HubSpot vs Percolate


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HubSpot
HubSpot is the world’s leading inbound marketing and sales platform. Over 10,000 customers in 65 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers.
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Percolate
Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place. Percolate is the only software designed for your brand. Our platform encodes the strategic and visual elements of your marketing, including target audiences, channels, business objectives, and identity guidelines to make everything you do more efficient and inspired.
Comparing HubSpot vs Percolate is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like HubSpot has more user-friendly interface than Percolate because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HubSpot is more popular than Percolate

Now let's look at the recent activities of our competitors:

- HubSpot unveiled Conversations (in 2017)
- Marketing platform HubSpot acquires AI startup Kemvi (in 2017)
- HubSpot launches own CRM system (in 2015)
- Social media marketing service Percolate raised $40M (in 2015)
- Marketing giant HubSpot files $100M IPO (in 2014)
- Hubspot: how to attract customers and Salesforce money using Inbound marketing (in 2011)

Looks like HubSpot was recently more active than Percolate (at least in our news). We also found some news, in which HubSpot and Percolate meet head to head:

2017 - Marketing platform HubSpot acquires AI startup Kemvi to keep up with Percolate


Inbound marketing and sales platform HubSpot has acquired Kemvi, a startup applying artificial intelligence and machine learning to help sales teams. A few months ago, Kemvi launched DeepGraph, a product that analyzes public data so that salespeople can ident ify the best time (say, after a job change or the publication of an article) to reach out to potential customers. It also proactively reaches out to verify leads. HubSpot  had been looking for new ways to bring AI technology into its platform to fight Percolate. It found Kemvi particularly appealing because it addressed a real need among salespeople.