LinkedIn vs Twitter
Last updated: April 25, 2017
LinkedIn is a business-oriented social networking service. 250 million+ members. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them.
Latest news about LinkedIn and Twitter:
25.04.17. Microsoft integrated LinkedIn with Dynamics 365. Microsoft announced some significant integrations between the professional social network LinkedIn (that it bought last year) and Microsoft Dynamics 365, the company’s CRM and ERP suite. First of all, the company is linking Dynamics 365 and the LinkedIn Sales Navigator tool to give sales people access to its database of 500 million users. Microsoft is also announcing a tool for HR pros called Dynamics 365 for Talent, which gives Dynamics 365 ERP users, the ability to search for new talent directly from LinkedIn’s Recruiter and Learning solutions, and manage employees from recruitment throughout their time with company.
04.04.17. Twitter adds location sharing for business. Twitter has released a new feature aimed at its business users. The new addition is focused on helping businesses running customer service via Twitter and offers businesses an easier way to request and share locations with their customers — for example, to enable a store-locator function, or to customize responses based on where the customer lives. The location-request option is something businesses can use over Direct Messages, by first asking the customer to share their location with a click of a button. The customer can choose whether or not they want to do so, and then can opt to share their precise location or pick a place-name from a provided list.
21.03.17. LinkedIn gets closer to CRM. LinkedIn, the social network for the working world that is now owned by Microsoft, is adding a new “enterprise” tier to its Sales Navigator product — a subscription-only service that lets salespeople tap LinkedIn for customer leads for so-called “social selling” — opening up the product for much larger groups of users. On top of this, it’s also integrating PointDrive (a tool it acquired last year to help salespeople share documents and presentations with clients); and adding CRM sync functionality to write back to whichever CRM database your company uses whatever selling you have done in LinkedIn.
21.01.17. LinkedIn launched new desktop version with chatbots. LinkedIn is unveiling redesign of its desktop site, complete with a simpler, app-like look; a new messaging experience that appears as a pop-up on the homepage; and updated search features. LinkedIn said the new desktop version will be rolling out globally over the next few weeks. The new app is moving away from the busy pages of the past and attempting to reduce clutter by reducing the navigation to seven areas: Home (Your Feed), Messaging, Jobs, Notifications, Me (your old profile page), My Network, and Search. Besides LinkedIn has introduced its own form of chatbots. They are little helpers that will suggest things to talk about to “break the ice” with people. They will also suggest people you can chat with at companies if you aren’t even at the ice-breaking point.
03.11.16. LinkedIn now allows to figure out the salary you deserve. Professionally-oriented social network LinkedIn (now owned by Microsoft) has launched a new feature - LinkedIn Salary. It's a portal and tracker that collects and analyses salaries globally and let users find how much a particular job earns (salary, bonus, and equity data), with the ability to drill down using parameters like years of experience, location, and education level. To access the Salary portal, you have to supply your own salary data, which LinkedIn says then gets anonymised and crunched into is bigger data trove. The exception to this are Premium users, who can bypass providing their salary data to access the service.
03.10.16. Salesforce wants to block Microsoft's acquisition of LinkedIn. Friendship between Salesforce and Microsoft lasted only two years. Just a couple of years ago Marc Benioff and Satya Nadella made selfies together and were best friends forever. But then Microsoft betrayed the friendship. First they announced Dynamics 365 - the combined CRM/ERP cloud system, that will soon become the direct rival to Salesforce. And then Microsoft acquired LinkedIn - the professional social network. So now Salesforce is forcing US and European anti-monopoly authorities to attentively review the deal, because it "threatens the future of innovation and competition". "By gaining ownership of LinkedIn’s unique dataset of over 450 million professionals in more than 200 countries, Microsoft will be able to deny competitors access to that data, and in doing so obtain an unfair competitive advantage" - Benioff says.
23.09.16. LinkedIn unveiled e-Learning service. Business-oriented social network LinkedIn (now owned by Microsoft) launched the e-learning portal called LinkedIn Learning, containing thousands of online courses from coding to accounting. It's based on startup Lynda.com, acquired by LinkedIn last year. The courses can be either selected by employees themselves or pushed by employers, who can use LinkedIn’s analytics products to monitor employees progress. LinkedIn education is available for free for LinkedIn Premium subscribers who look like they will get 25 new courses every week.
