HootSuite vs Zoho Social

August 20, 2023 | Author: Sandeep Sharma
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HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
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Zoho Social
Social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.
Hootsuite and Zoho Social are both social media management platforms, but they have notable differences in their features, user interface, and pricing models. Hootsuite is a well-established platform that offers a wide range of features for managing multiple social media accounts, scheduling posts, monitoring social media activity, and analyzing performance metrics. It supports integration with numerous social media platforms and provides a comprehensive dashboard for managing social media presence. On the other hand, Zoho Social is a part of the Zoho suite of business tools and offers features such as social media scheduling, publishing, monitoring, and analytics. Zoho Social focuses on simplicity and user-friendly interface, making it an ideal choice for small to medium-sized businesses. Additionally, Zoho Social offers a flexible pricing model based on the number of users, while Hootsuite has a tiered pricing structure based on the number of social media profiles.

See also: Top 10 Social Media Management tools
HootSuite vs Zoho Social in our news:

2018. Zoho Social got richer analytics, support for Google My Business



Social media management software Zoho Social has introduced an enhanced Reports tab, featuring a redesigned interface and new data sets and graphs. The revamped Reports tab offers a comprehensive overview of statistics, including Audience demographics, Posts and Engagement analytics, Performance, and Reach & Impression. Users can delve deeper into each area for detailed insights. Moreover, Zoho Social now provides custom dashboards for Professional and Agency edition customers. Additionally, the platform has integrated with Google My Business, enabling businesses to schedule and publish posts to their GMB accounts, monitor and respond to reviews, and effectively manage their presence across multiple locations using their GMB account within Zoho Social.


2017. Hootsuite acquired Snapchat analytics tool



Hootsuite, a platform dedicated to assisting enterprises and brands in managing their social media presence, has made an acquisition of a Snapchat analytics solution from Naritiv. This new addition aims to provide Hootsuite customers with the ability to track and monitor their activities on the popular social platform. Hootsuite currently enables its extensive customer base, which consists of 15 million users, with "hundreds of thousands" subscribing to its paid services, to efficiently manage their social media across multiple platforms such as Twitter (where Hootsuite initially gained prominence), Facebook, LinkedIn, and more. This acquisition represents Hootsuite's first step toward incorporating Snapchat into its comprehensive suite of social media management tools.


2017. Hootsuite acquired social media analytics provider LiftMetrix



Social media management provider Hootsuite has acquired LiftMetrix, a social analytics vendor. This acquisition is a strategic fit for Hootsuite as it complements their existing social media metrics dashboard, Hootsuite Analytics, and their social listening platform, Hootsuite Insights. Previously, LiftMetrix offered an app for Hootsuite that enabled the calculation of social media return on investment (ROI) based on specific marketing objectives, taking into account costs and inputs. Marketers were able to use the LiftMetrix engine within Hootsuite to determine the value generated by posts through engagements, conversions, and revenue.


2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads



The social media management platform Hootsuite has recently acquired AdEspresso, a company renowned for its toolkit to create, conduct A-B tests, and publish advertisements on Facebook and Instagram. This acquisition will be integrated into a revamped version of Hootsuite Ads, which was initially introduced in 2015. However, the primary objective is to utilize it as a means to enhance and amplify the reach of other social media posts generated by marketers. This aligns with a broader trend, which is at times controversial, where content appears on social networks organically as well as in the form of paid ads to attain higher visibility.


2017. Zoho Social adds CRM integration, Instagram scheduling



Every social interaction presents an opportunity for lead generation, which is why the social media management tool Zoho Social has introduced integration with Zoho's CRM. This integration enables the automatic creation of new leads from various social networks, including Twitter timelines, likes, keywords, and followers, as well as Facebook likes, posts, and messages, and Google+ keywords, among others. By leveraging this feature, businesses can effectively track the revenue generated from their social media marketing efforts. Additionally, Zoho Social now offers Instagram scheduling and posting functionality. This is particularly beneficial for brands utilizing Instagram reposts to enhance their profile and drive engagement. The Repost for Instagram feature on Zoho Social streamlines and automates this process, facilitating efficient management of Instagram content.


