MailChimp vs SendGrid
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. SendGrid provides reliable delivery, scalability and real-time analytics along with flexible API's that make custom integration a breeze.
Latest news about MailChimp and SendGrid:
03.05.17. Mailchimp’s marketing automation tools are now available for free. Mailing service MailChimp offeres a number of more advanced marketing tools; for example, one that allows its users to follow up with online shoppers. Starting today, these advanced marketing automation services are available for free to all MailChimp users, including those on the company’s free plan. With this newly free service, any online business can now easily create an automatic email that goes out a day after somebody abandons a virtual shopping cart, for example, or a day after somebody makes a first purchase. Similarly, they can set up a series of welcome emails or use the service for more transactional messages like receipts, shipping updates or invoices.
28.01.17. MailChimp combines email marketing with Facebook Ads. MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration. Users of the email marketing platform can now create Facebook ads and track performance in the same platform. Using MailChimp’s intelligent segmentation to target recent customers or active subscribers, businesses can quickly create lookalike audiences in Facebook. Facebook Ad Campaigns will roll out "gradually," MailChimp officials said. It will be available to all customers by February 2.