HootSuite vs Lithium


35
HootSuite
The leading social media dashboard to manage and measure your social networks. Manage multiple social networks. Schedule tweets and messages. Track brand mentions. Analyze social media traffic. HootSuite free alternatives are Tweetdeck and SocialOomph.
15
Lithium
Lithium engages your social customers with habit-forming community experiences. We help you find your biggest advocates, tap their passions, and motivate them to participate so you can make good things happen for one another. They engage, you get brand buzz. They get better customer service, you save money. They make confident purchases, you watch sales grow.
Comparing HootSuite vs Lithium is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Lithium has more user-friendly interface than HootSuite because it's bigger. At least on our screenshots


To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that HootSuite is more popular than Lithium

Now let's look at the recent activities of our competitors:

- Lithium Technologies acquires Jive extranet community business (in 2017)
- Hootsuite acquires Snapchat analytics tool (in 2017)
- Hootsuite acquired social media analytics provider LiftMetrix (in 2017)
- Hootsuite acquires AdEspresso, relaunches Hootsuite Ads (in 2017)
- Hootsuite integrated with Youtube and social video sites (in 2016)
- Hootsuite acquired social selling app Sales Prodigy (in 2016)
- Hootsuite now works with Instagram (in 2015)
- Hootsuite adds content suggestions in mobile app (in 2015)
- Hootsuite launches ads management tool for Facebook (in 2015)
- Hootsuite buys social telephony platform Zeetl (in 2014)

Looks like HootSuite was recently more active than Lithium (at least in our news). We also found some news, in which HootSuite and Lithium meet head to head:

2016 - Hootsuite acquired social selling app Sales Prodigy to compete with Lithium


Social media marketing provider Hootsuite is expanding its toolset for sales executives through the acquisition of Sales Prodigy. Sales Prodigy's mobile app, which can help sales professionals build relationships with prospects on platforms like Twitter and Instagram. It syncs with CRMs like Salesforce and HubSpot, does the social searching for the sales agent based on programmed keywords and also helps sales agents become part of the social conversation with relevant messages. The news comes six months after Hootsuite debuted another social selling app. It claimed then that its mobile employee advocacy application, Hootsuite Amplify, makes it easier for employees to share and consume their company's content on social channels.