MailChimp vs Responsys


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MailChimp
Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs. Get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you email the right people at the right time. In addition to our built-in segmentation and targeting options, you can automate triggered emails based on your subscribers' website activity.
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Responsys
Responsys Interact helps you deliver orchestrated marketing, at scale, across every digital channel. Responsys helps the best brands in the world effectively execute marketing campaigns across all key digital channels: email, mobile, social, display and more
Comparing MailChimp vs Responsys is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like MailChimp has more user-friendly interface than Responsys because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that MailChimp is more popular than Responsys

Now let's look at the recent activities of our competitors:

- Mailchimp’s marketing automation tools are now available for free (in 2017)
- MailChimp combines email marketing with Facebook Ads (in 2017)

Looks like MailChimp was recently more active than Responsys (at least in our news).