Mailchimp vs Pardot


41
Mailchimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
16
Pardot
Pardot offers a software-as-a-service marketing automation application that allows marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM, and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Comparing Mailchimp vs Pardot is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Pardot has more user-friendly interface than Mailchimp because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Mailchimp is more popular than Pardot

Now let's look at the recent activities of our competitors:

- Mailchimp’s marketing automation tools are now available for free (in 2017)
- MailChimp combines email marketing with Facebook Ads (in 2017)
- Marketing software Pardot improves collaboration and productivity (in 2015)
- Salesforce announced Sales Reach to promote Pardot (in 2014)

Looks like Pardot was recently more active than Mailchimp (at least in our news). We also found some news, in which Mailchimp and Pardot meet head to head:

2017 - MailChimp combines email marketing with Facebook Ads to stand out over Pardot


MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform.  Using MailChimp’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook. Facebook Ad Campaigns will roll out "gradually," MailChimp officials said. It will be available to all customers by February 2.