Google Sites vs Wix

Google Sites
Google Sites is a structured wiki- and web page- creation tool offered by Google as part of the Google's Productivity suite. Unlike most alternatives Google Sites is free.
Create a free website with Customize with Wix' free website builder, no coding skills needed. Choose a design, begin customizing and be online today! 100s of fully customizable HTML5 templates available in every category. We make it fun to create your own site - it’s hassle-free, and you don’t need any coding skills. Wix free open-source alternatives are Wordpress, Drupal.
Comparing Google Sites vs Wix is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Let's start with videos. We think that Wix has better video than Google Sites

Ok, now let's compare the UI. Looks like Google Sites has more user-friendly interface than Wix because it's bigger. At least on our screenshots

To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Wix is more popular than Google Sites

Now let's look at the recent activities of our competitors:

- Website builder Wix acquired art community DeviantArt (in 2017)
- Wix acquired mobile CRM service Flok (in 2017)
- Totally rebuilt Google Sites features adaptive design and real-time collaboration (in 2016)
- Wix unveiled AI-powered site building tool (in 2016)
- Website builder Wix acquired social marketing tool Moment.Me (in 2015)
- Google wants to mobilize business sites (in 2011)
- Google Sites vs Zoho Projects for project management in Google Apps (in 2010)
- Google Sites takes on Sharepoint (Seriously) (in 2009)

Looks like Wix was recently more active than Google Sites (at least in our news). We also found some news, in which Google Sites and Wix meet head to head:

2017 - Website builder Wix acquired art community DeviantArt. Beware Google Sites

Website builder Wix has acquired DeviantArt, an online community for artists, designers and art/design enthusiasts for $36 million. Wix said that it will continue to operate DeviantArt as a standalone site, but it will also use it to boost its own business in a couple of ways. First, DeviantArt users will get access to Wix’s web design tools to build out more dynamic online presences. These tools do not only cover design, but commerce and other features for running businesses online. Second, Wix will open up DeviantArt’s repository of art and creative community to the Wix platform, giving Wix’s users access to that work to use in their own site building.

2011 - Google wants to mobilize business sites to strike back at Wix

For those businesses that still don't realize that the great majority of their customers coming (or would like to come) to their site via smartphones, Google launched the new initiative GoMo. This service allows you to see how your site looking in the mobile browser and find an appropriate service for building mobile site version (Google Sites is also in the list). Who should think about the mobile site version? First of all, it's online stores. Because browsing stores on a smartphone - is the most popular activity among those sitting in a toilet. Second, that are local businesses: cafes, restaurants, hotels, shops, medical services, hair salons, car repair ... - all the things that city visitor or local inhabitant may need.

In addition to mobile site, local businesses should also care about presence on online maps (such as Google Places) and GPS-enabled local-services (such as Foursquare, Google Offers). And of course, do not forget about mobile Adwords advertising, which will attract people searching something related to your business on a smartphone.