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HootSuite vs Sprinklr
August 20, 2023 | Author: Sandeep Sharma
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The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic.
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Sprinklr offers the only Social Media Management System that enables global scale for the social enterprise with social media analytics. Increase profits, reduce costs, and boost efficiency by bringing the voice of your customer deep into your enterprise. Make social an integral part of your business from marketing and customer service, to sales and beyond. Purpose-built for large enterprises to ensure the voice of the customer is heard and acted upon by every employee
Hootsuite and Sprinklr are both social media management platforms that help businesses streamline their social media activities and improve their online presence. However, they have some key differences:
1. Scope: Hootsuite is primarily focused on social media management and scheduling. It allows users to manage multiple social media accounts, schedule posts, monitor mentions, and engage with followers from a single dashboard. Hootsuite provides tools for content curation, analytics, and team collaboration to enhance social media marketing efforts. On the other hand, Sprinklr offers a broader range of services beyond social media management. It provides solutions for social media marketing, customer experience management, and digital marketing across various channels, including social media, email, chat, and more.
2. Scale: Sprinklr is designed for large enterprises and organizations with complex social media needs. It provides robust features for managing large-scale social media campaigns, handling high volumes of social interactions, and delivering personalized customer experiences at scale. Hootsuite, on the other hand, caters to businesses of all sizes, including small and medium-sized businesses. It offers a more accessible and user-friendly interface, making it suitable for teams with simpler social media requirements.
3. Features and Functionality: Hootsuite offers a comprehensive set of social media management features, including post scheduling, content creation, social listening, analytics, and team collaboration. It supports integration with popular social media platforms and provides a wide range of third-party app integrations. Sprinklr, being a more extensive platform, offers advanced capabilities such as social media listening, sentiment analysis, social advertising, customer experience management, and advanced analytics. It provides more in-depth insights into customer behavior and enables businesses to create more personalized and targeted social media campaigns.
4. Pricing: Hootsuite offers a range of pricing plans to accommodate businesses of different sizes and needs. The pricing is based on factors such as the number of social profiles, users, and additional features required. Sprinklr, being an enterprise-level platform, typically offers custom pricing based on the specific needs and scale of the organization. The pricing is often tailored to the individual requirements of large enterprises, which may include advanced features, enterprise support, and dedicated customer success managers.
See also: Top 10 Social Media Management tools
1. Scope: Hootsuite is primarily focused on social media management and scheduling. It allows users to manage multiple social media accounts, schedule posts, monitor mentions, and engage with followers from a single dashboard. Hootsuite provides tools for content curation, analytics, and team collaboration to enhance social media marketing efforts. On the other hand, Sprinklr offers a broader range of services beyond social media management. It provides solutions for social media marketing, customer experience management, and digital marketing across various channels, including social media, email, chat, and more.
2. Scale: Sprinklr is designed for large enterprises and organizations with complex social media needs. It provides robust features for managing large-scale social media campaigns, handling high volumes of social interactions, and delivering personalized customer experiences at scale. Hootsuite, on the other hand, caters to businesses of all sizes, including small and medium-sized businesses. It offers a more accessible and user-friendly interface, making it suitable for teams with simpler social media requirements.
3. Features and Functionality: Hootsuite offers a comprehensive set of social media management features, including post scheduling, content creation, social listening, analytics, and team collaboration. It supports integration with popular social media platforms and provides a wide range of third-party app integrations. Sprinklr, being a more extensive platform, offers advanced capabilities such as social media listening, sentiment analysis, social advertising, customer experience management, and advanced analytics. It provides more in-depth insights into customer behavior and enables businesses to create more personalized and targeted social media campaigns.
4. Pricing: Hootsuite offers a range of pricing plans to accommodate businesses of different sizes and needs. The pricing is based on factors such as the number of social profiles, users, and additional features required. Sprinklr, being an enterprise-level platform, typically offers custom pricing based on the specific needs and scale of the organization. The pricing is often tailored to the individual requirements of large enterprises, which may include advanced features, enterprise support, and dedicated customer success managers.
See also: Top 10 Social Media Management tools
HootSuite vs Sprinklr in our news:
2020. Customer feedback software GetSatisfaction is shutting down
Sprinklr, a leading provider of Unified-CXM platform for all customer-facing functions, has recently made the decision to discontinue the well-known customer community and feedback service, GetSatisfaction. A decade ago, GetSatisfaction emerged as one of the most successful SaaS startups, offering paid service plans to renowned companies such as Method Products, Timbuk2, Twitter, and Digg. Over time, the platform attracted additional notable companies including Time Warner Cable, Verizon, Comcast, Mozilla, Mogo Money, Microsoft Hohm, AMC Theatres, Qantas, Apple Inc., Dell, and Facebook. However, it appears that the demand for such software among small businesses has decreased, with many either unwilling or unable to support customer communities. Simultaneously, larger companies have shifted towards more comprehensive CX platforms, leaving GetSatisfaction with a changing landscape. Notably, UserVoice, the main competitor of GetSatisfaction, has recently refocused its efforts on providing product feedback management software for growing SaaS companies.
2020. Customer experience platform Sprinklr raises $200M
Sprinklr is in the process of raising $200 million with a valuation of $2.7 billion for its customer experience platform. The growth of customer experience management is comparable to the past growth of CRM. The company boasts a clientele of 1,000, with some clients spending millions of dollars annually. With 1,900 employees spread across 25 global offices, Sprinklr is well-positioned to lead the Customer Experience Management market, which is already substantial and expanding rapidly. Enterprises are increasingly recognizing the critical importance of incorporating CXM into their digital transformation strategy.