2016. Hootsuite integrated with Youtube and social video sites



Leading social media management provider, Hootsuite, has introduced native integrations with YouTube, Facebook, Twitter, and Instagram. The newly integrated YouTube feature enables organizations to enhance their responsiveness to fans and followers by efficiently monitoring comments alongside other social network streams. Moreover, it empowers users to assign social tasks and responses effectively. Users also have the option to upgrade to YouTube Analytics, which provides valuable insights on engagement levels, trending content, content discovery methods, playbacks, countries and traffic sources, channel subscriptions, as well as demographic and geographic information on a per-video basis. Hootsuite has further enhanced its existing integrations with Twitter, Facebook, and Instagram by allowing users to conveniently schedule and publish videos to their profiles across these platforms.


2016. Hootsuite acquired social selling app Sales Prodigy



Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. With Sales Prodigy's mobile app, sales professionals can enhance their relationship-building efforts with prospects on various platforms like Twitter and Instagram. The app seamlessly integrates with popular CRMs such as Salesforce and HubSpot, automates social searches based on predefined keywords, and enables sales agents to actively participate in relevant social conversations with personalized messages. This development follows Hootsuite's introduction of a social selling app six months ago. The company had emphasized the effectiveness of their mobile employee advocacy application, Hootsuite Amplify, in facilitating easy sharing and consumption of company content on social channels by employees. Please note that while the HTML tags and links were retained, they may not be properly rendered in this plain text format.


2015. Hootsuite now works with Instagram



Social media management platform Hootsuite has introduced integration with Instagram, expanding its capabilities. With this update, users can now conveniently schedule posts, publish images, monitor their Instagram feed, and engage with their audience directly from the Hootsuite dashboard, just like they do with other social networks. It is now possible to publish posts on Instagram instantly or schedule them for future publication. Managing multiple Instagram accounts is made easier as they can be accessed and managed from a single location. By engaging with the audience within the Hootsuite dashboard, users can foster community growth on Instagram. Collaboration is enhanced as secure access to Instagram can be shared with team members. Additionally, users can monitor competitors and identify engagement opportunities by creating search streams that track specific users, hashtags, and keywords.


2015. Hootsuite adds content suggestions in mobile app



Hootsuite has launched an iOS app designed to facilitate the sharing of relevant content by digital marketers directly from their mobile devices. The app, called "Suggestions for mobile," enables users to discover, schedule, and share content to remain timely and up-to-date, as proudly stated by the company. While Hootsuite already offered a Suggestions feature, it was previously unavailable on mobile platforms. With the Suggestions app, Hootsuite promises users a real-time feed of suggested content aligned with their interests. Users can select relevant articles, share content across various social networks, and utilize the auto-scheduling feature for posting. The service is free for all users, allowing them to share up to 10 pieces of content per week. Additional content sharing options are available under different plans.


2015. Hootsuite launches ads management tool for Facebook


Social media marketing platform Hootsuite has introduced a new offering called Hootsuite Ads. This product aims to assist social media practitioners and content marketers in effortlessly transforming Facebook content into highly effective promoted posts with just a couple of clicks. By selecting the primary business objective for each ad, Hootsuite Ads provides automatic suggestions for content and targeting. Furthermore, users can easily gauge the success of their ads by tracking results aligned with their predetermined goals, all within the Hootsuite dashboard. Access to Hootsuite Ads is now available to all Hootsuite users for free, directly through their dashboard, enabling them to create Facebook Promoted Posts.

Author: Sandeep Sharma
Sandeep is a marketing expert with a wealth of knowledge in various domains: customer relationship management, social media management, advertising, search engine optimization, website building, Sandeep has established himself as a multifaceted professional. He honed his skills while working at Salesforce and Hubspot, where he gained invaluable insights into the industry. Now, as the proud owner of a small advertising consulting agency, Sandeep continues to provide innovative and effective strategies to businesses, helping them thrive in the competitive landscape of digital marketing. You can contact Sandeep via email sandeep@liventerprise.com