HootSuite vs Zoho Social


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HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic. HootSuite free alternatives are Tweetdeck and SocialOomph.
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Zoho Social
Social media management software for growing businesses. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.
Comparing HootSuite vs Zoho Social is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like HootSuite has more user-friendly interface than Zoho Social because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HootSuite is more popular than Zoho Social

Now let's look at the recent activities of our competitors:

- Hootsuite acquires Snapchat analytics tool (in 2017)
- Hootsuite acquired social media analytics provider LiftMetrix (in 2017)
- Hootsuite acquires AdEspresso, relaunches Hootsuite Ads (in 2017)
- Zoho Social adds CRM integration, Instagram scheduling (in 2017)
- Hootsuite integrated with Youtube and social video sites (in 2016)
- Hootsuite acquired social selling app Sales Prodigy (in 2016)
- Hootsuite now works with Instagram (in 2015)
- Hootsuite adds content suggestions in mobile app (in 2015)
- Hootsuite launches ads management tool for Facebook (in 2015)
- Zoho introduced SocialShare - the tool for brands sharing content (in 2015)

Looks like HootSuite was recently more active than Zoho Social (at least in our news). We also found some news, in which HootSuite and Zoho Social meet head to head:

2017 - Zoho Social adds CRM integration, Instagram scheduling to keep up with HootSuite


Every social interaction is an opportunity for lead generation. That's why social media management tool Zoho Social added integration with Zoho's CRM. It allows to automatically create new leads from different social networks, such as: Twitter timeline, likes, keywords, or followers; Facebook likes, posts, or messages; Google+ keywords... and more. So, you can track revenue from your social media marketing efforts. Another new feature in Zoho Social is Instagram scheduling and posting. Many brands use repost for Instagram in interesting ways to build their profile and drive engagement. So the Repost for Instagram on Zoho Social will help to automate this process.

2016 - Hootsuite integrated with Youtube and social video sites. Zoho Social keeps calm


Social media management provider Hootsuite launched native integrations with YouTube, Facebook, Twitter and Instagram. The new native YouTube integration allows organizations to respond faster to fans and followers by monitoring comments in streams with other social networks, he said. It also allows them to assign social tasks and responses. Users can also upgrade to YouTube Analytics to gain insight, on a per video basis, into engagement levels, trending content, content discovery methods, playbacks, countries and sources of traffic, plus channel subscriptions, demographic and geographic information. Hootsuite is also enriching its existing integrations with Twitter, Facebook, and Instagram by now allowing users to schedule and post videos to their profiles across those channels.

2015 - Zoho launched social media management service Zoho Social to keep up with HootSuite


Zoho has launched a new tool - social media marketing product called Zoho Social. Zoho Social has a real-time monitoring dashboard that allows to listen to what’s being said about your brand or a keyword you wish to track; and respond when you need to. There are instant notifications to make sure you do not miss any relevant conversation and can react faster. It also helps with pre-publishing insights based on the engagement in previous posts and activity of your audience, shows the percentage of your audience that’s likely to see your post now, suggests next best time to post and lets you schedule a post to go out. And Reports section allows to take a glance at social-network-specific stats or dive deep into the analytics to understand more about your audience and how they engage with your content. That’s not all; you can also create customized reports that focus on the numbers that matter most to your business.