14.06.16. Microsoft to buy LinkedIn for $26.2B. Microsoft has announced that it is acquiring the social network for professionals LinkedIn for $26.2 billion. LinkedIn is keeping its branding and product, and it will become a part of Microsoft’s productivity and business processes segment. For Microsoft, it’s bringing a key, missing piece into the company’s strategy to build out more services for enterprises, and give it a key way to compete better against the likes of Salesforce (which it also reportedly tried to buy). LinkedIn is active in over 200 countries and has 105 million monthly active users, with 433 million registered overall. LinkedIn’s core business is based today around recruitment ads and, to a lesser extent, premium subscriptions for users.
08.07.15. Twitter launched Mobile Ads Manager. Twitter officially launched its new mobile Ads Manager, which allows users of Twitter’s smartphone applications to track their ad campaigns’ performance – including their impressions, engagements, spend, cost per engagement, and engagement rate – while on the go. The feature, while designed for mobile use, stops short of letting users actually build their ad campaigns from their smartphone. Instead, those campaigns must first be started on the web using a desktop or laptop computer. That’s a different path than Facebook recently took with its dedicated Facebook Ads Manager App which lets advertisers to track their current ad campaigns’ performance, as well as create new ones on the fly.
30.04.15. Twitter Ads gets Google DoubleClick integration. Twitter will now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. Through the partnership with Google’s DoubleClick ad exchange, ad agencies and other buyers will be able to purchase inventory on websites around the web, as well as Twitter Promoted Tweets from a single interface. Making Twitter ads easier to buy from one of the world’s most popular tools could help boost revenue. That’s something Twitter needs given it missed revenue estimates in today’s earnings. Twitter is also hoping to strengthen advertiser confidence in the return on investment of its direct response commerce ads by working with DoubleClick to properly measure when clicks or actions on Twitter lead to a purchase or conversion. The program will roll out later this year, so advertisers can attribute purchases to Twitter ads across platforms, regardless of whether the ad views or purchases happened on the web or mobile.
13.12.14. LinkedIn rolls out new Homepage with analytics and news front and center. LinkedIn is debuting a pared-down redesign of its homepage that encourages more interactivity and visits: with analytics (and traffic) on your own LinkedIn profile, the Pulse news feed, jobs, and simplified suggestions for keeping in touch with existing contacts and making new ones, as well as a display ad above the fold. The idea with the new page is to remove some of the busy behaviour on the pages, directing users to doing more on the pages by offering less choices. The tile-style layout, where each section operates like its own widget, further that idea. The profile analytics at the top plays to our vanity — but also includes a link for users to update that profile, as well as drill deeper into getting more data. Lastly, LinkedIn continues to promote the idea of using its site as a place to consume content relevant to your working life. The news feed includes articles from other sites by way of Pulse, as well as content shared by your network of contacts and influencers that you follow.
30.10.14. Twitter and IBM Watson team up help businesses better understand their customers. Twitter and IBM have partnered on a deal that will integrate Twitter data into various IBM software products and cloud services (including Watson Analytics) and will lead to 10,000 IBM consultants trained and certified on how to best use Twitter data and build systems to analyze it. "While companies have long listened to what their customers are saying on Twitter, complex enterprise decisions often require input from a lot of different systems," Chris Moody, Twitter's vice president of data strategy, wrote. "IBM’s expertise is in integrating complex systems and data to make better decisions." For IBM, the partnership provides a wealth of information for its business customers. Twitter data will now be available on IBM's cloud-based analytics services, its business decision tools including tracking customer sentiment, and through IBM's own consultants.
14.08.14. Twitter launches Promoted Video ads. Twitter starts beta testing a new feature called Promoted Video which is aimed at brands looking to upload and distribute their videos to the Twitter network. Advertisers will only pay when a user starts playing a video. The feature expands upon the Twitter Amplify program, which previously focused on big media companies, including the likes of ESPN, NFL, McDonald’s, American Express, BBC and Viacom, to give you an idea. The company notes that video is one of the most popular forms of media on the network, as test with the newer Twitter Video Card have shown that native Twitter videos generate “better engagement” and more views than they did in the past. Along with Promoted Video’s launch into beta, the company is also working to make it easier for advertisers to set up campaigns by running ads with a Cost Per View (CPV) buying model.