2017. Hootsuite acquired Snapchat analytics tool
Hootsuite, a platform dedicated to assisting enterprises and brands in managing their social media presence, has made an acquisition of a Snapchat analytics solution from Naritiv. This new addition aims to provide Hootsuite customers with the ability to track and monitor their activities on the popular social platform. Hootsuite currently enables its extensive customer base, which consists of 15 million users, with "hundreds of thousands" subscribing to its paid services, to efficiently manage their social media across multiple platforms such as Twitter (where Hootsuite initially gained prominence), Facebook, LinkedIn, and more. This acquisition represents Hootsuite's first step toward incorporating Snapchat into its comprehensive suite of social media management tools.
2017. Hootsuite acquired social media analytics provider LiftMetrix
Social media management provider Hootsuite has acquired LiftMetrix, a social analytics vendor. This acquisition is a strategic fit for Hootsuite as it complements their existing social media metrics dashboard, Hootsuite Analytics, and their social listening platform, Hootsuite Insights. Previously, LiftMetrix offered an app for Hootsuite that enabled the calculation of social media return on investment (ROI) based on specific marketing objectives, taking into account costs and inputs. Marketers were able to use the LiftMetrix engine within Hootsuite to determine the value generated by posts through engagements, conversions, and revenue.
2017. Hootsuite acquires AdEspresso, relaunches Hootsuite Ads
The social media management platform Hootsuite has recently acquired AdEspresso, a company renowned for its toolkit to create, conduct A-B tests, and publish advertisements on Facebook and Instagram. This acquisition will be integrated into a revamped version of Hootsuite Ads, which was initially introduced in 2015. However, the primary objective is to utilize it as a means to enhance and amplify the reach of other social media posts generated by marketers. This aligns with a broader trend, which is at times controversial, where content appears on social networks organically as well as in the form of paid ads to attain higher visibility.
2016. Hootsuite integrated with Youtube and social video sites
Leading social media management provider, Hootsuite, has introduced native integrations with YouTube, Facebook, Twitter, and Instagram. The newly integrated YouTube feature enables organizations to enhance their responsiveness to fans and followers by efficiently monitoring comments alongside other social network streams. Moreover, it empowers users to assign social tasks and responses effectively. Users also have the option to upgrade to YouTube Analytics, which provides valuable insights on engagement levels, trending content, content discovery methods, playbacks, countries and traffic sources, channel subscriptions, as well as demographic and geographic information on a per-video basis. Hootsuite has further enhanced its existing integrations with Twitter, Facebook, and Instagram by allowing users to conveniently schedule and publish videos to their profiles across these platforms.
2016. Hootsuite acquired social selling app Sales Prodigy
Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. With Sales Prodigy's mobile app, sales professionals can enhance their relationship-building efforts with prospects on various platforms like Twitter and Instagram. The app seamlessly integrates with popular CRMs such as Salesforce and HubSpot, automates social searches based on predefined keywords, and enables sales agents to actively participate in relevant social conversations with personalized messages. This development follows Hootsuite's introduction of a social selling app six months ago. The company had emphasized the effectiveness of their mobile employee advocacy application, Hootsuite Amplify, in facilitating easy sharing and consumption of company content on social channels by employees. Please note that while the HTML tags and links were retained, they may not be properly rendered in this plain text format.
2015. Hootsuite now works with Instagram
Social media management platform Hootsuite has introduced integration with Instagram, expanding its capabilities. With this update, users can now conveniently schedule posts, publish images, monitor their Instagram feed, and engage with their audience directly from the Hootsuite dashboard, just like they do with other social networks. It is now possible to publish posts on Instagram instantly or schedule them for future publication. Managing multiple Instagram accounts is made easier as they can be accessed and managed from a single location. By engaging with the audience within the Hootsuite dashboard, users can foster community growth on Instagram. Collaboration is enhanced as secure access to Instagram can be shared with team members. Additionally, users can monitor competitors and identify engagement opportunities by creating search streams that track specific users, hashtags, and keywords.
2015. Hootsuite adds content suggestions in mobile app
Hootsuite has launched an iOS app designed to facilitate the sharing of relevant content by digital marketers directly from their mobile devices. The app, called "Suggestions for mobile," enables users to discover, schedule, and share content to remain timely and up-to-date, as proudly stated by the company. While Hootsuite already offered a Suggestions feature, it was previously unavailable on mobile platforms. With the Suggestions app, Hootsuite promises users a real-time feed of suggested content aligned with their interests. Users can select relevant articles, share content across various social networks, and utilize the auto-scheduling feature for posting. The service is free for all users, allowing them to share up to 10 pieces of content per week. Additional content sharing options are available under different plans.
2015. Hootsuite launches ads management tool for Facebook
Social media marketing platform Hootsuite has introduced a new offering called Hootsuite Ads. This product aims to assist social media practitioners and content marketers in effortlessly transforming Facebook content into highly effective promoted posts with just a couple of clicks. By selecting the primary business objective for each ad, Hootsuite Ads provides automatic suggestions for content and targeting. Furthermore, users can easily gauge the success of their ads by tracking results aligned with their predetermined goals, all within the Hootsuite dashboard. Access to Hootsuite Ads is now available to all Hootsuite users for free, directly through their dashboard, enabling them to create Facebook Promoted Posts.
