LinkedIn vs Viadeo


51
LinkedIn
LinkedIn is a business-oriented social networking service. 250 million+ members. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
15
Viadeo
Viadeo is a Web 2.0 professional social network with 55 million members worldwide. Members include business owners, entrepreneurs and managers from a diverse range of enterprises
Comparing LinkedIn vs Viadeo is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Viadeo has more user-friendly interface than LinkedIn because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that LinkedIn is more popular than Viadeo

Now let's look at the recent activities of our competitors:

- LinkedIn launched own advertising network (in 2017)
- New LinkedIn tool tells businesses about who’s visiting their websites (in 2017)
- Microsoft integrated LinkedIn with Dynamics 365 (in 2017)
- LinkedIn gets closer to CRM (in 2017)
- LinkedIn launched new desktop version with chatbots (in 2017)
- LinkedIn now allows to figure out the salary you deserve (in 2016)
- Salesforce wants to block Microsoft acquisition of LinkedIn (in 2016)
- LinkedIn unveiled e-Learning service (in 2016)
- Microsoft to buy LinkedIn for $26.2B (in 2016)
- LinkedIn rolls out new Homepage with analytics and news front and center (in 2014)

Looks like LinkedIn was recently more active than Viadeo (at least in our news). We also found some news, in which LinkedIn and Viadeo meet head to head:

2014 - LinkedIn premium profiles will look like Facebook to defeate Viadeo


Professional social network LinkedIn invented another reason to entice more people to sign up for its paid, premium version: profile design with bigger pictures, additional features to be more easily found and contacted and expanded data on how people are viewing you. We may say it looks like Facebook, but LinkedIn says it’s simply about making a better connection: the changes will help premium users stand out more in search results as well as reflect a “more personal feel,” according to the company. While the new Profile look will be available only to premium users, all members will eventually get a version of a new profile that will let them use bigger pictures in the backgrounds of their profiles.

2012 - What is the professional social network #2 after LinkedIn? to fight Viadeo


If we wake you up in the middle of the night and ask what is the most popular business-oriented social network in the world, you'll probably say that LinkedIn. But if we ask you what is the professional network #2, you'll either shrug your shoulders or say "who cares? anyway we have Facebook for that". However, there are two networks that call themselves "# 2 after the LinkedIn" and the first of them is BranchOut, that is nothing but an application for Facebook. It has 25 million registered users (compare with LinkedIn - 150 million). BranchOut allows you to create your professional profile on top of the common profile on Facebook. It will be accessible for all who also installed the BranchOut app. In general BranchOut copies the basic functions of LinkedIn for searching and establishing business relationships, but also lets to combine professional information with personal. In some cases - it's useful.


The second LinkedIn competitor is Viadeo. It's more popular in Europe and China and has 45 million registered users. The main feature of this network - is its regional adaptation. Unlike LinkedIn, which is the same in all countries (only allows to change the interface language), Viadeo is trying to find an individual approach to each region. It's founders say that different countries have different traditions of business communications. By the way, recently Viadeo raised $32 mln and entered the Russian market to become the major player there.