05.06.14. LinkedIn premium profiles will look like Facebook. Professional social network LinkedIn invented another reason to entice more people to sign up for its paid, premium version: profile design with bigger pictures, additional features to be more easily found and contacted and expanded data on how people are viewing you. We may say it looks like Facebook, but LinkedIn says it’s simply about making a better connection: the changes will help premium users stand out more in search results as well as reflect a “more personal feel,” according to the company. While the new Profile look will be available only to premium users, all members will eventually get a version of a new profile that will let them use bigger pictures in the backgrounds of their profiles.
22.05.14. LinkedIn now shows your rank in your network. The Who's Viewed Your Profile section is one of the most popular parts of LinkedIn. Now LinkedIn is expanding this section with a new feature that shows how your profile ranks compared to others at your company and to everyone you're connected with on the social network. The ranking is based on the number of times your profile has been viewed during the previous 30 days. Next to the rankings, users will see a list of "easy ways to get more views," which includes suggestions for users to join a particular group or add a certain skill to their profiles. One important note: only those who have a first-degree connection to you on LinkedIn will be able to see how your profile ranks, so you won't have to worry about recruiters factoring in your rank.
12.05.14. Evernote and LinkedIn integrate business cards into social network. Business card scanning apps were already on the market for some time (i.e. Evernote). They rescue business people from card-full wallets, but don't solve another problem: contacts may change over time. Fortunately, this problem is solved by social networks (especially LinkedIn), where people update their own contact information, and it's automatically updated in their friends' address books. A few days ago LinkedIn integrated with Evernote. Now you just make a photo of business card and your smartphone immediately shows you the person's LinkedIn profile. You're then given the option to connect with that CEO, secretary or digital prophet on LinkedIn or add their contact info to your address book. However, things get interesting as your business relationship blossoms. Over time, you can add things like audio from a meeting, documents, or even key emails with him or her to the card's page in Evernote.
07.03.14. Somewhere - Pinterest for business -will definitely win over LinkedIn. Well, you know Pinterest ... It's the site where a lot of pictures displayed in several rows. It still remains a mystery why this site has become so popular, and why its formula of "a-lot-of-pictures-in-several-rows" is now used here and there. For example, recently we reported about the new Office 365 sections that have the same format. Now look at the new business social network Somewhere, that decided to fight LinkedIn using this secret weapon. In general, conceptually this network is not different from LinkedIn. You can create your profile and fill it with information about yourself (with pictures of course) - what you do, how you work, what you have done ... You can follow other people and allow them to follow you. I.e. the sense is the same - to establish business relations. However, we won't be surprised if the formula "a-lot-of-pictures-in-several-rows" will make this network LinkedIn-killer.
2013. LinkedIn wants to become contact manager in every Email client. Most people are moving away from e-mail as a tool for communication with family and friends. They use social networks or skype. But in businesses, especially for communication with partners and customers, Email continues to be probably the main communication channel. That's why, LinkedIn (the social network for business) sees the great prospects for itself in this technology. Ideally, LinkedIn wants to become an address book in each email-client. Address book, which contains the most recent and complete information about your business contacts. For this reason last year LinkedIn acquired the browser plug-in Rapportive, which works inside GMail and shows the social profile of a person that sent you email. Rapportive is still working, and recently LinkedIn introduced its version for iPhone mail - LinkedIn Intro. This is not a standalone app but also a plug-in that is registered online and appears in the phone settings. The video above shows how it works.
2013. LinkedIn launches Sponsored posts. It means that now you can post something interesting and pay for the post promotion to make it visible not only for your followers, but also for other LinkedIn users that you can target by location, industry, position, age, etc. Similar sponsored posts advertising is already available on Facebook and Twitter. However, in Facebook - you can't target audience so precisely (you can only choose: show post to friends or to friends of your friends), and advertising on Twitter is still available only in the US. LinkedIn advertising also has the drawback - the click cost. Even with that precious targeting, paying several dollars per click - is quite expensive. And when you sign up to participate in the LinkedIn Promoted Updates, they ask you if you spend less than $15,000 per quarter or more.
2013. New LinkedIn features: Bill Gates, contact manager, sms-authorization and more. Social network for businessmen and professionals LinkedIn has been constantly adding new features during the recent weeks. However we specially kept silence until today, because today Bill Gates, who has recently become the richest person in the world again, created his profile on LinkedIn. He has a fairly modest work experience, though he is added to the Influencers VIP-list, so now you can follow Bill and comment on his posts. Now briefly about the new LinkedIn functions that were introduced recently: