Mailchimp vs Marketo


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Mailchimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
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Marketo
Fast and easy marketing software that helps B2B marketing professionals drive revenue and improve accountability.
Comparing Mailchimp vs Marketo is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Marketo has more user-friendly interface than Mailchimp because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Mailchimp is more popular than Marketo

Now let's look at the recent activities of our competitors:

- Marketo picks Google Cloud to migrate from on-prem data centers (in 2017)
- Mailchimp’s marketing automation tools are now available for free (in 2017)
- MailChimp combines email marketing with Facebook Ads (in 2017)
- Vista Equity Partners acquired marketing platform Marketo (in 2016)
- Marketing platform Marketo adds LinkedIn integration (in 2015)

Looks like Marketo was recently more active than Mailchimp (at least in our news).