MailChimp vs iContact


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MailChimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
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iContact
iContact is the email marketing solution to grow your business. Regardless of skill level, you can experience the difference. With iContact, you can take your marketing dollars further by sharing your ideas, strengthening your customer relationships, and increasing your brand awareness through email. Our easy-to-use tools move you seamlessly from building lists and designing emails, to sending messages and tracking opens and clicks. Check out key features of our email marketing solutions below.
Comparing MailChimp vs iContact is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like iContact has more user-friendly interface than MailChimp because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that MailChimp is more popular than iContact

Now let's look at the recent activities of our competitors:

- Mailchimp’s marketing automation tools are now available for free (in 2017)
- MailChimp combines email marketing with Facebook Ads (in 2017)

Looks like MailChimp was recently more active than iContact (at least in our news).