Kiip vs Lootsie

June 03, 2023
11
Kiip
Kiip redefines how brands connect with consumers through a moment-based rewards platform that targets 'moments of achievement' in the apps people use ...
4
Lootsie
Lootsie is creating a world full of moments that matter. A world where everyday wins are recognized, rewarded and remembered. A world where achievement becomes real.
Kiip and Lootsie are both mobile advertising platforms that specialize in offering rewards and incentives to users. However, there are some key differences between the two:

1. Approach and Target Audience: Kiip focuses on integrating brand advertising with moments of achievement or accomplishment in mobile apps. It aims to deliver relevant rewards to users at specific moments when they are most receptive to engaging with brands. On the other hand, Lootsie focuses on providing a loyalty and rewards program for mobile games, allowing game developers to offer virtual rewards and in-app incentives to their users.

2. Integration and Partner Network: Kiip has a wide network of partner apps across various categories, including gaming, fitness, and lifestyle apps. It integrates its advertising platform seamlessly into these partner apps, delivering rewards-based ads to users. Lootsie primarily focuses on partnerships with mobile game developers, offering its rewards and loyalty program within those specific games.

3. Reward Options and Monetization: Kiip offers a range of reward options to users, including digital content, discounts, and other real-world rewards. Its platform allows brands to reach users effectively and monetize their apps through advertising. Lootsie, on the other hand, specializes in providing in-app virtual rewards within games, such as extra lives, power-ups, or exclusive in-game content. Its monetization model revolves around enhancing the gaming experience and driving engagement within the games themselves.

4. Analytics and Targeting: Both Kiip and Lootsie provide analytics and targeting capabilities to help advertisers reach their desired audience. Kiip utilizes proprietary algorithms to target ads based on user behavior and moments of achievement. Lootsie offers targeting options based on user demographics, gaming behavior, and preferences.
Kiip vs Lootsie in our news:

2015. Mobile loyalty app Lootsie raised $3.5M



Lootsie, the platform that enables developers to incorporate reward programs into their apps, has successfully raised $3.5 million in seed funding. Lootsie operates by providing users with Lootsie points, which can be redeemed for a wide range of rewards. On average, approximately 7 percent of users participating in Lootsie rewards programs convert and actively redeem their points. The concept behind Lootsie is to bring the familiarity of loyalty programs, commonly found in industries such as airlines or credit cards, to mobile apps. Lootsie offers real-world rewards, including gift cards and discounts on products from partner brands, as an incentive for users who consistently engage with partnered apps. Notably, the company has already established partnerships with brands such as Fiji Water and Sol Republic.