Google Plus vs Twitter

Google Plus
Google+ (Google Plus) is a social networking and identity service. It's as a "social layer" that enhances many of Google online properties, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author. Google+ users are interacting socially with Google+'s enhanced properties, like Gmail, +1 button, and YouTube comments.
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called "tweets". Registered users can read and post tweets, but unregistered users can only read them.
Comparing Google Plus vs Twitter is like comparing apples to oranges. Because your business is unique and nobody except you can decide, which is better for your company. But we can add some fun to your research and suggest some new comparison parameters.

Ok, now let's compare the UI. Looks like Google Plus has more user-friendly interface than Twitter because it's bigger. At least on our screenshots

To compare the popularity of the solutions we counted how many alternatives people search for each of them on the Internet. And it turns out that Twitter is more popular than Google Plus

Now let's look at the recent activities of our competitors:

- Twitter adds location sharing for business (in 2017)
- Twitter launched Mobile Ads Manager (in 2015)
- Twitter Ads gets Google DoubleClick integration (in 2015)
- Twitter and IBM Watson team up help businesses better understand their customers (in 2014)
- Twitter launches Promoted Video ads (in 2014)
- Google will shut down Orkut (in 2014)
- Google created unified marketing dashboard for small business (in 2014)
- Google offers Google+ as an enterprise social network (in 2012)
- Google+ opens for Google Apps users (in 2011)
- Companies have to get used to Google+ (in 2011)

Looks like Twitter was recently more active than Google Plus (at least in our news). We also found some news, in which Google Plus and Twitter meet head to head:

2011 - Companies have to get used to Google+ - a new advantage over Twitter

During the last 2 weeks Google has almost made another revolution on the Web. No one expected that in the near future someone will be able to break the social monopoly of Facebook, but it looks like Google will succeed at this time. And because today in order to be successful, any business should be a part of the Social Web, then, want-or-not you have to sort out how to use Google+. Fortunately, there is still enough time, because the network is now working in a half-closed mode (registration is by invitation only). Additionally, the key business features will appear only in the second half of the year. But meanwhile you can get used to them:

Social layer for collaboration

Google Plus Circles
The first users at once pointed out that Google+ is much better suited for creating workgroups than Facebook thanks to the Circles feature. It allows you to easily share your communication between several groups. You can quickly create a list of colleagues and to send private messages to them only. You can also read only this circle stream. Also, it's already announced that by to the end of the year Google + for Google Apps and GMail integration will appear.

Social CRM

Google Plus Circles 2
The Circles can be even more suitable when created for partners and customers. This will let to keep your friends out of your marketing pitches.


Google Plus Hangouts
We have already mentioned about the group video chat Hangouts. It is useful both for video conferencing within a company and for video meetings with clients / partners.

Corporate Profiles

Google Plus Profile
Of course, many companies at once headed to Google+ to create corporate profiles. For example, Ford. However, Google made an official announcement, urging companies not to create corporate pages for a while. Because for now the profiles are adapted only for people, and the version for companies and brands will come later.