MailChimp vs Zoho Campaigns


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MailChimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
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Zoho Campaigns
Create, send and track effective email campaigns that help you build lasting relationships with your customers. Focus on building a relationship with your customers. Automate your email marketing with email workflows and autoresponders.
Comparing MailChimp vs Zoho Campaigns is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like MailChimp has more user-friendly interface than Zoho Campaigns because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that MailChimp is more popular than Zoho Campaigns

Now let's look at the recent activities of our competitors:

- Mailchimp’s marketing automation tools are now available for free (in 2017)
- MailChimp combines email marketing with Facebook Ads (in 2017)
- Email marketing service Zoho Campaigns is available on Android (in 2015)
- Zoho Campaigns becomes multilingual (in 2015)
- Zoho Campaigns - new app for email and social marketing (in 2012)

Looks like Zoho Campaigns was recently more active than MailChimp (at least in our news). We also found some news, in which MailChimp and Zoho Campaigns meet head to head:

2015 - Email marketing service Zoho Campaigns is available on Android to defeate MailChimp


Until now Zoho Campaigns allowed only iPhone users to manage their email campaigns using mobile app. Now they announce the same app for Android. All of the key features available in the iPhone app are now available for Android, including instant access to your email campaigns, mailing lists and​ subscribers, comprehensive views of all reports and sharing features, ability to manage your contacts and subscriber lists, offline access to continue working even without an Internet connection. Additionally, Android users can stay on schedule by receiving mobile notifications alerting them that their campaigns are ready to send. Even when traveling, you can now deliver your completed campaigns to your subscribers from the convenience of your smartphone.

2012 - Zoho Campaigns - new app for email and social marketing to win over MailChimp



Despite the recent closure of some apps, Zoho still continues to create new ones. Today Zoho Campaigns is launching. It allows send email-campaigns to customers and centrally post messages to social networks (Facebook, Twitter, LinkedIn). And most importantly - it collects the statistics of these marketing campaigns so you can analize their effectiveness. For example, the service shoss you how many emails were opened, how many people clicked the link, clicked Like, added a comment, or told their friends about your message. For email-campaigns Zoho Campaigns provides a collection of beautiful templates, so you do not have to worry about the design. The contact database can be imported from CSV, from Zoho CRM or from GMail / Google Contacts. There is a free version - it allows to import up to 500 contacts and send them up to 2500 emails per month. The paid version starts at $5/month (for 500 contacts and unlimited messages).