Insightly vs Nimble

May 21, 2023 | Author: Sandeep Sharma
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Insightly
Insightly is a great tool to help small businesses deal with the vital task of managing your contacts, organizations, partners, vendors and suppliers. Using CRM best practices, you can see everything about a contact - from background, email history and important dates, to any projects or opportunities in which they have participated
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Nimble
Simple, Smart CRM for Office 365 and G Suite Teams. Turn Your Social Communities into Customers. Easily manage your contacts, calendars, communications, and social conversations with Nimble's social CRM.
Insightly and Nimble are both customer relationship management (CRM) platforms designed to help businesses manage their contacts, interactions, and sales processes. However, there are key differences between the two platforms.

One notable difference is their target audience and focus. Insightly is generally geared towards small to mid-sized businesses, offering a robust set of CRM features that encompass contact management, pipeline management, project management, and marketing automation. It provides a comprehensive solution for businesses looking to streamline their sales and marketing processes. Nimble, on the other hand, caters to smaller businesses and individual professionals, emphasizing social media integration and relationship-building capabilities. It places a strong emphasis on social media listening, contact enrichment, and relationship intelligence, enabling users to gather valuable insights about their contacts and engage with them effectively.

Another significant distinction lies in their user interface and user experience. Insightly offers a feature-rich and customizable interface, allowing users to tailor their CRM workflows and processes according to their specific needs. It provides a wide range of customization options and supports integrations with various third-party applications. Nimble, on the other hand, prioritizes simplicity and ease of use. Its interface is designed to be intuitive and user-friendly, with a focus on providing quick access to relevant contact information, social media interactions, and communication history.

Integration capabilities are also a differentiating factor. Insightly offers a wide range of integrations with popular tools and platforms such as G Suite, Microsoft Office 365, and Mailchimp, enabling seamless data exchange and workflow automation. Nimble, while offering integrations with popular applications, places a particular emphasis on social media integration, enabling users to gather social insights and engage with contacts directly from the CRM platform.

Pricing is another consideration. Insightly offers different pricing plans based on the number of users and the desired feature set, catering to businesses of varying sizes. Nimble, on the other hand, offers a single pricing plan that includes all core features, making it simpler for small businesses to get started without worrying about feature limitations.

See also: Top 10 Online CRM software
Insightly vs Nimble in our news:

2012. Nimble says that Salesforce is doing it wrong when it comes to social


To say that Salesforce makes a wrong Social CRM - is like saying that Microsoft makes a wrong operating system. After all, Marc Benioff has almost bought the word Social. However, these words have been said. And they have been said by John Ferrara - the man who invented CRM. Long ago in 1989, when there was no Salesforce and even Siebel, he created the CRM software Goldmine (and later sold it to FrontRange). His new startup is Nimble, and John claims that it's the "right" social CRM. And some experts really believe that this system can disrupt the CRM market. At first glance, Nimble has no revolutionary features, but it looks really suitable and totally focused on customer information from social networks: Facebook, Twitter, LinkedIn. It is interesting that Google is not supported yet, though Google - is one of the startup investors. ***

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com