanced analytics and utilize Google's machine learning APIs to unlock improved marketing insights for its clientele. By embracing this partnership, Marketo aims to empower its customers with an enriched experience and enable more effective marketing strategies.
2016. Vista Equity Partners acquired marketing platform Marketo
San Francisco-based Vista Equity Partners has entered into an agreement to acquire the online marketing platform Marketo for a sum of $1.79 billion. This strategic acquisition will enable Marketo to maintain its unwavering commitment to customer success and retain its position as a leading independent player in the market. Marketo will continue to spearhead product innovation and thought leadership within the digital marketing industry, setting the agenda for the future. Furthermore, this partnership will empower Marketo to fulfill its ambitious vision of providing an ultra-scalable enterprise platform for customer engagement, catering to the needs of tomorrow's marketers and the C-suite.
2015. Social media marketing service Percolate raised $40M
Percolate, the service that enables marketers to discover and publish content on social networks, has secured $40 million in Series C funding. According to the company, the typical Fortune 500 enterprise employs 50 different software solutions in their marketing operations, but Percolate provides a unified platform to manage them all. This platform encompasses various functionalities, including campaign planning, creating briefs to guide campaigns, facilitating collaboration among teams and external partners, disseminating campaigns across channels such as email, search, social media, and monitoring campaign performance over time. With the additional funding, Percolate plans to expand its presence in the United States and establish new offices in Europe, Asia, and Latin America.
2015. Marketing platform Marketo adds LinkedIn integration
The engagement marketing platform Marketo has introduced integration with the lead-generation and nurturing solution provided by the professional networking site LinkedIn. This integration aims to assist marketers in bridging the gap between digital, social, and offline channels, ultimately facilitating meaningful conversations with customers. According to a blog post by LinkedIn officials, the solution effectively addresses the issue of prospect abandonment. When a prospect visits a webpage but closes their browser without taking further action, they are not forgotten. Instead, they are nurtured through a series of messages across various channels, including LinkedIn social ads, display ads, and more. When the prospect later completes a form, their email and other relevant information are captured in Marketo's system. Subsequently, the prospect receives targeted emails, display ads, and social ads tailored to their demographics, website behavior, and engagement with the company's content.
