HootSuite vs Socialbakers


35
HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic. HootSuite free alternatives are Tweetdeck and SocialOomph.
11
Socialbakers
Socialbakers (preferred Facebook marketing developer) is a company offering monitoring and tracking tools for analysis of social networks that are used for comparing social media stats and metrics. It's a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.
Comparing HootSuite vs Socialbakers is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Socialbakers has more user-friendly interface than HootSuite because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HootSuite is more popular than Socialbakers

Now let's look at the recent activities of our competitors:

- Hootsuite acquires Snapchat analytics tool (in 2017)
- Hootsuite acquired social media analytics provider LiftMetrix (in 2017)
- Hootsuite acquires AdEspresso, relaunches Hootsuite Ads (in 2017)
- Hootsuite integrated with Youtube and social video sites (in 2016)
- Hootsuite acquired social selling app Sales Prodigy (in 2016)
- Hootsuite now works with Instagram (in 2015)
- Hootsuite adds content suggestions in mobile app (in 2015)
- Hootsuite launches ads management tool for Facebook (in 2015)
- Hootsuite buys social telephony platform Zeetl (in 2014)
- Hootsuite acquired Brightkit and launched Hootsuite Campaigns (in 2014)

Looks like HootSuite was recently more active than Socialbakers (at least in our news). We also found some news, in which HootSuite and Socialbakers meet head to head:

2014 - Socialbakers acquires EdgeRank Checker to improve its Facebook social analytics - a new advantage over HootSuite


Social media analytics parovider Socialbakers has picked up the social analytics app for Facebook’s News Feed EdgeRank Checker. EdgeRank Checker provides social marketers with insights into Facebook’s News Feed, enabling brands to monitor news feed engagement by measuring how their content performs over time, and by industry and location. EdgeRank Checker was one of the first companies to take advantage of Facebook’s real-time insights API when it was quietly released in early 2012. Post-acquisition, Socialbakers says EdgeRank Checker will continue to be offered as a self-serve product, and will be provided as a module in a future release of Socialbakers Analytics.