Mailchimp vs Marketo

2021. Intuit to acquire Mailchimp



Intuit has made a significant move in the email marketing industry by acquiring Mailchimp for a whopping $12 billion. Although Intuit is not widely recognized in the email marketing space, this strategic purchase aligns with their ambitions to strengthen their position as a hub for small business growth and disrupt the small business midmarket. Intuit's flagship product, QuickBooks, is already a well-known offering among SMBs, and acquiring Mailchimp presents an opportunity to expand their service offerings to their existing customer base. While it may seem like a bold move, Intuit's decision is likely driven by the anticipation of significant corporate synergies that will outweigh the initial investment.


2021. Mailchimp moves into e-commerce



Over the past few years, Mailchimp has evolved from a simple newsletter platform into a comprehensive marketing company. While the platform has already provided integrations with various e-commerce websites, it is now introducing its own online stores tailored to small and medium businesses. Additionally, Mailchimp is launching a new appointment booking service. These new offerings are part of Mailchimp's "Websites & Commerce" plans, which include a free tier providing most of the essential functionalities. Users on the free plan will incur a 2% transaction fee. For $10/month, Mailchimp will remove its branding, provide access to email and chat support, and reduce the transaction fee to 1.5%.


2020. Mailchimp launches new AI marketing tools



Mailchimp has introduced a suite of AI-powered tools aimed at providing small businesses with the same advanced capabilities utilized by their larger counterparts. These tools encompass personalized product recommendations for customers and predictive analytics for targeted marketing, enabling businesses to identify potential buyers more effectively. Additionally, Mailchimp has unveiled a new AI-driven tool that assists business owners in creating visually appealing assets, leveraging its acquisition of Sawa. Furthermore, a tool has been introduced to aid in crafting compelling email subject lines, helping businesses enhance their communication strategies.


2019. Mailchimp acquired e-commerce platform LemonStand and broke up with Shopify



Mailchimp has made the decision to discontinue its app that allowed users to utilize their Shopify data for creating targeted email campaigns. This move came after disagreements arose between the two companies regarding the sharing of customer data. Interestingly, prior to parting ways with Shopify, Mailchimp quietly acquired LemonStand, a smaller competitor of the e-commerce platform. This acquisition was aimed at enhancing Mailchimp's platform by incorporating more integrated e-commerce features. It serves as an indication of the growing importance of Mailchimp's e-commerce business. In the past year, Mailchimp collaborated with Square to introduce shoppable landing pages, showcasing the company's dedication to developing native e-commerce functionalities. While Mailchimp continues to expand its platform's e-commerce capabilities, it remains open to collaborating with third-party providers (excluding Shopify, the largest among them) to offer additional functionality to its users.


2018. Mailchimp partnered with Square to launch shoppable landing pages



Email newsletter service Mailchimp has announced a collaboration with Square, enabling its users to create landing pages integrated with e-commerce functionalities. These shoppable landing pages serve as an additional sales channel for businesses, facilitating the selling of limited-edition products and targeted promotions. While Mailchimp's landing pages have been available for some time, their primary purpose was to capture email addresses or direct users to a store. With this partnership, customers can now establish complete shopping experiences with built-in payment options directly on these pages. To simplify the process, Mailchimp provides a range of pre-designed templates and a user-friendly drag-and-drop builder. Square will apply a flat processing rate for transactions, while Mailchimp offers this service at no additional cost to its users.


2018. Adobe acquires Marketo for $4.75 billion



Adobe has announced its acquisition of the marketing automation company Marketo for a significant $4.75 billion. This strategic move positions Adobe strongly in the enterprise marketing arena, pitting it against major competitors like Salesforce, Microsoft, Oracle, and SAP. The acquisition not only bolsters Adobe's Marketing Cloud portfolio but also grants access to Marketo's expansive customer base of 5000 organizations. This presents a valuable opportunity for Adobe to drive revenue growth in this particular segment of its offerings, while intensifying its competitive edge within the enterprise market. With the integration of Marketo, Adobe is poised to further solidify its position and expand its reach in the realm of marketing automation.


2017. Marketo picks Google Cloud to migrate from on-prem data centers



Marketo, the marketing automation platform, has made the strategic decision to migrate its entire on-premises operation to the Google Cloud Platform. This collaboration goes beyond mere hosting, as Google will offer enhanced integration with GSuite. As a result, Marketo customers will enjoy the ability to create content and engage with their customers directly from the Marketo platform, leveraging popular Google tools such as Gmail, Sheets, and Hangouts Chat. Additionally, Marketo has outlined plans to leverage Google BigQuery for advanced analytics and utilize Google's machine learning APIs to unlock improved marketing insights for its clientele. By embracing this partnership, Marketo aims to empower its customers with an enriched experience and enable more effective marketing strategies.


2017. Mailchimp’s marketing automation tools are now available for free



The mailing service MailChimp provides a range of advanced marketing tools to its users, including the ability to follow up with online shoppers. Excitingly, starting today, these advanced marketing automation services are being offered for free to all MailChimp users, even those on the free plan. This means that any online business can now effortlessly create automatic emails that are triggered, for instance, a day after a virtual shopping cart is abandoned or a day after a first purchase is made. Additionally, users can establish a series of welcome emails or utilize the service for transactional messages such as receipts, shipping updates, or invoices. This expansion of free services from MailChimp empowers businesses to enhance their customer communication and engagement without incurring additional costs.


2017. MailChimp combines email marketing with Facebook Ads



MailChimp has expanded its offerings beyond email marketing by introducing a Facebook advertising integration. This integration enables users of the email marketing platform to create Facebook ads and monitor their performance within the same platform. By leveraging MailChimp's intelligent segmentation capabilities to target recent customers or engaged subscribers, businesses can efficiently generate lookalike audiences on Facebook. The rollout of Facebook Ad Campaigns will occur gradually, with availability for all customers expected by February 2.


2016. Vista Equity Partners acquired marketing platform Marketo



San Francisco-based Vista Equity Partners has entered into an agreement to acquire the online marketing platform Marketo for a sum of $1.79 billion. This strategic acquisition will enable Marketo to maintain its unwavering commitment to customer success and retain its position as a leading independent player in the market. Marketo will continue to spearhead product innovation and thought leadership within the digital marketing industry, setting the agenda for the future. Furthermore, this partnership will empower Marketo to fulfill its ambitious vision of providing an ultra-scalable enterprise platform for customer engagement, catering to the needs of tomorrow's marketers and the C-suite.